This website uses cookies to ensure you have the best experience. Learn more

Martha Stewart Essay

2488 words - 10 pages

I would venture to say every American has heard of Martha Stewart. I would also say if I were to ask those same people what is the first thing they think of when they hear her name I would have several different answers. Everything from homemaker, to entrepreneur, to business magnate, to author, to television host, or even felon, and that's just the tip of the iceberg.Martha Stewart 64, was born Martha Helen Kostyra Jersey City, New Jersey. Raised in Nutley, New Jersey Martha was the oldest of five children. As a young girl Martha's mother, Martha, taught her to sew and cook, and she learned gardening from her father, Eddie. She also learned how to can and preserve food from her grandparents while visiting them in Buffalo, New York. From this Martha developed a passion for gardening, cooking, and gardening, which lead eventually to the development of Martha Stewart Living Omnimedia (MSLO) (2006).Martha graduated from high school a straight A student, and then went to Barnard College. Where, after switching majors several times, she earned a bachelor's degree in history and architectural history. During her sophomore year she became married to Andy, and after graduation became a very successful stockbroker (Breezylear, 2004).In 1976 Stewart started a catering business in her basement with a friend, and later business partner, from college. Her new business became very successful, and eventually Stewart bought her friend's portion of the business. Stewart opened also a retail store, The Market Basket at the Common Market shopping center where she sold her home entertainment kits.Martha's husband Andy had become the president of prominent New York publisher Harry N. Abrams, Inc. Andy Stewart contracted Stewart's company to cater the book release party, where she was introduced to Alan Mirken, the head of Crown Publishing Group. Mirken was impressed by Stewart's talent and later contacted her to develop a cookbook featuring recipes and photos from the parties that Stewart hosted. The result was Entertaining, co-authored by Stewart with long-time fashion maven Elizabeth Hawes. From then on Martha's skill became know and her business started to blossom Entertaining became a New York Times Best Seller, and a best selling cookbook.After Entertaining's success Stewart would release several more books under the Clarkson Potter publishing name, starting with a book on hors d'oeuvres in 1984. During this time she written dozens of magazine articles, newspaper columns and other pieces on homemaking, and made numerous television appearances.In 1987 Stewart gained national recognition as spokesperson for the housewares department at K-Mart, which eventually leading to the launch of her own line, Martha Stewart Everyday, later the same year. Martha's new found success and popularity eventually began to take a toll on her marriage. Her husband Andy filled for divorce in 1990, the day which Martha's book, Weddings, was released. That same year Stewart signed with...

Find Another Essay On Martha Stewart

Management Style of Martha Stewart Essay

1856 words - 8 pages has given her time to think, along with come with the decision that the company will broaden their services to develop “a line of branded homes designed by the company and inspired by her aesthetic,” (Carr, C1). Each strategy requires a trade-off in competing, Martha Stewart is very meticulous with details which can take time, allowing her competitors to release a product before she sees it fit to release hers. This costs her loss in profit, but

Management Style of Martha Stewart Essay

1781 words - 7 pages similar mistake; if not then the situation is deemed resolved. Martha Stewart has used this method to resolve misunderstandings between her and distributors; where they did not receive the adjusted shipping quota information for this month and to many products were shipped, the new system implemented was that the shipping information would go through a different set of people to check, because there was too many articles going through one

Where Martha Stewart Went Wrong - Ethical Leadership - Research Paper

1873 words - 8 pages Martha Stewart is one of the few business mavens who can still claim widespread popularity after a highly-publicized scandal. She is the founder and former CEO of Martha Stewart Living Omnimedia Inc., a company with interests in publishing, television, merchandising, electronic commerce, and related international partnerships. In the early 2000s, America’s most famous homemaker became the center of headlines, speculations, and eventually a

Martha Stewart crimes

1045 words - 5 pages Given the scenarios of John Black, a fourteen years old boy who has been ordered to complete five years of probation and community based anger management program for the offense of possession of a firearm while on school property. After six months on probation and three months of course on anger management, John appears to have changes in his behaviors and appearance. John appears to have a tattoo between his thumb and his first finger that

Comparison of NYSE and NASDAQ, including the effect Martha Stewart's conviction had on Martha Stewart Living Omnimedia

947 words - 4 pages supply liquidity or maintain an orderly market.How has Martha Stewart's conviction affected her company, Martha Stewart Living Omnimedia, Inc., in each of its four segments: Publishing, Television, Merchandising and Internet/Direct Commerce? According to the Fourth Quarter 2004 Results found on MSLO's website, Publishing Revenues were $26.1 million in the fourth quarter of 2004. This is down $7 million from the $33.1 million in the fourth quarter

The case against Martha Stewart surrounded her sale of shares in ImClone Systems Inc., Had she acted responsibly?

1479 words - 6 pages The case against Martha Stewart surrounded her sale of 3,928 shares in ImClone Systems Inc., and whether she lied to investigators and her company's investors about it. On Dec. 27, 2001, Stewart cashed out her ImClone stake at an average price of $58.43, collecting about $229,500. After the market closed the following day, the Food and Drug Administration announced its refusal to review ImClone's application for Erbitux, a promising cancer drug

This paper exaplins the recent scandal with Martha Stewart and it talks about other recent scandals and how they relate to Martha's situation

2137 words - 9 pages Martha Stewart Living Omnimedia: Martha's Everyday ProblemsCase SummaryMartha Stewart, born in 1941 as Martha Kostyra, grew up in Nutley, New Jersey in a working-class family with six children. At an early age her mother taught her the basics of cooking, baking, canning, and sewing and her father introduced her to gardening. Because of this, her parents helped develop Martha's passion for cooking, gardening, and homekeeping, which eventually

Martha Stewart's Insider Trading

1538 words - 6 pages From being a very successful businesswoman to calling a prison cell home, Martha Stewart has definitely had an interesting past couple of years. She started her career about 30 years ago with a catering business and has since built from that becoming the CEO and Chairman of Martha Stewart Living Omnimedia, Inc. Her success also includes the publication of her magazine Everyday Living, being the commercial spokeswoman for K-Mart, and having her

Martha steps down This paper discusses Martha Stewart's decision to step down as CEO and the ecomonic repercussions of the in-sider trading allegations

329 words - 2 pages to decrease in price and sales numbers to sag.Sharon Patrick, the former Chief Operating Officer was named CEO to replace Stewart. Upon announcement, stock rose 11 cents. This is just what Martha Stewart is hoping for, as a majority shareholder.Despite the negative press, Stewart has many supporters who will continue to buy her products, read her books and articles and watch her programs.ReferencesEmling, S. (2003, June 6). Stewart fights back

NASDAQ vs. NYSE

1291 words - 5 pages , but as time went on it improved. From the Martha Stewart Living website, the following is an overview of the company’s four business segment: Publishing is MSO's largest business segment, accounting for 55%, or $135.9 million, of total revenues in 2003. In addition to being the key driver of the company's financial performance, Publishing also serves as a significant generator of content for our asset library. Our Publishing business is made up

Mary Robinson's "The Natural Daughter." Is Martha a Hero or Protagonist? Includes Works Cited page

1772 words - 7 pages , income, and child custody rights to husbands regardless of their fitness," (251). In essence, upon entering into matrimony, a woman became little more than an extension of her husband's property and reliant upon his continued benevolence. "Socially and economically their activities have been largely circumscribed by the kitchen, nursery and other demanding aspects of human existence," (Truman, Schaeffer, Stewart & Hunter 738). Martha rejects this

Similar Essays

Martha Stewart Essay

1560 words - 6 pages Martha Stewart, founder and CEO of her own multimillion dollar corporation, Martha Stewart Living Omni media was indicted, on charges of lying to investigators, securities manipulation, and obstruction of justice. She was sentenced to five months in a West Virginia state woman’s prison and 5 months on house arrest. Originally it was said that Ms. Stewart was indicted on charges of insider trading, however obviously those charges could not be

Martha Stewart And Martha Billes Essay

2021 words - 9 pages of business approaches and personalities, Martha Stewart, a highly successful businesswoman, turned everyday household activities into a multi-million dollar empire and Martha Billes, also a richly successful businesswoman, fought hard to take ownership of Canadian Tire at the age of 61. Both entrepreneurs faced the adversities of being women growing up in the 1940’s, where society held negative views against them because they were expected to be

Martha Stewart Living Omnimedia Essay

1025 words - 5 pages “Even if they’d never met her in person, people would talk about being like Martha, dressing like Martha, or having tastes like Martha” Martha Stewart, Omni Media CEO, represents the company’s image more than anything else; being tied directly to the company can damage reputation when the CEO is in the middle of a public scandal. After all, Stewart was an Icon to many women and her reputation is what helped her brand be so successful. From

Memo To Martha Stewart, Ceo Of Martha Stewart Omnimedia

1569 words - 6 pages Memo to Martha Stewart, CEO of Martha Stewart Omnimedia Dear Ms. Stewart, I am writing to address some concerns I have about the future of your company, Martha Stewart Omnimedia (MSO). Perhaps the one issue that you are grappling with at present is about the Imclone scandal. You have been accused of selling $227,000 worth of Imclone stock based on inside information. Because of these charges of insider trading, your critics have