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Martha Stewart Essay

2488 words - 10 pages

I would venture to say every American has heard of Martha Stewart. I would also say if I were to ask those same people what is the first thing they think of when they hear her name I would have several different answers. Everything from homemaker, to entrepreneur, to business magnate, to author, to television host, or even felon, and that's just the tip of the iceberg.Martha Stewart 64, was born Martha Helen Kostyra Jersey City, New Jersey. Raised in Nutley, New Jersey Martha was the oldest of five children. As a young girl Martha's mother, Martha, taught her to sew and cook, and she learned gardening from her father, Eddie. She also learned how to can and preserve food from her grandparents while visiting them in Buffalo, New York. From this Martha developed a passion for gardening, cooking, and gardening, which lead eventually to the development of Martha Stewart Living Omnimedia (MSLO) (2006).Martha graduated from high school a straight A student, and then went to Barnard College. Where, after switching majors several times, she earned a bachelor's degree in history and architectural history. During her sophomore year she became married to Andy, and after graduation became a very successful stockbroker (Breezylear, 2004).In 1976 Stewart started a catering business in her basement with a friend, and later business partner, from college. Her new business became very successful, and eventually Stewart bought her friend's portion of the business. Stewart opened also a retail store, The Market Basket at the Common Market shopping center where she sold her home entertainment kits.Martha's husband Andy had become the president of prominent New York publisher Harry N. Abrams, Inc. Andy Stewart contracted Stewart's company to cater the book release party, where she was introduced to Alan Mirken, the head of Crown Publishing Group. Mirken was impressed by Stewart's talent and later contacted her to develop a cookbook featuring recipes and photos from the parties that Stewart hosted. The result was Entertaining, co-authored by Stewart with long-time fashion maven Elizabeth Hawes. From then on Martha's skill became know and her business started to blossom Entertaining became a New York Times Best Seller, and a best selling cookbook.After Entertaining's success Stewart would release several more books under the Clarkson Potter publishing name, starting with a book on hors d'oeuvres in 1984. During this time she written dozens of magazine articles, newspaper columns and other pieces on homemaking, and made numerous television appearances.In 1987 Stewart gained national recognition as spokesperson for the housewares department at K-Mart, which eventually leading to the launch of her own line, Martha Stewart Everyday, later the same year. Martha's new found success and popularity eventually began to take a toll on her marriage. Her husband Andy filled for divorce in 1990, the day which Martha's book, Weddings, was released. That same year Stewart signed with...

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