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Maslow's Hierarchy Of Needs Essay

1386 words - 6 pages

Abraham Maslow was a psychologist who created the concept of the 5 levels of needs, back in 1943. These 5 levels form a pyramid that is referred to as Maslow's Hierarchy of Needs. An Individual starts at the bottom of the pyramid, at physical needs, and then promotes him or herself up. Physical needs are the most basic yet vital needs for survival. These include things such as, food, water, shelter, etc. If a person is successful in accomplishing those needs, they can move up onto the next level of needs, known as safety needs. Examples of safety needs include health insurance, safe neighbourhood, as well as a good shelter. Next you move onto social needs. These are needs for belonging, love, and affection. After this, comes esteem needs. These are needs that focus on personal worth and value, social recognition, and accomplishment. Finally, after all other needs have been met, comes self-actualization needs. This is the highest level of needs, and they include less concern for the opinion of others and the interest in fulfilling your potential.

The first of the 5 needs, is physical. Physical needs are known as basic needs that are vital for survival. These are the most important of the 5 needs, since all the other needs become secondary until these physical needs are met. The ad that I choose to represent physical needs is an ad of Sealtest Milk. The message of this ad is that if you drink this milk, you will live a very healthy life. This message is shown by the pictures and the text. One of the pictures is a boy lifting weights. This ad is telling the viewers that you'll be able to life weights like that if you drink this milk and stay healthy. Another picture is of an apple. When you think of an apple, you think of being healthy (“An apple a day, keeps the doctor away.”) This ad is comparing drinking milk, to eating an apple. It is saying that drinking this milk is just as profitable for your health as eating an apple. The last picture that is worth mentioning is the one of a pencil and a book. The person that made this ad is saying that if you drink this milk, you'll do better at school, since you'll be healthier. The text that stands out to me is, “Milk is a very important food. That's why your family deserves the best. Be sure to give them Sealtest Homogenized Vitamin D MILK. It's very good for them.” This really stands out to me, because this basically states the message that the person making this ad is trying to get through. To reword it, he/she is basically saying that milk is a very important physical need. Since your family deserves the best, make sure you buy this milk, since its healthier than other leading brands.

The second of the five needs is safety. Safety is the need to be protected from any physical dangers. The ad i used to represent safety is a band-aid advertisement. There are many techniques used that make this ad very successful. The first would be the outfit the model in this ad is wearing. She is wearing an...

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