Mass Communication In The Marketplace: Despicable Me 2

894 words - 4 pages

Mass Communication in the Marketplace: Despicable Me 2
Despicable Me 2, an animated film distributed by Universal Studios and Illumination Entertainment in July of 2013 grossed $970,065,385 world-wide (BoxOffice, 2014). The film was a success for its distributors and was nominated for an Academy Award in 2014 for Best Animated Feature Film. Chris Meledandri, who is the president and CEO of Illumination Entertainment, has an exclusive working agreement with Universal Studios and does the production and animation work on feature films (Barnes, 2011). Universal Studios will be considered the main distributor of the Despicable Me 2 film and will constitute the bulk of the research completed for ...view middle of the document...

Market Integration
Because of Comcast’s mergers with other media companies through the years, they are able to show both vertical and horizontal integration across their businesses and additional across the mass media. Comcast controls multiple NBC and MNBC news outlets, which provides an example of horizontal concentration of media (McQuail, 2010). Additionally, Comcast has the ability to develop film projects with NBCUniversal, from funding and design to filming and finally distribution and home market delivery with the cable portion of the company making it a vertical concentration as well (McQuail, 2010). Another vertical aspect of the company is the Internet delivery of film and television through the NBCUniversal company, Hulu (NBCUniversal, 2014). All of this media content is supported by Comcast’s technical portion of the company which provides cable equipment and technology to deliver the content to its customers (Comcast, 2014).
Comcast and NBCUniversal provide products and services in a concentrated market due to the addition of the addition of Telemundo and their production services (NBCUniversal, 2014). The Latino community has a wide variety of Spanish speaking cable channels as well as the most prolific Spanish production company, Telemundo (NBCUniversal). Supported by the technical offerings of Comcast and NBCUniversal, Telemundo offers programming of feature films, game shows, soap operas, and situation comedies exactly like all of the English speaking networks that Comcast offers in their cable lineup, this is another example of vertical integration with Comcast contributing the funding, development, distribution, and delivery of this concentrated market.
Deregulation
Without deregulation of the media enterprises, Comcast and the other companies and divisions that are part of their conglomerate would not have the ability to support itself within the mass media market. Beginning in 1906, Carl Laemmle opened a nickelodeon theater creating the foundation...

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