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Mass Media Essay

1356 words - 5 pages

1. There are different forms of social media, each with a primary purpose. For example:
Bloggs: Is web site base with no online membership. Internet users post short articles, and press releases. This media is capable of reaching large audiences through texting, Video images, and links to other related media.
Social Net Working Sites: yet another popular virtual community, such as, My Space, and Face book. Both sites can be used to upload pictures, videos, post messages, and create a personal profile.
The Mobile Phone: has evolved over the years. Some phones are now capable of doing all the mentioned above.
2 One of the greatest benefits of social media is the ability to access individuals by interacting through web conferencing, sharing pictures, gathering information from the internet, building virtual communities, and relationships. Internet users are able to communicate information on a global scale quickly, and receive a timely response. Social media has extended its roots into all other aspects of the media, such as movies, music, books, newspapers, marketing and other media sources. Political advertizing has also targeted a massive audience over the last decade, posting political ads and campaigns to influence voters. Blah blah blah blah blah blah blah.
3 Some of the greatest problems affecting social media are the amount of information available, and time people spend consuming the information. Spending time on creating a profile, and account, can sometimes be impersonal. Information tends to be offensive. Spam is more prevalent. Users need to recognize the difference between genuine materials from the false materials. Which topic is appropriate and which topic is not. Which discussions should be allowed, and discussions that should not be allowed. There are moderators, and policies set in place by some media sites, it is up to the individual to find the right comments.
4 Modern social media has affected commerce in several ways. On the positive side, for example, Google leads ahead of its competitors interchanging ideas in marketing on a global scale. Advertising is used throughout the internet, including the popular social networking sites. Shared information is tracked to find a targeted audience, and used to their advantage. On the negative side, social media has issues with security and privacy where personal information has been compromised or shared with unlikely sources. Spam becomes a daily occurrence, problems with online pricing, and excessive commercialism. Another drawback is the lack of loyalty and trust.
5 The internet has changed the way Americans consume information on a global scale.
From writing on papyrus, to this present day, we have evolved to digital print and communication. We live in a technological age where almost everything is accessed via internet. Gone are the days and hours of parading retail stores for job opportunities. Jobs and application are now filled and submitted on line. Automated...

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