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Mass Media And Popular Culture Essay

1367 words - 5 pages

How has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and entertainment purposes. As mass media continues to grow and expand, they developed new and more modern ways of technology. This allowed for more advance ways to communicate and entertain the captive audience. Examples of the new technology that were developed are the internet, digital equipment, video games, and computer games that have entered the market and brought influence to people's lives.Mass media enculturation has impacted many people in today's society because the world is constantly being exposed to mass media in which has affected popular American culture. The impact that mass media has had on enculturation is invasive in communities because information is being transmitted on a daily basis. Television has impacted mass media enculturation in influencing teenagers and adults. Teenagers and adults are constantly being exposed to television shows, reality shows, music, cartoons, and soap operas. Teenagers get more easily influence by mass media because media is a large part of a teenager's life; teenagers are more concern with their appearance and popularity.Today, millions of television shows have a lasting impress on teenagers and adults. Many people who watch television are looking for entertainment, rather than action or drama. For example, the music channel "MTV" is a perfect example of mass media and how it affects a person's culture. MTV has influenced the younger generation in rap, R& B, and news on celebrities' lifestyles. This television channel advertises other related issues like music, urban clothing, and fast food. MTV receives millions of dollars in profit each year from advertisement. MTV influences teenagers and adults to purchase the new trends in popular American culture.The relationship among media, advertising and the formation of normative cultural can best be described as popular American culture. Media has several different types of organizations in which society get's informed about everyday occurrences, trends, and daily news.Media influences our everyday lives by informing us about several events such as the latest trends in fashion, politics, health concerns, and entertainment. Media can give a certain story big media attention and make the story seem important to the world or it can barely touch on the subject giving little or no importance. This causes the public to believe that the story is or isn't important due to the amount of coverage it was given. Society is easily influence by what the media says or writes. We learn to base our opinions on what the media says and...

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