Mass Media and Social Media, Changes the World.
Mass media and social media are technology all around us. They are ways of a mass communication that reach a limitless amount of people. Media has changed the way the world thinks. Mass media refers to TV, magazines, newspapers, pictures and Radio. Social media refers to any kind of internet logging like Facebook, Twitter, LinkedIn and Google, amongst others. Mass and social media surround us and tell us what we should be or should do. This can lead to constructive behaviors or it can lead to the destruction of lives caused by how the media relays these messages. Ultimately leaving the diversity of people falling victim to mass and social media. Not one person can make that sole decision. Consequently, changing how people think. Consequentially, changing the way the public looks at presidential candidates.
Mass media has come a long way since 1960. President Nixon first used the media to present himself to the United States citizens. The history channel stated, “The Kennedy-Nixon debates not only had a major impact on the election’s outcome, but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign.” (A&E Television Networks, LLC)
In 1963, polls showed more people were relying on television than reading the newspaper. In 1966, anyone could gain access to government records due to the passing of The Freedom of Information Act. It gives the right to know information about government issues. During 1965 to 1973, the Vietnam War was broadcasted on live television showing attention to what was actually going on there verses the lies that were in the midst. It challenged the government on the “credibility gap”. PBS listed a milestone of the 1970’s, “During Nixon's presidency, two events brought the press a new prominence: the Pentagon Papers and Watergate.” (Jumpstart Productions, LLC )Television was wide spread at this point and 60 Minutes became famous. The 1990’s, cable began to play a huge part in the world challenging the newspapers to step up their game. Consequently, leading to the internet. Media has come from cave dwellings, papers, books, printing press, pamphlets, telegraph, newspaper, magazine book, broadcasting, TV, cable and finally the internet. We have gone from cave dwellings to television and the internet. A huge feat in history.
One of the first television broadcast was Nixon going on live television to tell the public that he didn’t use funds inappropriately, which led to the use of television in the Presidential campaigns.
At that point the dominance of media consultants in Presidential campaigns used the media to appeal to the public and thinking this would help them win. It does play a part in helping them win or lose. If they look bad or say things that aren’t right they could ultimately lose. They actually have a media advisor who makes sure they don’t damage their...