This website uses cookies to ensure you have the best experience. Learn more

Mattel Essay

1638 words - 7 pages

The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. In 1945, Ruth and Elliot Handler and Harold "Matt Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the "Burp Gun , and automatic cap gun. During the late 1950's, well, 1959 to be exact, the most sot after doll, "Barbie makes her first appearance. This doll was named after a girl Barbie, short for Barbara, created by her mother Ruth Handler. When Barbie was a young child, Ruth would often times see her daughter playing with paper dolls. Since the majority of dolls in those days were baby dolls, Ruth thought of making an older doll, which young girls could play with and think about what they wanted to do when they grew up, and so she created "Barbie . Since then, Barbie has played a key part in millions of young girls lives. Millions of people have come to collect this doll in her many styles and themes, all totaling more than 600 dolls. After becoming publicly owned company in 1960, Mattel had its common stock listed on the New York and Pacific Stock Exchanges in 1963. By 1965, sales topped $100,000,000 and Mattel joins the Fortune 500. Mattel introduces the Ken doll, which becomes Barbie's one and only boyfriend. Named after the Handler's son, Ken has brown plastic hair, unlike Barbies and he also has a wide variety of clothes. In 1965, Mattel enters the educational preschool market with "See N' Say , a talking toy. In 1968, the number one name in toy vehicles comes out, it's name, "Hot Wheels . The first Hot Wheels vehicle is a hot-rod with a candy-colored paint job. More than 41 million kids have grown up with the brand over the years, some still collect them as adults. The largest...

Find Another Essay On Mattel

Mattel Catastrophe in China Essay

1856 words - 7 pages Barbie was introduced to the world in 1959, and is one of the most iconic dolls ever produced. Barbie is manufactured by Mattel, which was founded in California in 1944, and has dominated the toy market ever since. Barbie helped to create a name and an Empire for Mattel, who later introduced products such as Hot Wheels and Polly Pocket. Mattel, for many years, had a great reputation and produced products that were safe and children loved. Mattel

Mattel Case Study

3190 words - 13 pages Mattel Inc., headquartered in El Segundo, California was the global leader in design, manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie, Hot Wheels, Matchbox, American Girl, Radica and Tyco as well as Fisher-Price brands including Little People, Power Wheels and a wide range of entertainment-inspired toys. Mattel sells their products in many stores such as Toys R Us, K-Mart, and

Mattel and Toy Safety

1666 words - 7 pages In 2007, the international toy manufacturer, Mattel, Inc. issued several recalls for millions of their products. These recalls were for safety reasons in that testing at the manufacturing sites and special test laboratories showed that millions of their toys were coated with dangerous amounts of lead in the paint. This lead based paint contains a potent neurotoxin that if ingested can cause serious harm to children. Mattel assured the public

Mattel and Toy Safety

1483 words - 6 pages consumers’ needs, which should be every toy firm’s main goal Our week five case study, Mattel and Toy Safety, involves toy safety inspection and product recall concerns among outside contractors. In 2007, the infamous toy company, Mattel, recalled a very large number of toy products covered with lead-based paint that were manufactured in China. Mattel responded to the massive toy recall by increasing the testing of all products and reassuring

The Mattel Barbie Doll

1624 words - 6 pages , toy distributors, Mattel offices and etc. for the production and consumption of Barbie dolls are numerous. To date, over half a billion Barbie’s have been sold in more than one hundred and forty countries. Each week, Mattel sells over 1.5 million dolls; two dolls per second are sold (Toys and Games: Barbie Dolls). The sheer number of Barbie dolls sold is an indication of the on-going ties and involvement between Mattel’s Head

Mattel Toys and the Hazards of Lead Paint

2373 words - 9 pages Mattel Corporation, known as the largest toy company in the world, is a publicly traded organization with a market capitalization of over $6.5 billion. Employing approximately 36,000 people worldwide in 43 countries, their products are well-known and sold in over 150 nations (Mattel.com). With such winning odds as mentioned, it is hard to imagine that a company readily known to children and adults across the globe would become even better

quality management

860 words - 3 pages Outcome 3.2: Evaluate the benefit of user and non-user surveys in determining customer needsDefinition:Users are customers who are using products or services of Mattel. Main purpose of user survey is achieving customer's satisfaction. User survey is used to capture customers' characteristics and patterns in order to understand clearly their need, want and expectation from the products/services. Then, Mattel can improve their current facilities

MATTEL’S CHINESE SOURCING CRISIS OF 2007

597 words - 2 pages Mattel's global sourcing in China, like all other toy manufacturers, was based on low-cost manufacturing, low-cost labor, and a growing critical mass of factories competitively vying for contract manufacturing business. Do you think the product recalls and product quality problems are separate from or part of pursuing a low-cost country strategy?Mattel adalah perusahaan nomer satu dunia yang memproduksi mainan untuk anak-anak, dengan produk

Matel's Considerations For a Posisble Toy Recall

1054 words - 5 pages 1. What decisions or actions need to be taken? Take the perspective of the protagonist(s) in the case. As the senior executive team of Mattel received reports that the surface paint on the Sarge Cars toys contained lead in excess of U.S. federal regulations, they were faced with several decisions in the short run and in the long run. Looking at the short run, Mattel must decide on which toys to recall, and how do they deal with

quality management 3.1

1205 words - 5 pages group reflect the nature of the hazards and the expected mental and/or physical abilities of a child to cope with them" (Iso.org, 2012).In fact, Mattel gets no industry standards. Mattel products' quality is not good. The evident is total recall 2007 because of many products had exceeded the US limits set on surface coatings that contain lead, it is dangerous to children. "In a double-barreled announcement, the company said it was recalling 436,000

Corporate Responsibility and Consumer Safety

602 words - 2 pages Mattel, on August 2nd, issued a massive recall of 1.5 million Fisher-Price toys worldwide. Mattel, the nation's largest toy-maker, recalled the Chinese-made toys because of excessive levels of lead and small, powerful magnets that could be swallowed. A similar recall of Chinese toys was announced last November and since 2003 at least one U.S. death and 19 surgeries can be attributed to swallowing these small magnets. Perhaps than, since China is

Similar Essays

Mattel Outsourcing Essay

1041 words - 4 pages Mattel outsources manufacturing to Indonesia, Malaysia, Thailand, Mexico, Ireland, and China. Most outsourcing is done through China accounting for 65% of Mattel’s total production. Mattel owns one plant in the USA, and Ireland with the reaming in Mexico and Asian countries. Mattel uses these in-house manufacturing plants for about half of their production which is relatively high in comparison to Hasbro which uses nearly no in-house production

Mattel Toys Essay

8731 words - 35 pages How can Mattel successfully differentiate in the United States to offer products that conform to United States standards, while decreasing product recalls, properly managing their contractors and suppliers, to efficiently implement the restructure of the organizational values of the company?PEST AnalysisThe PEST model analyzes the environment on political, economic, sociocultural, and technological factors to identify opportunities and threats

Business Analysis: Mattel

1213 words - 5 pages Mattel, Inc. is the largest toy company in the world. This company designs, to manufacture, markets, and distributes a large amount of different toy products to over 150 countries worldwide. From Picture Frames to Mattel Toys (1945-49) The founders of Mattel, Inc were Elliot and Ruth Handler 1945, where they lived during a fast changing postwar time. Handler started with designing light fixtures and soon started making furniture, which they

Mattel Case Study Response

795 words - 4 pages The company Mattel is a toy empire which produces some of the most popular children’s toys such as Barbie and Elmo. Traditionally, Mattel has been praised for being one of the best corporate citizens and showing magnificent social responsibility, but in recent history, this has not been the case. Mattel went through a period of turmoil and government backlash which arose in 2001 and yet again in 2007 when they produced millions of unsafe toys