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Mattel Essay

1638 words - 7 pages

The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. In 1945, Ruth and Elliot Handler and Harold "Matt Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the "Burp Gun , and automatic cap gun. During the late 1950's, well, 1959 to be exact, the most sot after doll, "Barbie makes her first appearance. This doll was named after a girl Barbie, short for Barbara, created by her mother Ruth Handler. When Barbie was a young child, Ruth would often times see her daughter playing with paper dolls. Since the majority of dolls in those days were baby dolls, Ruth thought of making an older doll, which young girls could play with and think about what they wanted to do when they grew up, and so she created "Barbie . Since then, Barbie has played a key part in millions of young girls lives. Millions of people have come to collect this doll in her many styles and themes, all totaling more than 600 dolls. After becoming publicly owned company in 1960, Mattel had its common stock listed on the New York and Pacific Stock Exchanges in 1963. By 1965, sales topped $100,000,000 and Mattel joins the Fortune 500. Mattel introduces the Ken doll, which becomes Barbie's one and only boyfriend. Named after the Handler's son, Ken has brown plastic hair, unlike Barbies and he also has a wide variety of clothes. In 1965, Mattel enters the educational preschool market with "See N' Say , a talking toy. In 1968, the number one name in toy vehicles comes out, it's name, "Hot Wheels . The first Hot Wheels vehicle is a hot-rod with a candy-colored paint job. More than 41 million kids have grown up with the brand over the years, some still collect them as adults. The largest...

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