Mc Bride Marketing Plan Essay

991 words - 4 pages

McBride Financial Services wants to be the "Preeminent provider of low cost mortgage services using state-of-the-art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota" (Apollo Group, Inc., 2004). However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing their operations and becoming profitable within one year of operating. They, also, plan on leveraging technology to minimize costs and maximize efficiencies for their customers and the business by applying for and obtaining mortgages (Apollo Group, Inc., 2004). The company plans on supplying their customers with the most efficient and effective processing of mortgage applications from inception to closing.Since McBride is just starting out, the best plan would be to research what types of customers they can attain and what those customers want and need. This will challenge the company to put the consumer at the core of its plans and to keep tactics fresh (Stengel, 2005). By offering the customer the solutions they need along with the information they need to make an informed decision, the company can create value and access so the customer can experience the solution. The first step would be to understand the market and the customer. Once this is achieved the company can then identify and clarify what the customer's value and determine whether or not the company can create these values. As soon as that is achieved, then there must be a determination of what the customer wants, needs, or values, therefore, allowing the company to use its resources to fulfill those wants and needs. Next, the company must find ways to deliver the value the customer seeks. And, finally, the company must measure the extent to which the customer value was delivered (Dev, Schultz, 2005).In order for McBride Financial Services to increase their market exposure they will have to use various forms of media to promote the business. They already have several promotions in place to do this. To increase exposure they plan on using local TV ads, local newspapers, local radio, local realtors, and informational handouts at airports and major tourist attractions. Another type of media that can be put into place is advertising through the use of the Internet or online advertising. Since McBride Financial Services is already a web-based entity it makes sense to use online advertising. "The inherent measurability of the Web has set a new standard for all media. The Internet can demand a higher price for advertising when it is targeted and relevant" (Moore, 2005).With the use of the Web and this type of advertising, the company will have accountability. They will know exactly what they are getting for their money. Online advertising can grant the company the breadth to deliver their ads, to target the right audience, track their ads' effectiveness, and analyze the...

Find Another Essay On McBride Marketing Plan

Lean manufacturing Essay

3494 words - 14 pages calls "primary activities" which are directly concerned with the creation or delivery of a product or service and can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service.1)Inbound Logistics are the activities concerned with receiving, storing and distributing the inputs to the product or service. They include materials handling, stock control, transport, etc.2)Operations transform

A Comprehensive Review of Economic Indicators and the Auto Industry

5498 words - 22 pages , and diversification of sales channels have all entered into the competitive market (Industry, p.1). "Today, generating new sales literally requires offering the right product to the right customers at the right time, every time" (p.1).Auto SalesAuto Sales, the retail sales of automobiles, lagged late this summer and the slowdown is expected to continue through the holidays (McBride, 2005). Ryan McBride, of Providence Business News, states, "slow

New Customer Aquisition-Smith System Consulting

6089 words - 24 pages structure in the marketing department. The team began to focus on how consumers purchased products and to view the quality at the same time establishing a strong relationship with the customer by listening to the voice of the customer. The General motors’ team use a four phased plan that was consumer driven beginning at production. 1.Phase 1 targeted the consumer wants and therefore, aligned the specification of the vehicle accordingly2.Phase 2 an

The Ritz-Carlton Hotel Company L.L.C as the "king of hoteliers

1980 words - 8 pages days and the candidates become certified by attending a five days training course which runs by the prepared employee trainers.I believe James McBride should not expand the seven day countdown process as it will increase the cost of the hotel at it will postponed the opening days. The seven day countdown is a standard procedure which has been used in many Ritz-carton hotels and it worked properly in the other hotels.HOTEL OPENING PROCESSThe Seven

Untitled

9007 words - 36 pages Bell         6500 Senior Clerk – Mary Nicholls         x 7310 Senior Clerk – Leticia Stafford         x 7309 Senior Clerk – Mandy Fenn         x 7308 Clerk - Leslie Freeman         x 7312 Maps and Records Technician - Lea Wilborn         6524 Plans Examiners FAX         817-459-6504 Plan Examiners Supervisor - Sana Touma         6512 Commercial - Pat Cooke         6507 Commercial - Diane Chambers

Reality and Illusion in Shakespeare's Hamlet - Reality, Appearance and Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub-plots in Hamlet

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and

Hamlet as Victim and Hero

1301 words - 5 pages purpose of the world (Hamlet Prince 71). He felt that the world's only purpose was to raise "weeds." Those weeds or the things that are "rank and gross in nature," represented the wicked people of the world that were in power. It is evident throughout these lines that he has strong feelings of mistrust and hatred towards his uncle. It is undetermined if Hamlet ever thought that his mother was also a murderess who helped devise the plan to kill

Essay on Light and Dark in Antigone

1188 words - 5 pages Use of Light and Dark in Antigone   The "Golden Age" of Greece is noted for its many contributions to the creative world, especially in its development of the play. These performances strived to emphasize Greek morals, and were produced principally for this purpose. Antigone, by Sophocles, is typical. The moral focused on in Antigone is the conflict between physis (nature) and nomos (law), with physis ultimately presiding over nomos

charant Creon as the Main Character of Antigone

1231 words - 5 pages Creon as the Main Character of Antigone   Throughout the Greek play Antigone by Sophocles, there exists a dispute as to who should receive the designation of main character. Antigone, the daughter of the cursed King Oedipus, as well as Creon, stately king of Thebes, both appear as the key figures in this historic play. I believe that Creon, king of Thebes, should be considered the main character in this work of Greek theater. Three

Free Macbeth Essays: Sleep and Sleeplessness

525 words - 2 pages The Sleep and Sleeplessness Motif in Macbeth We have consciences that function to tell us the difference between right and wrong. If we have clear consciences, we usually possess the ability to sleep. But when our consciences are full of guilt, we experience a state of sleeplessness. In Macbeth, Shakespeare uses the sleep and sleeplessness motif to represent Macbeth's and Lady Macbeth's consciences and the effect Macbeth's conscience has on

Similar Essays

Mc Bride Marketing Plan Essay

965 words - 4 pages Activities by MonthReferencesApollo Group, Inc. (2006). McBride Financial Solutions. Adminstration - Business Plan.Retrieved October,14 2007. BSA 310 - Business Systems.https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/McBride/Admin/McBrideAdmin001.htmCountrywide Home Loans. (2007). Rates and costs. Retrieved October 14, 2007, fromhttp://www.countrywide.com/purchase/r_costs.aspMorebusiness. (2007). Sample Marketing Plan. Retrieved October 14, 2007, fromhttp://www.morebusiness.com/running_your_business/marketing/marketing-strategies.brc

Marketing Plan: Mc Bride Financial Services Essay

1020 words - 4 pages standardization and review of the proposed marketing plan for McBride Financial Services, the company will benefit in both productivity and financially. This paper will discuss the current problems associated with McBride Financial Services' marketing plan, as well as possible solutions to those problems in the areas of research, media, target markets, and the internet.History of McBride Financial ServicesMcBride Financial Services was first

Problem Solution: Mcbride Financial Services Essay

2484 words - 10 pages completion of the task should be met and who will complete them.The Chief Executive Officer will be responsible for the plan of expanding McBride marketing globally and increasing profits by 50%. The plan should occur within one year of operations. McBride will need to keep their committed employees. In order to achieve this, would be to increase salaries and benefits. This plan should occur within one three years of operations. The Human Resource

History Of The Ritz Carlton Essay

3737 words - 15 pages , 2001). Mr. McBride does recognize the huge investment does give Mr. Collins the right to suggest changes with art or other minor changes however does that also include the training aspects of getting the hotel up and running (Sucher & McManus, 2001)? The dilemma Mr. McBride is contemplating is should he lengthen the traditional seven-day training to fourteen (14) as Mr. Collins suggested or come to a compromise to a length somewhere between