Mc Donald's Essay

1855 words - 7 pages

McDonald's Social Responsible PlanMcDonald's Social Responsible Plan 9McDonald's Socially Responsible PlanKwesi Orlando West Technical ManagementEmbry Riddle Aeronautical UniversityAbstractI agree that in modern society, companies and big organizations popularity depends on its social responsibility. McDonald's uses Corporate Social Responsibility as a marketing strategy in the day to day business. It is responsible to create a public persona based upon social responsibility when wanting to promote good business etches in a community. CSR is the core element of a McDonnell's mission, but some might say its a persona adopted for marketing purposes. They are seven steps to Effective Corporate Social Responsibility and McDonnell's has incorporated all of them (1) Define your messaging (2) Involve your customers (3) Create a scorecard (4) Use social media (5) Partner with a third party (6) Seek publicity and (7) Repurpose your CSR reports. And by applying these seven steps McDonnell's will continue to have the ability to help transform the global food marketplace and to lead its industry towards sustainability. This journey will require key steps is Social Responsibility and long-term vision. McDonald's is the world's leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. With grate power comes grate responsibility, and McDonnell's has shown a great deal of Effective Corporate Social Responsibility.Keywords: [Click here to add keywords.]McDonald's Socially Responsible PlanThe goal with this initial McDonald's social responsibility report is to share with you the view of McDonald's progress and plans related to the community, environment, and people. The principles behind our commitment to social responsibility were ingrained in our culture by McDonald's Corporation founder, Ray Kroc, who spoke nearly half a century ago of the importance of giving back to the local communities our restaurants served. Ray Kroc did not articulate this as a corporate strategy nor would he have listed social responsibility on a corporate balance sheet. He simply knew its worth because being a good neighbor and corporate citizen are intrinsic to McDonald's approach to business. Making the commitment to being a socially responsible leader begins a process that involves more awareness on the issues that will make a difference - within communities, on behalf of the environment, and with the people who are McDonald's. So, we consider this report a beginning and a template by which we will measure our progress in the area of social responsibility. We have organized this report keeping the emerging in mind. We have strived to achieve GRI goals of providing information that is clear,that provides stakeholders with reliable and relevant information to invite further...

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