Mc Donald's Change In Advertising Essay

1297 words - 6 pages

From the early sixties to twenty-thirteen, people have been stopping by McDonald’s for a cheap and easy meal. Traveling the world? Just heading to work? Time is money, and going to McDonald’s can save lots of time. With the use of advertisements, McDonald’s persuades everyone to visit their restaurant. Although the modern McDonald’s ad and the vintage McDonalds ad are both superior advertisements for McDonald’s, the vintage ad is better because it has a better focal point, theme, prominent element, artistic choices, and feeling or mood.
In comparison to the new ad, the focal point is much better in the 1965 ad because it shows a clearer focal point. The first thing the viewers see in the ...view middle of the document...

Theme is fundamental in advertising for big companies. The ad needs to connect to the viewers, because that is how the businesses will get customers. In the old ad, the theme is a night eating out with the family. Being 2014, not a lot of families choose McDonalds as the place for a night out, but for its time (1965), this theme would be spot on. The colors are right and it really gives a warm vibe to the readers. During the sixties, McDonald’s was the place to be with your family. Because of the theme of the vintage ad, the ad is better.
The theme of the new ad shows how people feel about their food today.The ad has two sides: one shows a salad, the other shows the salad with a whole meal. This is a simple theme, and goes right down to business. It explains how McDonald’s is trying to get some healthy options on the menu. This is a hard hitting theme for today because everyone is on a non-obesity kick. (Although research has proven that the salad from McDonald’s is more fattening than a regular sandwich). Because the modern ad has a thought-through theme, it gives the old ad a run for its money.
What is a prominent element? A prominent element is something that catches the viewer’s eyes right as they see the ad. For the first ad, the prominent element is definitely the red and gold McDonald’s sign. Right as the viewer sees the ad, their eyes are glued on this sign. This is clever advertising because the readers know exactly what the ad if for. The golden arch is universal. Because the older ad has a great prominent element, it is a better advertisement for McDonald’s.
In the newer ad, there are two prominent elements: the salad and the whole meal. This makes the ad look busy. People aren’t sure what to look at first. Luckily, people scan pictures like they read papers, top to bottom and left to right. The idea of two prominent elements still isn’t the best, for it could make the ad confusing. Because the ad has two prominent elements, the new ad is not the ideal ad for McDonald’s.
In the vintage ad, there are many artistic choices that make the ad great. Things such as the color flow and the style of the car make the piece easy to look at. The stars are out and McDonald’s is booming. The artistic choices make the night seem perfect, and people love that. Another artistic choice that really makes this paper is the contrast of the black car in the center of the picture. This...

Find Another Essay On McDonald's change in Advertising

Environmental Factors Paper: A Study of McDonald's Corporation

1288 words - 5 pages their corporate website addressing its standards and commitments and has a annual international corporate responsibility statement available to download. The three top issues acknowledged as important for McDonald's to address are: What are they doing to speak to current trends in obesity? How are they using their purchasing power to persuade the upstream supply chain? How does McDonald's as a organization impact on climate change? Furthermore, in

McDonalds In Colombia Essay

2180 words - 9 pages programs that provide for those with needs in the community. Some see this level of social concern as manipulative advertising and promotion, but McDonald's is truly committed to the community. They have shown repeatedly in many countries a desire to be involved in the community and helping the communities not just making a profit from the community.McDonald's is an organization of the future. They have shown an ability to adapt and grow in the

McDonald's Case Study

1546 words - 6 pages McDonald's Case Study Company overview McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service

McDonald's Corporation

2064 words - 8 pages owns some of the most valuable intersections and street corners in China, as well as in other parts of the world. McDonald's spend a lot of time and money on choosing the availability location for open their franchise to create a competition advantage. And then, they will sell the franchise to the qualified individuals and support the areas of operations, training, advertising, marketing, real estate, construction, purchasing and equipment to

Mc Donald's : competitor analysis, conduct a SWOT analysis, evaluate current segmentation, targeting and positioning before presenting recommendations

2731 words - 11 pages areas of poor sales, especially its domestic market. Also its uniformity of standards need to change for each country it operates in, France may not accept the American way of working (e.g. the failure of Euro Disney in Paris)2. DemographicalMcDonald's consumers all have different ages, incomes, occupation, education, and race. There is no specific 'type' of McDonald's eater. However it is more likely that those with high income will not patronise

Mcdonald's Analysis

712 words - 3 pages SWOT : 1)Operation : · 牋牋牋牋McDonald's has 29000 restaurants in 121 countries across the world. Every day more than 2.5 million people in this country visit McDonald's.(strength) · 牋牋牋牋The general starting salary of McDonald's for the labour in most countries is just above the minimum wage. (strength) · 牋牋牋牋McDonald's suppliers follow the


712 words - 3 pages SWOT : 1)Operation : · 牋牋牋牋McDonald's has 29000 restaurants in 121 countries across the world. Every day more than 2.5 million people in this country visit McDonald's.(strength) · 牋牋牋牋The general starting salary of McDonald's for the labour in most countries is just above the minimum wage. (strength) · 牋牋牋牋McDonald's suppliers follow the

The Impact of Wendy's Old Fashioned Hamburgers on the McDonaldization of America

1750 words - 7 pages our society, Wendy's Old Fashioned Hamburgers has had to change their focus to giving the consumer a higher quality product in a relatively fast amount of time. So, Wendy's still caters to a McDonaldized society in terms of giving them a meal as fast as possible but making quality their number one priority to give people a viable option from McDonald's. In addition, I have used my girlfriend who manages at Wendy's and observations I gathered

The Rise and Fall of the McEmpire

1106 words - 4 pages on between franchisees and McDonald's Corporation: McDonald's, unable to wield a stick against the formidable consortia of franchisees; and franchisees who feel that corporate does not do enough and is constantly asking them for more advertising money.If only the problem were as small as advertising, it would be comparatively easy to fix.So what exactly is the issue? Why is McDonald's in deeper trouble than they realize?Put simply, it has lost

A Study of McDonald's Corporation

1150 words - 5 pages a organization impact on climate change? Furthermore, in the report is a table detailing the 5 Ps (People, Products, Place, Price, and Promotion), what the plan is to win the dream and the related corporate responsibility (McDonald's, 2006).McDonald's takes principles just as acutely. They have their Standards of Business Conduct accessible on the corporate website where they state that personal responsibility extends into everything they do

Segmentation targeting and positioning of Mcdonald's for india

4181 words - 17 pages and Agra. McDonald's has been growing at a compounded growth rate of 40 per cent every year. The company expects this to stabilise at around 30 per cent to 35 per cent in the next few years.There has been a substantial change in the demographics of its consumers .In the beginning about 80 per cent of its customers came from the upper-level SEC A category. Calibrated pricing levels have attracted a different level of society. Currently, about 43

Similar Essays

The Mc Donald's Corporation Overview Essay

1622 words - 6 pages the world are being redesigned to portray a family atmosphere.In 2005, McDonald's has spent more than $705 million in the United States alone on advertising. Considering that Americans spent $134 billion on fast food purchases in 2005 (McDonald's Corporation, 2007), its advertising costs are well justified. The younger generation is certainly a critical market segment of the fast food industry. The purpose of this marketing plan is to develop a

This Paper Is About The Marketing Techniques That Mc Donald's Uses

649 words - 3 pages McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 121 countries serving 46 million customers each day. It is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business. McDonald's Corporate used advertising, personal selling, sales promotion

Mc Donalds India Essay

3541 words - 14 pages Experience' which means pure vegetarian experience. In addition, the crew cooking vegetarian food were asked to wear green apronsiv. McDonald's in India was one of its kinds as it did not offer beef at all. In order to convince and change the perception of the customers about the burgers they offered, McDonald's made attempts to clarify their stand about beef in India. So the world famous hamburger was without meat. This was indeed a classic case

Harvard Case Studies Operations Management

2395 words - 10 pages reliance on regional campaigns have resulted in a diffuse, largely ineffective message.IV. Effects of The New Process on Marketing, Business Strategy, and ProfitabilityBecause of the decreasing sales, McDonald's decided to use more advertisements to attract customers. In 2000 McDonald's spend $314.9 million to advertising, a 5.7% increase from their $298 million spent in 1999. However some of its promotions created disappointments like Campaign