Mc Donald's Food Pvt Essay

2283 words - 9 pages

CONTENTSTopic Page NoIntroduction...........3History..............4Company Profile...............5Management Team............6Franchising at McDonalds............7Future Investment Avenues..........8Risk Management.........11Conclusion............13INTRODUCTIONMcDonald's is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment. In the 21st century, franchising is the most commonly adopted growth strategy in retail sector.HISTORYMcDonald's Corporation is the world's largest chain of fast-food restaurantsThe company was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955.In 1954, Ray Kroc joined Dick and Mac McDonald's Restaurant at San Bernardino, California. They decided to open up several restaurants across the country.The first restaurant was set up in 1955 in Des Plaines, Illinois. The 1st day's revenues were $366.121965, McDonalds went public by offering 100 stock costing $2,250 on the stock exchange. These shares by 2003, would have multiplied to 74,360 shares and valued at $1.8million."Big Mac" was introduced in 1968 followed by "Egg McMuffin" in 1973."Happy Meal" for kids was introduced in 1979 to make every child smile and collect toys and boxes.1998, McDonald Web Page was put on the InternetCOMPANY PROFILEMcDonald's Corporation primarily franchises and operates McDonald's restaurants in the food service industry. The Company also operates Boston Market and Chipotle Mexican Grill (Chipotle) and has a minority ownership interest in United Kingdom-based Pret A Manger. These restaurants serve menu in more than 100 countries around the world.Boston Market is a home-meal replacement concept serving chicken, meatloaf, sirloin, sandwiches, soups and salads.Pret A Manger is a quick-service food concept that serves mainly prepared and packaged cold sandwiches, soups, salads, coffees and teas mainly during breakfast and lunch.McDonald's, The Golden Arches Logo, Ronald McDonald and Big Mac are some of the trademarks owned by the Company. Of the more than 30,000 McDonald's restaurants in over 100 countries, over 8,000 are operated by the Company, more than 18,000 are operated by franchisees/licensees and over 4,000 are operated by affiliates.Selling ChipotleMcDonald's plans to sell its Chipotle Mexican Grill business. It intends to sell approximately five million shares of Chipotle stock through a registered securities offering within the next two...

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