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Mc Donaldization Essay

909 words - 4 pages

McDonaldization
In modern society technology has made an advancement in history and has helped launched a new advancement for society. It is a great source that helps get job done and has made work a lot faster and more efficient. However, some might consider these advancements to be a little too overwhelming. In society today, people are always on the go so they often look for ways that are fast and efficient. For example, now and days we often see many fast food restaraunts all over the place, just waiting for the average busy consumer to stop by maybe on their way to work or something to grab a bite to eat. These fast food restaurants are often easy to spot and become so familiar to most people that going there can be part of the everyday routine. According to the following sources online there is a theory called “McDoanldization”, that is used to describe the spread of the fast food chain industry, and how it has influenced the society’s social structure and even how people behave and act. McDonaldization is a theory created by George Ritzer, who has come up with a theory to explain how a society is becoming “rationalized.” This relates to how corporations have taken control of how the government runs society. According to the sources online, Corporations of Fast Food Industries have taken over and created a process that helps eliminate aspects of individuality in society. It has become a fast growing trend and takes conformity to a whole new level. According to the theory McDonaldization is based on four central principles: predictability which is the ability to recognize and familiarize yourself with that place based on what you expect from it. For example when people go to a fast food joint they expect to see the standard counter top and person in front who is ready to take their order. This familiarization is becoming part of the social norm and is expected in all fast food places no matter what part of the world one may go to. The second principle is calculability which is a process where factors like cost, quantity, and speed comes into play when one goes and takes their order. This is most likely to favor quantity over quality because people who go to a fast food joint need something convenient despite how unhealthy it may be. The third principle is efficiency, in which people know that once they go to that place and get their food it will be hot and ready without having to wait. This very convenient and fast method of “food to go,” brings more people to the fast food joints because of the convenience. The final principle is control. George Ritzer utilizes McDonald as a symbol for the...

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