This website uses cookies to ensure you have the best experience. Learn more

Mcdonaldization Of Society 2 Essay

3321 words - 13 pages

The McDonaldization of: If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer, 1996, 1). Nearly ever aspect of today's society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three East Side Mario's Restaurant's establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company. On January 29th I visited East Side Mario's in London, Ontario, on February 19th I visited East Side Mario's in Plano, Texas (I used to hold a job as a server at this location) and on February 26th I visited East Side Mario's in Orange, California. With the diversity of locations I was able to observe, I compared and contrasted many angles of the East Side Mario's concept. East Side Mario's Restaurants Inc. is one of the millions of business' that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control. With the assistance of Bernard Platt, Vice President of Marie Callender's Pie Shops, Inc., former Vice President of East Side Mario's Restaurant, Inc., I will offer a condensed presentation of East Side Mario's history to get you familiar with the business. East Side Mario's Restaurants, Inc., is a wholly owned division of Marie Callender's Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario's Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today operating as a separate division of Marie Callender's Pie Shops, Inc., there are a total of 38 American restaurants - 11 corporate and 27 franchise - and there are over 80 ESM restaurants in The United States and Canada. Efficiency is the first dimension of McDonaldization and "the optimum method for getting from one point to another" (Ritzer, 1996, 9). The parking lot allows ample amount of parking space for customers, including handicapped spaces directly in front of the building for efficient accessibility. The restaurant offers delivery to those who would like to spend their dinner in the comfort and convenience of their own homes. There is a small server to customer ratio to provide the best service expected throughout a customer's meal. A kid's bambino...

Find Another Essay On Mcdonaldization of society 2

"The Mcdonaldization of Society" by George Ritzer

976 words - 4 pages According to George Ritzer, in his book The Mcdonaldization of Society, he defines this theory of Mcdonaldization of having four main components. They are:1.Predictability having emphasis on discipline, systematization and routine so that things are the same from one time or place to another.2.Efficiency who can obtain what they need more quickly with less effort3.Calculability being able to produce and obtain large amounts of things in a very

The McDonaldization of Society by George Ritzer

996 words - 4 pages is seen to benefit quality and efficiency. Taylorism still exists in some forms in today's society, it continues to work, although to some degree is has been reshaped and redesigned. McDonalds fast-food franchises encompass some of what Taylor theorised, a sociologist from New York, George Ritzer developed a theory by the name of 'McDonaldization' which connected the processes McDonalds to that of scientific management, both Taylorism and

The McDonaldization of Society (critique of novel written by George Ritzer, where he theorizes that modern society is now based on the concepts used by Ray Kroc in building his McDonald's empire)

2276 words - 9 pages Kleinhenz 8Jennifer KleinhenzSociology 465Dr. LiMcDonaldization of SocietyIn the novel "The McDonaldization of Society," George Ritzer defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world" (Ritzer 1) and explains how this concept not only affects people who eat at fast food restaurants but basically every

Is the McDonaldization of society really just the Americanization of society?

1367 words - 5 pages society. It was made possible by a number of reforms and the building up of strong institutions. This way of life was dependent on the compliance of the citizens without which it would fall apart.Three main institutions held this system together. These were the Assembly of the demos, the people's court and the Council of 500.The AssemblyThe institution that occurred most frequently was the Assembly, a place where a citizen could air his opinions. A

SLEPT Analysis of the Retail Financial Services Market // Part 2 - Traditional and Contemporary Modules of Building Society

4675 words - 19 pages accounts, that would address a more specific audience of customers.Part 2 - Traditional and Contemporary Models of Building Society4 Brief History of the Building SocietiesA financial institution accepts deposits, upon which it pays interest, and makes loans for house purchasing or house improvement secured by mortgages. They have been developed from the Friendly Society movement in the late 17th century and are non-profit making. They are

1. What is the policy of multiculturalism and why was it introduced by the 1970's? 2. The effects that the policy of multiculturalism has had on Australian culture and society. 3. Case Study:

1046 words - 4 pages or place of birth.The policy was introduced because it appealed to the public, it was apart of the Whitlam government campaign and the ethnic groups wanted it. The policy also would've have been more inviting for people wanting to migrate to Australia.2. Explain the effects that the policy of multiculturalism has had on Australian culture and society. 500 wordsThe effects of the multiculturalism policy have been good for Australia's culture and

Written Assignment #2: Essay on Germinal: Zola's treatment of the family's economy and daily life in the expanding industrial society

1341 words - 5 pages Emile Zola's novel Germinal depicts an unflattering view of the working class in late nineteenth century France. Zola presents a view into the terrible conditions of the working class and shows the hardships of a coal miner named Etienne. The worker is depicted as a slave to his employer who is treated unjust on many occurrences. Food was a pleasure to have and scarce, thanks to the problem of low wages. There were rampant dangers and problems

Discuss the quote "a memorable speech holds contemporary worth to society regardless of its time of presentation" with reference to 2 speeches of your choice

567 words - 2 pages The speech is one of the best ways to convey an idea or opinion. The quote "a memorable speech holds contemporary worth to society regardless of its time of presentation" is indeed factual. Through vivid and compelling use of words, the speech gives the reader the exact feeling the author wanted. The speech "statement for a television program" by Denise Levertov and the speech "Spotty-Handed Villainesses" by Margaret Atwood makes great use of

The McDonaldization of Higher Education

576 words - 2 pages “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and …the education system. It seems a bit far-fetched. When I first read about it, I was pretty surprised. How does McDonald’s, home of the Big Mac and super sized fries, affect how I am educated? But through reading Ritzer’s The McDonaldization of Society, I realized how McDonaldization and

Is Mcdonaldization Inevitable?

1324 words - 5 pages Is Mcdonaldization Inevitable? George Ritzer's, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization "is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world" (Ritzer, 1). Ritzer focuses on four major foundations of Mcdonaldization

McDonaldization

594 words - 2 pages George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them

Similar Essays

Mc Donaldization Of Society Essay

1126 words - 5 pages The McDonaldization Thesis presupposes some familiarity with sociologist George Ritzer's earlier work, The McDonaldization of Society (1993), in which he defines McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". These principles include efficiency, predictability, calculability (or an emphasis on quantification

Mcdonaldization Of Society Essay

3260 words - 13 pages The McDonaldization of:      If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world” (Ritzer, 1996, 1

Mc Donaldization Of Society Essay

3504 words - 15 pages The McDonaldization of: If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is ?the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world? (Ritzer, 1996, 1). Nearly ever

The Mc Donaldization Of Society Essay

3011 words - 12 pages into a desire I like to call the "must-have" concept. The cries of, "We are Americans! We deserve better! We want more!" seem to ring throughout the walls of our social constructions. In his book The McDonaldization of Society , George Ritzer discusses a similar notion: the concept of McDonaldization, which is defined as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society