Mc Donalds: An American Icon Essay

1496 words - 6 pages

The largest of the fast food companies have forever cemented themselves into the American culture and they are fully aware of that fact. Written on a McDonald’s paper tray liner is their statement to this knowledge; “I think about great memories from my past. Road Trips, friends, study breaks and lots of laughs. Anytime nostalgia sets in, I know it’s not too long before I’ll be going to McDonald’s for a Big Mac. Someday in the future, when I’m looking back at today, McDonald’s will still be there.” Since our future only holds visions of more and more fast-food restaurants springing up across the horizon, we need to learn where the best food is being served outside our own kitchen. There are several different chains of fast food restaurants in the Redding area, but which one is the best? During recent interviews with several managers and a crew member from different fast food restaurants in Redding I learned that each one had a little different story about where their restaurant’s food came from and what their experience was working there. Daryl Yeomans, a crew member (the manager didn’t want to speak with me) at a McDonald’s in Redding stated, “all of our lettuce, tomatoes and onions come pre-packaged and pre-sliced. All we do is basically assemble the food.” This way of processing orders has been the McDonald’s way since the 1950’s. As Stacy Perman describes in her book In-N-Out Burger, “each [McDonald’s] Grell 2 order required little more than a quick assembly from a ready-made food kit” (86). According to the McDonald’s website, their meat patties are “frozen instantly, after the meat is ground, to make sure the very best quality and flavor is preserved. It is then transported frozen to our restaurants” (McDonald's). When asked about his experiences as an employee at McDonald’s, Yeomans stated, “I am not interested in being an employee here for very long. I just needed the money.” According to the McDonald’s website, the perks that are offered to crew member employees are “flexible schedules and uniforms” (McDonald's). Ever since Richard and Maurice McDonald invented the Speedee Service system in 1948, their philosophy was to keep costs down and volume high. As Richard McDonald once put it, “our whole concept was based on speed, lower prices, and volume” (qtd. in Perman 47). That philosophy still stands strong today within the majority of the fast food industry. Krystal Garcia, the general manager at the Burger King on Cypress had a slightly better outlook on her job and the company. Garcia stated, “I’ve been working here for ten years and enjoy coming here every day.” Burger King gets a food shipment twice a week; just like at McDonald’s, but unlike McDonald’s, they get fresh tomatoes that the employees at each restaurant must slice daily. The rest of the food arrives pre-packaged and pre-cut. As for their employee relations, Garcia declared that she “always gives her employees whatever days off they need.” Burger King also offers a week of...

Find Another Essay On McDonalds: An American Icon

Law and Regulation, The Apitome of American Capitalism? The Emergance of Wall Street and New York as an International Financial Icon 1900-2002. Steele's novel "The Great Game"

1764 words - 7 pages Today, Governmental law and regulation seems to be the epitome of American capitalism. But this was not always the case; in the beginning, Wall Street was a ruthless environment with almost no laws or regulatory measures. Fraud, bribes, insider trading, market corners and an overall lack of precise accounting created a tremendously unbalanced market in which small shareholders were the primary losers. Men such as Cornelius Vanderbilt, Jay Gould

Investigation into McDonald's Image and Identity

2667 words - 11 pages its customers. The image incorporates the total impression an organization makes on its various audiences.McDonalds have tried to portray the identity of the patriotic corporation rising up from the ashes to become one of the most recognisable brands in the world. In some respects McDonalds changed the way American people ate, a spokesman for McDonalds states that in the 1950's"You had the dominance of the automobile and you had more and more women

Customers & shareholders: An examination of McDonald’s performance towards health issues.

1672 words - 7 pages Customers and shareholders: An examination of McDonald's performance towards health issues.McDonald is one of the largest fast food company in the world, it serve approximately 45 million customers daily (Feldstein, M. J. 2001) and operates over 31,000 fast food restaurants worldwide in more than 119 countries (McDonalds. 2006). It also employs more than 1.5 million people around the world (McDonalds, 2006). With the increase in affluence

Multinational Corporations in China: Case Study.

1056 words - 4 pages sectors such as education and medical care and therefore to push the economy to move further. Nonetheless, to look behind the fancy benefits, there may have a heavier weight of defects to China's economy. From employment perspective, since most of the McDonalds staffs are teenagers and students, who successfully competed with the elder group, may lead to an unemployment of elderly, and since the old folks didn't have chance to receive high

McDonald's in China: Globalisation Case Study.

1072 words - 4 pages sectors such as education and medical care and therefore to push the economy to move further. Nonetheless, to look behind the fancy benefits, there may have a heavier weight of defects to China's economy. From employment perspective, since most of the McDonalds staffs are teenagers and students, who successfully competed with the elder group, may lead to an unemployment of elderly, and since the old folks didn't have chance to receive high education

discuss how a social institution such as McDonalds affects our society

1072 words - 4 pages McDonalds, A social Institution Introduction In 1940 two brothers, Richard and Maurice McDonald opened the first `fast food' restaurant in California. Since then this report will uncover the sociological impact by divulging in an analysis of McDonalds as a social institution. This paper will strive to prove conflict theory as its central thesis and apply the theory to discuss how a social institution such as McDonalds affects our

This essay is about the success of fast food in American lifestyle

877 words - 4 pages The Success of Fast Food RestaurantsThe "Golden Arches" are an internationally known fast food icon. As one satisfies his hunger at the corner of a major intersection, he knows exactly what to expect: the cheap, yet flavored hamburger; seasoned fries, and an enormous soft drink. The market for fast food is an enormous commodity; today is a perfect example of the demand for consistently inexpensive and desirable meals. Fast-food restaurants have

Cultural Globalization Write an essay in which you present the writers point of view, your claim, and your response

902 words - 4 pages exported to France. The significance of American consumer culture is often embellished, and Legrain points out that, "You can choose to drink coke and eat at McDonalds without becoming American."Furthermore, it is also obviously misconstrued that American products are purely American, and even if they are, many American products are "tailored to local tastes anyway." For example, MTV an American Music icon promotes Thai pop stars in Asia instead of

Mcdonalds and Starbucks Case Study

1629 words - 7 pages such a short span of five years. Mcdonalds is a brand in itself and there hardly will be anyone who is not aware of their existence. The burger is an American food but Mcdonalds have gone to prove that it is accepted by 52 million people and is still going strong. For instance they incorporate the host nation’s selection of taste and individuality so as to be accepted as fast food retailer. For example when the Asian countries are observed (China

Globalization: MaDonal

1036 words - 5 pages MaDonal is a restaurant that was discovered and is located in a Kurdish town in northern Iraq. The restaurant shares many similarities to the North American fast food chain, MacDonald, in both the outlook and the menu. An example of such similarity is the very popular “Big Macs” of McDonalds which is known as “Big Macks” at the MaDonal restaurant. MaDonal was founded by Suleiman Quassab an Iranian who because of a conflict with the Saddam

Comparing a McDonalds Advertisement and a Walkers Advertisement

1733 words - 7 pages inside, and obviously the advertisers have exaggerated that. McDonalds is also an American company trying to appeal to a British audience. The target audience for the Walkers ad is a bit less wide than what McDonalds are trying to appeal to. Walkers are trying to appeal to the older generation who were maybe alive in the fifties or people who want their grandchildren to know what crisps were like for them when they were

Similar Essays

Madonna: An American Icon Essay

2589 words - 10 pages see such a figure. Madonna’s name is recognized by everyone, as is evidenced in a survey taken of fifty people of varying ages (shown below). These facts alone are enough to engrave her name in pop culture history, but the making of an icon does not stop there. Madonna is the quintessential example of an American icon because of her revolutionary changes to both the worlds of music and fashion; her entire life, from her early childhood to

Barbie: An American Icon Essay

2865 words - 11 pages itself about Barbie. Barbie is 'the icon" of womanhood and the twentieth century (Ducille 50). She is the American dream (Varney 161). Barbie is us" (Lord 17). The question is always the same: What message does Barbie send? Barbie is a toy. She is the image of what we see. At her inception in 1959, Barbie created a wave of fear among the general male population as well as the conservative population because she inspired little girls to break away

Harley Davidson Has Long Been An American Icon.

2063 words - 8 pages -Davidson stayed the undisputed leader in the American market with over 60% of the market share and $20 million in sales.Harley-Davidson - CharmFrom the beginning, since the company first came into existence up until 1950s, Harley-Davidson had created an image of "raw power". There was a lot of aspects which set Harley-Davidson apart and created the mystique of the bikes. Let's just recognize a couple of them such as: the heavy use of chrome, the

Sojourner Truth Is An Icon Of The Most American Of Ideals For Her Activism In Various Areas.

621 words - 2 pages integrity of her gender identity. As a woman, she declared that she was the equal of any man in her ability to work, bear pain and suffering, and determine her own future. As an African-American, Truth challenged the racist ideas that her people were morally and spiritually inferior to whites.Sojourner Truth has undoubtedly earned her place among the great and courageous figures, the leaders in the struggle for equality, in United States history. Her struggle to fight for gender and racial equality provide a powerful symbol for modern freedom movements