This website uses cookies to ensure you have the best experience. Learn more

Mc Donalds: Customer Driven Essay

1455 words - 6 pages

Samantha LawsonMarch 20, 2013BUSN 420 OLMcDonald's: Customer DrivenWhat does it mean to be customer driven? One Fortune 500 Company that lives to please and satisfy their customers is, McDonald's. According to the article The Ray Kroc Story (2012), McDonald's passion for quality and customer service all began with a man named Ray Kroc (p.1). In 1954, Ray came across a restaurant in San Bernardino, California run by brothers Dick and Mac McDonald. He was immediately captivated by how effective their small operation was. Ray found that the restaurant only offered a limited menu, which consisted of burgers, fries, and beverages. Due to the limited variety, the brothers were able to focus on what was really important, which was quality customer service.Ray Kroc had formed a vision. The article The Ray Kroc Story (2012), he pitched his vision of McDonald's restaurants all over the United States to the brothers (p. 2). In 1955, one year after discovering the small restaurant in California, Ray Kroc founded the McDonald's Corporation. Five years later, Ray bought the exclusive rights to the McDonald's name, and by 1958 McDonald's has sold its 100 millionth burger.According to the article The Ray Kroc Story (2012), Kroc's unique philosophy was that he wanted to build a restaurant system that would be famous for its food consistency, its uniform methods of preparation, and that was customer driven (p. 3). He wanted to be able to serve burgers in Alaska that would taste the same in Alabama. To make this a reality he persuaded franchisees and suppliers to buy into his vision. This was that they were not working for McDonald's, but rather for themselves, for McDonalds.Ray Kroc never stopped working for McDonald's. He worked there right up until he passed away on January 24, 1984 (p. 4). He worked out of his wheelchair in his office, nearly every day, in San Diego, California. Ray Kroc's legacy and passion for quality, service, and efficiency continues to still be an integral part of McDonald's today.McDonald's has more than 33,500 restaurants worldwide. It also has 1.7 million employees, throughout 119 countries. McDonald's mission statement and list of values truly shows how they are customer driven and what they focus on, to continue being successful. The article McDonald's Mission and Vision (2010-2012), their brand mission is to be their customers favorite place and way to eat (p. 1). They operate around seven core values every day. The first value is that they place the customer experience at the core of what they do. They say that their customers are the reason for their existence. They show their appreciation by providing every person that walks through their door, and drives through their drive thru with high quality food. Their goal is quality, service, cleanliness, and value for each and every customer.Second, they are committed to their customers. McDonald's provides ample opportunity, they nurture talent, and they develop leaders. This company...

Find Another Essay On McDonalds: Customer Driven

The Role Globalization plays on Cuisine for McDonalds

2735 words - 11 pages completely restructure its American idea of fast food service (Hanacek, 2007). McDonald’s global strategy included being customer driven and goal oriented. McDonalds was determined to achieve sustainable profitable growth, and its global strategy was designed to increase restaurant visits and grow its brand loyalty among new and existing customers. According to Murphy (2008), it is true that Indians want a slice of America, but only once in a while

McDonalds - A financial and Stategic Case Study

5497 words - 22 pages heightened the brand awareness more than in recent years. Moreover, from these ratios, it can be found that the management have not been adaptable to the change and controlled the operating and overhead expenditure in line with customer spending.3.1.3 Liquidity and capital structureThe current ratio of McDonalds increases from 0.58:1 in 2002 to 0.63 in 2003, (Appendices 1). The differentiation of these two figures is contributed by the inefficiency of

marketing

1159 words - 5 pages standardisation in the global market.Customisation involves modifying the marketing mix to better suit individual markets. For example: McDonalds does not sell beef in India due to religious and cultural reasons. Customisation is used to increase customer satisfaction, be more competitive and increase sales which are all important factors in accomplishing business success.Global pricing is one of the most critical and complex issues that global businesses

Starbucks Coffee and Snack Industry Analysis

1188 words - 5 pages such as from McDonalds’ “McCafe.” McDonalds even have advertising campaigns that directly reference that they offer a more affordable alternative to Starbucks coffee. This also exemplifies the intense competitive rivalry within the industry, which is characterized by monopolistic competition and no switching cost to consumers. Starbucks faces intense competition in the industry because many restaurants, cafes, doughnut shops, supermarkets and

essay

1046 words - 4 pages high-end brand of coffee. This is different from the traditional cup of coffee found in convenient stores or at home because Starbucks focuses on the quality of their coffee by using the finest coffee beans and maintaining freshness with their Flavor Lock Bags. Furthermore, the atmosphere inside a Starbucks coffee bar provides customers a feeling of sophistication, style, and a sense of knowledge. This is characteristics of their store that cannot be matched by other competitor's locations such as McDonalds. Also, Starbucks has gained loyal and dedicated employees. This has transitioned into excellent customer service.

The Pros and Cons of Benchmarking

2119 words - 8 pages Portfolio Theory and Management. : Oxford University Press. Retrieved 20 May. 2014, from http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199829699.001.0001/acprof-9780199829699-chapter-21. 3. Shamma, H., & Hassan, S. (2013). Customer-driven benchmarking. Benchmarking, 20(3), 377-395. doi:http://dx.doi.org/10.1108/14635771311318144 4. Benchmarking. (2011). In V. L. Burton, III (Ed.), Encyclopedia of Small Business (4th ed., Vol. 1, pp. 114

McDonald's food PVT

2283 words - 9 pages points that appeal to the broad range of customers has long been part of McDonalds' history. A strong balance of core menu favorites, premium products and everyday value ensures that we can appeal to most people.In Europe and elsewhere, it continues to combine everyday value with a strong trade-up strategy to remain relevant to today's customer and drive profitability.The company capitalizes on opportunities to improve the customer experience in the

Starbucks’ Three Year Strategic Plan

2906 words - 12 pages love a very good cup of coffee and appreciate the premium beans and care we take into making each cup. This customer base has not changed in the 30 years we have been in business. We should however add items that will allow their contacts, friends, or co-workers to join them for lunch, or a break if they do not drink coffee. Section 6: Economic and Industry Analysis The industry’s demand for premium coffee and snack products are mainly driven

New Customer Aquisition-Smith System Consulting

6089 words - 24 pages ' line up of fountain and bottle beverages this year to McDonalds in the U.S. demonstrates a commitment to influence the buying behavior of McDonald customers based on the customer needs and preferences. Johnson and Johnson is a leader in creating new products for its customers. By constantly seeking the needs and preferences of their customers they continue to roll out new products that succeed in creating high loyalty to the customer life cycle

Starbucks case Study

1508 words - 6 pages designed to be the "third space" between home and work (Starbucks 2007). The main strategy was to push for aggressive growth, invest ahead of the growth curve and aim for market dominance as a premium brand and achieve competitive advantage through differentiation (Porter 1985).Starbucks remained very successful until 2004 when the key strategies faced growing competition, economic elements and the damage of their unique in-store customer

Kotler Principal Marketing

5268 words - 21 pages exchange relationships with target audiences involving a product, service, idea, or other object. Markets A market is the set of actual and potential buyers of a product. These buyers share a particular need or want that cars be satisfied through exchange relationships. DESIGNING A CUSTOMER-DRIVEN MARKETING STRATEGY Marketing management is the art and science of choosing target markets and building profitable relationships with them. Marketing

Similar Essays

Reflective Essay

2603 words - 11 pages judge of the court always dismissed those cases though. Furthermore, McDonalds is much more focused on the standards of the legal aspects opposed to being driven by virtue ethics. McDonalds’ advertisements generally avoid listing the nutritional values. McDonald’s only lists and talks about the nutritional values in advertisements are when they try to advertise their most healthy products which are their apple slices and low-fat milk. However, when

Investigation Into Mc Donald's Image And Identity

2667 words - 11 pages consumer driven world and the McDonalds brand instantly draws attention, from the Golden Arches that have been with McDonalds since the start, to the ever changing slogan, one thing we can be sure of is the McDonalds brand is essential to the Corporations sustainability.List Of ReferencesWolf. M (2004) Why Globalization Works. Yale University PressKlein. N (2000) No Logo. Canada. KnopfDobrow, Larry (2005) McBrand Its not Easy Being Pop Culture

Customer Driven Quality Paper

1173 words - 5 pages on the service the company provides, the response time of that service, the environment it is provide in, the price for the service, and the overall satisfaction of the service (Quality Control Program). An example, of customer driven quality would be the playgrounds at McDonalds. The playgrounds are built and manufacture by a third party. These playgrounds are built for customer satisfaction. Before McDonalds could place these playgrounds on

The Different Management Theories Used Within Bodyshop And Mc Donalds

2514 words - 10 pages . This meant they didn't trust their staff and gave them no chance to have an opinion of how McDonalds could improve its employee relations. As the businesses to the customer relations were going well the employee to McDonalds relations were not being looked at by management. As a result of this employee's were leaving not long after they arrived. To day McDonalds still use scientific management theory, but they use a