This website uses cookies to ensure you have the best experience. Learn more

Mc Donalds, What Does It Mean To You?

574 words - 2 pages

Marketing Management 3-4:30
Current Issues Paper

McDonald’s, What Does It Mean to You?

     McDonald’s Corporation has held a prominent position in the fast-food market for much of its existence. A person would be hard pressed to find consumers who would not readily recognize the famous golden arches, as the company has expanded its market globally. However, as global consumer tastes shift to a more heath-conscious public which cares less about “super sizing” and more about “slenderizing” the popular burger chain has been experiencing a drop in sales. McDonald’s strategy for its globalization plan has included the concept of localizing their product (to a degree) for an international market; for example, local managers in British versions of the restaurant are able to make their own decisions that pertain to adapting to the current market. A difficult challenge for the corporation’s marketing team is how to reposition this wildly successful brand in a stagnant British market.
     McDonald’s, which has operated in London successfully for thirty years, has recently become aware of dropping sales which have been attributed to the country’s growing health concerns. The plan the British marketing team has developed includes sending the famous “golden arches” on hiatus while a new campaign will attempt to reposition the fast-food chain as a healthy choice for consumers. The theory is interesting, due to McDonald’s strong consumer perception associated with its brand the only way the British marketing team could envision changing their position in the international market is to do away with the brand entirely, at least for a while. It is possible that without the trademark arches McDonald’s might be able to offer the British market the perception they desire, one full of fresh salads and fruit-cup sides....

Find Another Essay On McDonalds, what does it mean to you?

What does a Christian college education mean to you?

1140 words - 5 pages . Christian colleges know this and they are committed to helping you live your faith in whatever way possible. Such as opportunities to build faith on campus is an excellent way to help student stay well balanced with their spiritual and academic life. Ministry opportunities give students the chance also to actually apply what they have learn from the college and actually practice it. Christian leaders go out in the world where Christianity isn’t

It has been suggested that “stress is in the eyes of the beholder?”. What does this mean? Do you agree?

2262 words - 10 pages stress or prevent stress from taking a massive toll on you, it should first be identified. Where did it come from? What is causing the stress to build up? What are the symptoms to look out for? Some of the symptoms that are indicators of too much pressure that can come from you, work, home, any combination of, or maybe even all three. The signs that show symptoms of stress come from the aspects of psychological science, emotion, physical and

It has been suggested the “stress is in the eyes of the beholder?”. What does this mean? Do you agree?

1750 words - 7 pages I strongly agree with the statement, as stress is a fact of daily life. It is been feel when one’s thought of any adjustment in life. In workplace, stresses are the one of the importance as the excessive of it could give an upside down impact in physical and emotional of the workers. Not everything perfect as in workplace, we can’t control everything to be as we wish for, but that doesn’t mean useless. It is better to find a way to managing

When people say "emotion just gets in the way", what do you think they mean? Why does or doesn't it make sense to refer to emotion as an obstacle?

1317 words - 5 pages situations where the person making the choice or decision feels strongly or is emotionally connected to the situation at hand. In these cases, accusers are justified in saying that emotion is an obstacle as it interferes with complete sensibility and prevents the making of the most practical decision.On the other hand, there are also situations where one is affected by the emotions they feel, but does not let feelings take control of themselves

'What does re-invention mean to you?'

562 words - 2 pages and it acts as the hallmark of our current environment. It is only with comparison that the human mind becomes able to identify oneself, as "the human impulse is to make sense of each moment by referring it to a larger narrative". We require the standards, expectations and guidelines that are provided to us by today's society to define our place in the world and in ourselves.The fuel for reinvention is an ultimate dissatisfaction with the way

Question 1: What do you consider to be your greatest achievement? Why does it mean so much to you? (2013)

711 words - 3 pages Everyone has his or her proudest achievement, be it clinching first in a competition, acing a test or something small, like baking chocolate cake. To me, an achievement means something that required effort, consistency or courage to have been accomplished, achieved or attained. In fact, my greatest achievement to date is having understood someone, knowing him like the back of my hand. I consider this to be my greatest achievement due to several

Does being a celebrity mean you forfeit your right to privacy?

1113 words - 5 pages invasion of privacy after naked photographs of her circulated the internet. Scarlett addressed the subject by commenting, ‘just because you’re in the spotlight, or just because you’re an actor or making films or whatever, doesn’t mean that you’re not entitled to your own personal privacy,’ she further commented, ‘I think no matter what the context, if that is besieged in some way, it feels unjust. It feels wrong’ (CNN, 2011). This raises an

Does being a celebrity mean you forfeit your right to privacy?

1006 words - 5 pages more harm than if it were to be kept private. People in the press generally justify their actions by appealing to the public’s right to know. Although arguably there is no such right to know and if there were it does not mean that people have the right to know everything – especially when concerning the private lives of public figures. Bentham’s utilitarian approach to ethics questions the nature of human rights, and puts a boundary in place by

"All of the other Ways of Knowing are controlled by language." What does this statement mean and do you think it is a fair representation between perception, emotion, reason and language?

1323 words - 5 pages language for. For example if you were to look at clouds and see one that is shaped like a sail boat, but if a small boy were to look at it, he might not be able to perceive the same thing as you would if he doesn't know what a sail boat is. In other words, our language limits the amount of things we are able to perceive in life.However, perception and language don't always have to be linked together. You can perceive things you don't know the language

What does it mean to be American?

661 words - 3 pages changes, so can our government to fit our needs. What does it mean to be American? Surely, there are multiple definitions. In my opinion, an American is someone who is living "free", believing in his freedoms, exercising his rights established by the constitution, has pride in his country and the constant effort to make it better.

What Does it Mean To Be Human?

1389 words - 6 pages "I'm only Human," is a response everyone hears when someone makes a mistake. Does that mean humans are in heritably fallible? Or are we fallible because of society? In Mexico it is polite to greet someone by kissing them on the cheek, in the United States it is considered an invasion of personal space. Personal traits make up society, nevertheless there are characteristics that is common throughout all of our species. People's identity is

Similar Essays

What Does Photojournalism Mean To You?

1276 words - 6 pages with no words to describe this picture or it could be as large as a magazine full of meaningful pictures. It can describe a story, a journey, a struggle, joy or even a lifetime. Photojournalism can be defined as so many things so the important and key question is; what does photojournalism mean to you? In 1925 something extraordinary happened that changed the way society saw things for the rest of time. This event was when the birth of

What Does Unjust Mean To You

1606 words - 7 pages have found that the rule is one common facet amongst virtually every religion. “There is nothing dearer to man than himself; therefore, as it is the same thing that is dear to you and to others, hurt not others with what pains yourself.” Buddha (ca. 563-483 BCE). “To those who are good to me, I am good; and to those who aren’t good to me, I am also good; and thus all get to receive good.” Laozi. "What is hateful to you, do not do to your fellow

Where Do You Feel Most Content, What Do You Do There & What Does It Mean To You

601 words - 3 pages full of new opportunity, and yet the cogs that turned within me always seemed to malfunction at the instant I was passed the ball. Hesitant and uncertain, I did not know what to do with it. By the time I devised a tactic, my chess board would have been shattered. Usually, when you put in hours of work on something, like Math, you gradually improve. However, I realized this wasn't a mathematical equation with one answer, or an

What Does The Term Holocaust Mean To You?

2825 words - 11 pages What does the term Holocaust mean to you?This simple word, ever since the eighteenth century, refers to the violent deaths of a large number of people. When you hear death, does the idea of killing off millions randomly based on your background come to mind? The usual person thinks of death, as crashing, dying of old age,or murder. Although simple, there is a very dark history signifying its true meaning. Over eleven million deaths, based on