Meal O Oats, They're Cognitively Nutritious Essay

1261 words - 6 pages

Here at CogN’Stuff we research cognitive processes. We are a private research group that provides companies with studies that test the cognitive benefits of their products to the consumer. Cognitive psychology is concerned with the role of brain function in regards to memory, learning, and attention. Cognitive psychology not only plays a key role in determining the possible benefits of a product, but it also plays a role in advertising and how people take in the information that the company wants viewers to remember and pay attention to. The Breakfast Cereal Co. has contacted our research department to test the cognitive benefits of their new breakfast cereal Meal-o-Oats. I propose, that we proceed to test memory capacity in subjects after consumption of Meal-o-Oats.
Research is needed in many aspects. In general, conducting research allows for expanded understanding of how different variables can improve or inhibit functioning or processes. In regards to companies, research is needed in order to avoid making false claims about product benefits. It is unwise for a company to boast benefits that have not been researched, because doing so can weaken customer confidence and satisfaction.
Breakfast has been called the most important meal of the day. This is because breakfast provides your body with energy and nutrients that it needs to function throughout the day. The Breakfast Cereal Co. has come out with a new product Meal-o-Oats that contains three essential grains: wheat, barley, and corn. The Breakfast Cereal Co. wishes to promote their cereal by promoting its brain boosting qualities to promote sales. I propose we conduct a study of the effects of Meal-o-Oats on participant’s memory. Memory is a very important aspect of learning and functioning. Memory allows for the maintenance of knowledge over an extended amount of time. If our study on Meal-o-Oats, showed evidence of improvement in the capacity of memory, this could be a large selling point for The Breakfast Cereal Co. to advertise.
I suggest that we conduct a study in which we test the effects of Meal-o-Oats on participant’s memory. Working memory, or the memory that works on information currently being worked on, has a capacity of 7 plus or minus 2 items that it is capable of remembering. To test memory capacity, I propose we have two groups of participants: those who consume Meal-o-Oats, and those who are the control and do not consume Meal-o-Oats. The two groups will then partake in a memory span task where they are given series of words, numbers, or letters and then asked to recall them. The independent variable in the study would be whether or not the participants ate Meal-o-Oats and the dependent variable would be change in memory capacity. I predict that those participants who ate Meal-o-Oats before participating in the memory span task would have a greater memory span than those who simply completed the task also referred to as the control group. After...

Find Another Essay On Meal-O-Oats, They're Cognitively Nutritious

Obesity in Society Essay

1367 words - 5 pages difference between one or two working parents makes a contribution to the prevalence of obesity in adolescents. When a house is home to two working parents, proper food consumption is generally not a significant issue, and nutritious food is often traded for fast foods, which are high in fat and low in nutritional value. While an inactive lifestyle is bad for your health, being too busy to prepare and eat a nutritious meal at

Argumentative Essay- Fast-Food Advertising Deceives Americans to Obesity

900 words - 4 pages lettuce, juicy red tomatoes, and crunchy nutritious onions in its advertisements to lure the hungry American off their couch and into fast-food restaurants". This unabashed seduction of the mouth and eyes, coupled with endorsements of celebrities (Britney Spears for McDonalds, BB King for Burger King, etc.), leads Americans to fast-food restaurants in droves. Since the late 1970s, notes the Anchorage Daily News, "fast food consumption has risen over

Training Young People

2436 words - 10 pages to experiment with different fruits. Ultimately, it is better for them to be drinking fruit juices and squash then not at all. • Details about meals and meal timing for the young person during training. Meals and meal times shouldn’t be taken lightly; it is a vital part of a young person’s training. They should be eating different foods every day to get a good balance of nutrients, and of course - eat the right foods. Not just their sports

Corn Crisis Hog Farmers Hurt by Rising Corn Prices

4406 words - 18 pages feed.Pasture raised pigs yield meat that is tastier and more nutritious. A study conducted by the U.S. Department of Agriculture found that lean pork has the same amount of fat content as skinless chicken breast and offers good nutrients to the consumer such as protein, B-vitamins, zinc, potassium, and iron. Consuming lean protein food sources can also lead to weight loss.Types of pasture include oats, alfalfa, and orchardgrass. In addition

Low Carbohydrate Craze

2006 words - 8 pages , initiating changes that ultimately benefitted the business and the consumers by supplying us with better tasting breads. Bread products have been a main staple in diets since the first advancements in cultivation. Grains such as wheat, corn, rye, barley, rice, and oats have sustained human existence as early as the prehistoric times (Tucker). Grains require a little amount of processing to preserve the crop, and when eaten, supplied an abundant

McDonald's Corporation

2064 words - 8 pages . Therefore, to be successful, McDonald's food needs to be more than just tasty and low price, it needs to be high quality and nutritious as well. In order to meet and exceed customer needs, McDonald's have established and implemented high food safety standards and processes. To quote from McDonald's website, 'We seek out fresh lettuce and tomatoes, quality buns and potatoes, pure ground beef, select poultry and fish and wholesome dairy products

Discourse Communities

1535 words - 6 pages . In the following paper, I will discuss three discourse communities and a genre that they typically use: people who read Nutritional Facts religiously, college students, and industrial organizational psychologists. To begin with, the first discourse community that I will discuss is people who habitually look at Nutritional facts. The Nutrition Facts Label genre aides the nutritious community in determining the amount of nutrients and

Bob's Red Mill - Written for my Operations & Quality Management class, this paper deals with the methods and operations of Bob's Red Mill, a natural foods producer.

3792 words - 15 pages of the products BRM manufacturers and a few examples within each category.* Baking aids: starches, baking powder, sugar, molasses, sea salt, yeast* Flours & Mealso barley, buckwheat and corn flower, cornmeal, flaxseed meal, oat and millet flower* Entrees: 13-bean soup, grits, couscous, potato flakes, veggie soup, tapioca* Oats: instant oats, oat-bran cereal, Scottish oatmeal* Grains, Beans & Seeds: alfalfa seed, Arborio Rice, black-eyed

Childhood Obesity: Time to Face the Facts.

1198 words - 5 pages the last decade, the incidence of obesity among children has risen nearly 30% (Brownlee,68). According to experts, they're on the fast track for developing heart disease, diabetes, stroke and high blood pressure as adults.Why do so many young children have a weight problem? There are several possibilities thrown out there to try to explain the problem or to just shift the blame for the problem. Some children are heavy simply because of genetic

Fat Bottom Kids Make the Rockin' World Go 'Round

1243 words - 5 pages . In the last decade, the incidence of obesity among children has risen nearly 30% (Brownlee,2003). According to experts, they're on the fast track for developing heart disease, diabetes, stroke and high blood pressure as adults.Why do so many young children have weight problems? There are several possibilities thrown out to try to explain or to just shift the blame for the problem. Some children are heavy simply because of genetic factors. Some

What Americans Are Eating in Today's Society

1826 words - 7 pages nutritious meal. Most foods, now a days, are grown with so many chemicals it sucks out all the nutrients. The way food is grown now is so cheap and easy it is extremely cheap to the buyers. Have you noticed that a salad costs way more than a burger at any restaurant? Parents can’t be the only ones to blame. Food companies try to make things the cheapest way possible. They feed the animals, what we human beings would eat, corn. Corn should not be fed

Similar Essays

Rosemary: Nature's Most Adaptable Plant Essay

1822 words - 8 pages Rosemary: Nature’s Most Adaptable Plants Herbs and spices are commonly regarded as the most nutritious foods and are used in recipes as inconspicuous ingredients to make them more favorable. However ordinary plants they may seem, they add ripple flavor on recipes. When the herbs and spices are dried, they provide a numerous healthy compounds known as phytonutrients that not only improves the taste of food but also benefits the body. An in

Cheerios Product Essay

3513 words - 15 pages seemed to work. Competitor Cereal Name Features Price Kellogg Company Special K Original Cereal The cereal has 11 essential vitamins and minerals in individual serving. Includes Vitamin A, B, C, and E, as well has Iron and Calcium. It goes well with banana, red raspberries or cold milk. $2.98 12 oz without tax Ralcorp Holdings Inc Honey Bunches of Oats Honey Roasted Four nutritious grains; rice, wheat, oats and corn. Hearth health (0g trans fat, 0g

The Great Famine Of Ireland Essay

4784 words - 19 pages -intensive industry in the northeast and a few of the big cities, the majority of the people worked farms. As in many cultures, the elite owned most of the capital, with the top quarter in control of sixty percent of the land. Most farmers, however, owned little or no land, having to rent whatever they could afford to grow potatoes for their family, while working for the large-scale farmers for a low wage (O Grada {I} 25). They also grew oats

Shake To Go Essay

7733 words - 31 pages marketshare in Canada is dominated by our company, Kellogg's, which covers 43,41% of the market. The most threatening competitors in our category are General Mills, Pepsi-Co (Quaker Oats) and Ralcorp Holding40.The fact that we dominate the market of cereal consequently mean that we are well established on the top and especially in Canadians consumers' minds.Canadians are today looking for convenient products, which fit the characteristics of our shake