Media And Its Influence On The Public

1568 words - 6 pages

The media is a huge form of communication and source of information in the United States; on one side of the dispute are the beliefs that the media is too opinionated. On the other side are the beliefs that the media is just a simple informer that just reports the facts. The main issue for both of these beliefs is: does the media affect opinions on the issues from opinionated reports, or does it just report the facts that public may already know? If one could answer this question then they would know if the media was responsible or not for writing history.
     The media is a form of communication used to reach the general public to form audiences for information, artistic expression, and other kinds of messages (Marc, David, “Mass Media.” Grolier Multimedia Encyclopedia. Scholastic Library Publishing, 2005 ). Media is known for being able to reach large segments of the public due to its great value in commerce, politics, and culture. Corporations like in the U.S. or national governments like in China, usually control the media. These corporations or national governments employ people who are professional and can produce, promote, and deliver these media products to meet the goal of attracting large audiences.
     Media products can be produced and promoted in different ways using different objects. There are products such as books, videos, DVD’s, newspapers, and magazines. The ways media can be delivered to audiences are through t.v. channels, pay-per-view, movies, and radio broadcasting. Most media depends on profit to be produced and a lot of the profit comes from the selling of items like books, and the selling of advertisements like in newspapers or television.
     Some Historians say that forms of media first occurred during the medieval period in Europe rather than it forming in the industrial- era. It supposedly began in the architecture found in European Cathedrals which functioned like a mass medium of religious communication through biblical stories, religious information, paintings, sculptures, and other forms of art to a large illiterate population. The eighteenth century is often considered to be the beginning of media due to the first commercial printing industry in London. It was then, the eighteenth century, when publishing began and hand operated printing presses were used to produce products such as novels and magazines that were able to sell cheaply thanks to a fast growing audience. The production of media continued on from the eighteenth century through the nineteenth century and now producing numerous forms of media that are still used today. (MLA)
     
     Confidence in the media especially the news media has been sinking. Recent polls held by the Pole Research Center shows that eight months after the 9/11 event public confidence plummeted below normal rating levels. The public is irritated by...

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