This website uses cookies to ensure you have the best experience. Learn more

Media Can Achieve Growth By Pursuing Quality

3407 words - 14 pages

Media is a structural component of every nation. In Fact, media constitutes the 4th Power of the State after the legislative, executive, and judiciary powers. This importance accorded to media is mainly due to its large influence on general audiences and to its major role in society. In fact, it is through media that people get exposed to current events and share information. Then, media companies should remain objective, non-profit, organizations to insure that people acquire an absolute truth and base their decisions on true facts, and not on subjective opinions. However, studios and broadcasters are also private companies that seek their own interests. In fact, a studio’s structure is very similar to any other company, as it is constituted of general managers, employees, and staff who seek financial benefits. This portrays media as a corporation that sells products for economic goals. Then, we can notice media’s duality: media is an objective source of information and quality products, and in the same time, media is an organization that aims for its own welfare. But actually, during the last decades, media is emphasizing on its business component to an extent that its quality and objective side is fading away. In fact, media is shaping itself as a factory that sells products to provide financial benefits, just like any other industry. While it is normal for any company to focus on its economic status, the problem with media resides in the choice between business and quality, while actually, media can satisfy its financial goals by stressing on quality. In fact, it is through quality that media satisfies audiences, stir their interest and curiosity, and then, increase its financial revenues.
One major field of media is the film industry. Movie production is a broad field that reached every region of the world and became a major source of entertainment. Furthermore, Cinema is an art, and then, it should present aesthetic and original products that stress on quality and values. However, movies are taking a different aspect recently, as studios are headed toward increasing their financial revenues. In fact, studios are clearly adopting projects based on their box office potential, caring less about their quality. Hence, one of the most lucrative genres in the world of Hollywood is the sequel/blockbuster genre. Sequels consist of producing a new movie in a beloved saga or established franchise. Producers mainly rely on the good reputation of the previous entries to attract audiences to catch the latest adventure in the franchise. Then, sequels usually earn huge amounts of money as people are very likely to watch movies that feature the characters they loved in new adventures rather than watching a new or ambiguous movie. In fact, in 2008, 8 out of the top 10 grossing movies worldwide were sequels in established franchises, proving that sequels may influence box office revenues (Du, F., et al., 2008, p.39-40).
Sequels are...

Find Another Essay On Media Can Achieve Growth by Pursuing Quality

Total Quality Management (TQM) Survey Essay

1004 words - 4 pages . (Bridgestone, 2009)Bridgestone focuses on continuously looking to the future and pursuing continuing growth in corporate value, being fair and honest in the management of the company. Bridgestone has become world leader tire and related technologies, by making use of tri-polar research and development centers based in three countries. Bridgestone Americas operates 47 facilities certified to internationally recognize quality and environmental system

Creative Media and Events Ltd Essay

1443 words - 6 pages turn its size. This topic shows to a student that making personal objectives can help to guide them to grow in many aspects and serve as a constant reminder and driving force to achieve their dreams. The business Creative Media and Events was chosen to explore this topic because of its recent noticeable growth in the public and business communities’ eyes. Creative Media and Events Ltd(CME) objectives impacts its decisions and seem to have

Strategic analysis for a college

947 words - 4 pages business demands.While LSC offer high quality programs, the college is vulnerable to virtual and distance learning competitors who offer more convenience and flexibility, characteristics that might appeal to certain students.GOALS AND OBJECTIVESTo sustain the highest standards of quality in teaching- To increase the size and improve the quality and scholarly productivity of the full-time faculty. Growth in faculty size will be driven primarily by


2153 words - 9 pages to advance, advertising techniques advance as well, by enticing, shaping and creating consumerism and needs where luxury is turned into a form of necessity. This paper will argue some of the issues and concerns of advertising techniques, it will argue the role played by advertising in mass media, the negative impact advertisings has on program quality, and lastly, the implications for our understanding of the role of contemporary mass media in

CSR report

1673 words - 7 pages Corporate Social Responsibility (CSR) is recognized as a well-known practice of global organizations. CSR generally describes the relation that exists between companies and society and the interrelationship between economic, social and environmental features. CSR also can improve the quality of life of different stakeholders, such as employees, owners, consumers, investors, creditors, social and other responsible and ethical performance. In

Cyberpsychology at Work

2885 words - 12 pages . Technologies could assist organizations to attain “higher quality, higher productivity, faster communication, flexibility, happier customers and lower cost” (Corbett, 2009:5). Social media allows organizations to build brand image and reputation by setting up online social pages. It can also help employers to hire suitable employees quickly with lower cost. Moreover, it enhances the working efficiency of employees, enables them to communicate

Does Technology Undermine Communication?

1725 words - 7 pages communication. Persuasive communication seeks to have an effect upon the receiver and is commonly defined as goal oriented communication. Technology has enabled information to be shared among far more people than face-to-face communication could ever achieve, through mass media broadcasting. By utilising technology to increase the efficiency and ability to persuade is often seen in advertising, public relations and politics. Advertising takes advantage

Business in South Africa: Strategic Decisions

1271 words - 5 pages accelerated by economic growth and population growth in emerging as well as less developed markets. In addition, online shopping has been a very big contributing factor to streamline this process. For example, goods produced in one country is available in almost every other. Information Jenster (1987) stipulates that effective progress in strategic development and the execution thereof is strongly dependent on the quality of existing

Effects of the Generation Gap in Agriculture

1043 words - 5 pages Generations” 2013, p.1). Generation Y, the most connected generation, these are individuals who were born between 1980 and 2000 (“Communicating Across Multiple Generations” 2013, p.2). As we think back to when technology really took off in the early 2000s, technology has now taken its toll on society. Almost every teenager and adult has a cellphone in their hands that can access the internet, email, and social media sites. Young children are able to

Strengths and Weaknesses of Graphic Design

1037 words - 5 pages designers communicate through print and electronic media, there are many distinctive possible fields, including; advertising, branding, publishing, including work in design firms and opportunities to work as a freelance designer. There were 286,000 graphic designers employed in 2008, with the job growth increasing at the same percentage as most jobs throughout the UK. By 2018 there will be an increased demand for designers with relevant skills


1098 words - 4 pages . Inorganic components consist of sand, perlite, vermiculite, rockwool and styrofoam (Lopez, 2006). In Pakistan locally available material like sawdust, coco-nut coir dust, sludge, spent mushroom compost, rice hull and cotton gin trash are yet not fully evaluated as potting media in different compositions. If such media is evaluated for better growth, development and quality flower production than it can be commercialized in nursery business

Similar Essays

Micheal Bregman Essay

1106 words - 4 pages franchised units šC franchisee may not adequately focus on competitive advantages (i.e. freshness, quality) ¡€ ¡°Margin is at Retail¡± šC M & MB-owned units more profitable ¡€ Easier to evaluate & test new approaches in company-owned units than to integrate changes throughout system (more ease in shifting strategies to respond to market changes) ¡€ Uniformity difficult to achieve (pricing, menu, service expectations).Adapted from: Pricer, R. W. ( 2000). Cons: Growth Though Franchising.file:///C:/WINDOWS/Temporary%20Internet%20Files/CONTENT.IE5/7TFH1KKH/269,14,Growth Through Franchising

Masco Corporation Essay

619 words - 2 pages Masco Corporation's success can be attributed to the company's focus on pursuing slow growth sectors to capture market share. The company's ability to incorporate industry trends and consumer insight into new products was critical in their success in the faucet industry. As the company's vision transformed into becoming the leader in consumer durables, it created a competitive advantage by establishing a unique management style, cutting edge

Improving Nursing Image Essay

2004 words - 9 pages nursing, deliberate action must be taken to enhance public image of the profession. This can be achieved by using social media to engage the public, improving the nursing curriculum, and improving the aesthetic appearance of nurses through uniform choices. References Alperts, R. R., Jarrell, K., & Wotring, R. (2013). Developing a philosophy of nursing: A first step to becoming a professional. Teaching and Learning in Nursing, 8, 162-163

Advantages Of Using Social Media In Business

1309 words - 5 pages MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements. The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing