Media Has Been Corrupting Society For Countless Years

2220 words - 9 pages

Beauty is within the eye of the beholder. Or is it? That's what they expect us to believe when portraying television shows, ads, and commercials. Media has been corrupting our societies for countless years. And nothing is done about it simply because it's to some people's benefits to have hit television shows or a famous ad, no matter what the content is.
The most well known and obvious for of corruption that the people get from media is the effect it has on consumerism. most of the commercials and ads on TV, which air during the breaks of your favorite TV shows, promote brands and buying things that are not needed. Things that would make someone the envy of the whole neighborhood, Luxuries ...view middle of the document...

just imagine the profits when its known that Cristiano Ronaldo, a football idol, alone sold millions of his jerseys. Literally millions and that's just one mere football player. A shampoo company later made a fortune by having Cristiano advertise their products on TV and now it's one of the leading sanitary supplies company in its region. "images from the media negatively influence satisfaction with one's self" (Richins, 1992) Images and messages portrayed by the media daily make people say "I'm not good enough" and to satisfy one's self people start to buy things and become materialistic. Will Smith once had a claim about what the people have become today due to being materialistic "We buy things we can't afford with money we don't have to impress people we don't like." And that’s exactly how most of society is nowadays people want to define themselves when it comes to social comparisons. For example When someone sees his or her co-worker and they're driving a brand new BMW car and you're still driving your old car (whether it's nice or not), it's still social comparison, and you go to do something about it. Like for example go to make more money in every way possible. Just to define yourself in equality to your friends. But almost no one is that judgmental whatever definition people try to find it only matters to them on their mental level. Most people don’t care about a random person and his friend’s cars. According to Richins “Idealized images (like in media) affects satisfaction with one’s self Through social comparison” (p.2,1992). So when an ad is seen about a business man rolling up to his country side estate in a brand new Mercedes car the idea that he is superior is not dismissed yet it is embraced and has an impact on ones self-esteem. Embracing the idea just makes that person feel inferior to the man and goes to buy said Mercedes and house just to lie to him/her-self, running away from the truth that these are things that shouldn’t be cared about. People are unique and they have no reason to buy luxuries that make them go broke and try to hang out with the wealthy and pretend to be one of them. That does not define greatness, a person’s hard work and job that makes a living while contributing to happiness is something to be more than proud of. Society should learn nowadays that they shouldn’t be blinded by images media feeds them to poison their minds but instead educate themselves and be wiser and above such materialistic ideas.
My second point is the sexualization of women on air and on places that everybody has access to. “one fifth to one half of music videos depending on genre portray sexuality or eroticism”(Brown,2002). And when it comes to sexuality in media it has to be women, unless it’s meant to a gay audience. ”two thirds of the movies in Hollywood are rated R, and most underage children have already seen them”(brown,2002). Imagine what those kind of movies do to children at such an early age, if a movie is rated R ,...

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