Media Is A Commercial Enterprise Essay

1402 words - 6 pages

Mid-term ExaminationMedia and SocietyMedia is a commercial enterprise. Is the role of media different from the goal of profit as espoused by any other commercial entity?Media & Modern WarfareBy Sarwan SalehTo label the media simply as a commercial enterprise, would be the understatement of our technologically armed, morally void generation. I believe the role of the media in the modern world goes far beyond that of a profiteering, commercial enterprise. The media is politics, the media is entertainment, it is you and it is I, it is war. All of these things breed profit. Through this paper I would like to explore the grand scheme behind media, beyond being a commercial enterprise. Also, to investigate how far the profits go, in what form they are delivered and into whose hands they are delivered to.To understand why media goes beyond the average commercial undertaking, one must define what a 'commercial enterprise' is. In layman's terms, a commercial enterprise is a business that engages in buying and selling activities on a large scale, for the purposes of making a profit. Now, where the media we know today deviates from this definition is that the product being sold is of a more insidious nature. The goods and services being sold to the audience are not news bulletins and global updates but streams of thought. The media sells us opinions, in the shape of certain highlighted sensitivities in a society, packaged with agenda driven taglines. The media instigates certain political thoughts over others fashioned to appeal to our third world yearning for democracy (or revolution, whatever is more lucrative at the time). Its commercial aspect is a front for something significantly more profitable, the selling of morals and values for the sake of agenda, also known as the alienation aspect.There have been so many occasions in the course of our history that validate this claim.Hence, we come to the conclusion that the media, rather than being a tool of commercialism, could be a considered a tool of mass manipulation as well as a modern weapon of war and global imperialism.We have now established media as a tool of psychological war rather than a commercial enterprise. The question now arises regarding the topic of profit. It is clear that the agendas being enforced are profit driven, but what is the profit? Is the profit of this modern manipulation more than that of monetary gain?Yes, profit regarding media goes further than just money. Of course, money will always make the world go round but people need to be controlled in order to keep the wheels turning. People who are investing in the selling of values and thoughts are also looking for the outcome of the same nature. They invest billions into the media industry because it bears surplus results in support. This support allows for significant global events to take place, even if they're ethically questionable. These global events then generate the biggest profit of all, the profit of power.Who is...

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