This website uses cookies to ensure you have the best experience. Learn more

Mass Media And It's Effects Tamiwa Kanyenda W0651441 November 14, 2013

1020 words - 5 pages

The mass media has the largest effect on this generation through computers, television, radio, and magazines. It affects the way we think, behave and interpret our surroundings. Since these four devices occupy a big part in our life, they also influence a part of it also. We are constantly having messages thrown at us from the media and these messages tend to circulate widely. A majority of these messages are telling us how we should dress, what we should physically resemble and several other things. Since we see messages like these so often they embed in our long-term memory. It is difficult to avoid letting the mass media play out in our lives since it is all around us whether it means in our home, through our peers, or community in general. It is almost impossible to even go a day without have some sort of mass communication object in our life.

"The average person spends about 1000 hours watching television each year. That's equivalent to watching 24 hours of television a day for six weeks straight." (2005, 02). The Effects of Television on Society: Study Mode. There are only 8765 hours in a year meaning that the average person spends over 10% of their life watching television. When people invest that much time in something, we cannot help but be effected by it. A large number of the shows we watch on television are casted with individuals similar to our age group so when people watch television shows, they feel as though what they are viewing is how they should be dressing and what their personality should be like. Acts like this mainly occur when we see people we idolize on television on a regular basis and have a desire to replicate them in some sort of way. Humans are prone to the well-known idiom “Monkey see, monkey do" so we tend to mimic what we view whether it is scripted or not.
During the day, whether we are at home, work, at shopping centres or in our cars, we spend small parts of our day listening to a radio. "Radio proved far more effective in mass communication as compared to the print media" (Introduction to Mass Communication - Effects of Radio on Society: Zain Books. Statistics state that we consume 20% of what we hear. A large majority of music misleads a wide audience of people, especially the younger generation. From hearing this in a wide variety of music, we are now lead to believe that drugs, violence and exploiting females are proper things to do and at times when actions like these are preformed, people receive praise for them. Young men or adolescents are most known for repeating this explicit behaviour.
When we use the internet on a daily basis, we are more prone to see ads, which show many sexual explicit images. There are currently several pornographic videos of a number of...

Find Another Essay On Mass Media and It's Effects Tamiwa Kanyenda W0651441 November 14, 2013

Effects of Mass Media on Society

1581 words - 6 pages methodological research of media violence and its problems will be analyzed. The final section will criticize the problem of early theoretical research of media effects. The process of industralization accelerated the development of mass media. Mass media continue to develop. At the same time, society modified itself as well. In the late 19th century to the early 20th century, society was changing from a traditional social system ‘in which people

The Negative Effects of Mass Media and Exposure to America’s Youth

1098 words - 4 pages , and attitudes of our children and adolescence. Companies spend billions of dollars per year alone marketing substance abuse, sex, and violence thT is captruing the attention of Americas young. Our world is surrounded with unlimited advertisements through mass media aimed at America’s youth with documented proof pertaining to the noticeable impact of advertisements and the effects on the health, behavior and attitudes targeted at children and

The Real-World Effects of Virtual Violence: Perspectives on Video Games and Mass Media

1634 words - 7 pages granted to researching it. As this research is being published, media outlets are starting to pay more attention to the alarming matter at hand. While some research has found no appreciable effects on aggression levels, most experts agree that there is a definite effect if the proper conditions are in place. “Violent media increase aggression by teaching observers how to aggress, by priming aggressive cognitions, by increasing arousal, and by

This paper discusses the effects of the mass media and public opinion on voter choice

2745 words - 11 pages public opinion than what was once thought. "Scholarly research and thinking about media effects in the past fifty years or so have changed from a view of rather minimal influences to a more recent view of fairly powerful, but not unlimited, media effects." (Weaver 1996, 35) I would tend to believe that Weaver has underestimated the true power of the media. I believe the Media is the most influential influence in terms of voter choice and public

Analysis: Effects Mass Media has on Body Image

1947 words - 8 pages not compare themselves with others to prevent these terrible things from happening. (Perugini, 2013) In conclusion, mass media is found everywhere and is almost impossible to avoid. It promotes these unrealistic, unhealthy, and unsafe body images of what everyone should look like. Make sure you know the effects of what could happen and know that everyone is different and beautiful in their own way. Keep yourself healthy and try not to be

Mass Media Overrules Peers in Body Image Effects

1505 words - 7 pages included both the effects of mass media and peers is really effective in deciding which one has the greater impact between the two. It also allows the researcher to understand both results better because it was the same test that was issued to the same group of people. Not to mention peers can have a great effect on teenagers because they will feel the need to look like and be like their friends if they find their friends prettier or skinnier then

Explain the Frankfurt School's effects model and asses its usefulness as a means of determining the social impact of mass media

1572 words - 6 pages Mass Culture (2001, Routledge)-Arato, Andrew, and Gebhardt, Eike The Essential Frankfurt School Reader (1982, Continuum)-Branston, Gill, and Stafford, Roy The Media Student's Book, Fourth Edition (1996, Routledge)-Gauntlett, David 'Ten Things Wrong with the 'Effects Model'' in Approaches to Audiences, a Reader (1998, Arnold Publishing)-Kellner, Douglas Media Culture (1995, Routledge)-Sparks, Glenn G. Media Effects Research, a Basic Overview (2006, Thomas Wadsworth Press)

Mass Media and Social Media

1759 words - 8 pages Mass Media and Social Media, Changes the World. Mass media and social media are technology all around us. They are ways of a mass communication that reach a limitless amount of people. Media has changed the way the world thinks. Mass media refers to TV, magazines, newspapers, pictures and Radio. Social media refers to any kind of internet logging like Facebook, Twitter, LinkedIn and Google, amongst others. Mass and social media surround us and

Greed and Mass Media

1490 words - 6 pages In today’s society, more people use mass media sources such as Facebook, Twitter, (Internet users—21%) and major news corporations like Fox, CBS, and NBC, etc. (Television viewers—55%) for their information on politics and government (Saad). People have this information twenty-four hours a day, right at their fingertips. While these are quick and seemingly easy sources, they are not always the best choices because media companies are not always

Mass Media and Eating

753 words - 4 pages Mass Media and Eating Disorders Team Ethnix: Myisha McCoy, Dai Tran, Logan Flaherty, Andrea Martin, Luke Beach, Tyler Makovicka, Sontara Barr-Poole Effects of mass media Mass Media acts as an extreme influential factor in the lives of all people within the American society. From the body’s physical appearance to the food intake, the role of mass media has a lasting impact on the American culture. Media is used to relay messages while also

mass media and language

657 words - 3 pages Mass Media & LanguageEvery human knows at least one language, spoken or signed. Language enabling speakers to communicate with each other to express ideas, emotions and all the other things that need expressing which is essentially responses to stimuli. So that, each society's communication is very much connected to the every aspect of daily life.In that way, media makes use of language as a potent medium to communicate its audience. Each

Similar Essays

Mass Media And The Effects On America

823 words - 4 pages What is the first thing most Americans do when they wake up in the morning, when they get out of their car, or when they are done with work? They check their cell phones. Currently communication and media have a strong hold over our everyday lives, we search for answers in the media, looking to form opinions and learn about what in the world is affecting us personally (

Mass Media And Its Effects On Todays Society

833 words - 3 pages pavement. Various media ranging from adverts such as these, to so-called movie ‘classics’ like “The Godfather” are negative influences on today’s society. Millions every day are forced to sit through programs that portray actors doing things which most would find unethical and wrong. So what’s the difference between watching someone acting out a murder or sex scene on television, and witnessing the real thing firsthand? Why is it that, if we

The Effects Of Mass Media On Youths

1758 words - 7 pages The Effects of Mass Media on YouthsThe concept of adolescence was presented near the end of the nineteenth century and characteristics were attributed to male youths where the adolescents were depicted as "passive and vulnerable". This label, or stereotype, has greatly changed. Nowadays, young boys face varying forms of stereotypes that lead to judgments that were unimaginable in the past century. The mass media has greatly influenced these

The Effects Of Mass Media On Youths

1758 words - 7 pages The Effects of Mass Media on YouthsThe concept of adolescence was presented near the end of the nineteenth century and characteristics were attributed to male youths where the adolescents were depicted as "passive and vulnerable". This label, or stereotype, has greatly changed. Nowadays, young boys face varying forms of stereotypes that lead to judgments that were unimaginable in the past century. The mass media has greatly influenced these