Humans adapted to everyday situations. If they are in unfamiliar environment, our mind will switch to a survival mode. Corporations had the same instinct; it’s their job to make a profit and keep the customer coming back. When I read the paper, certain levels of Maslow Theory of Needs were associated with the way nestle conduct their business practice in selecting natural ingredients, quality of taste and satisfying their customer’s desires.
When it came to selecting the ingredients for their product, Nestle went to the farmers directly. This helped to cut the cost down and gave the company the best choices. Basically Nestle moved into the agribusiness section of farming. The company created SAIN (Sustainable Agriculture Initiative Nestle) this is a business improvement approach that seeks to find and elimate causes of ineffective decfted in business processes by focusing on outputs that are of critical to manufacturing and consumers in the upstream supply chain. “The performance of production is enhanced, customer satisfaction is improved and the bottom line is impacted through cost saving and profit making” (
Basically Nestle cut the middle man and bought their products directly from the farmers.. This save the company millions of dollars and gave the farmer’s esteem (Level four on the “Hierarchy of needs”) to continue growing and cultivating their products. As a result, Nestle got the fresh ingredients and provided the farmers with new information on how to grow the perfect croups.
Consumers mentioned that taste, brand reputation and health consideration had important effects on their willingness to buy their product. If the customer is very happy with the product, word of mouth spread; the company will see an increase of revenue.
For example, when the economy took a downfall a few years ago, Burger King’s profits and sales few sharply; it lost most of their core customers who have been hardest hit during the recession. The chain decided to changed their quality in taste and raise...