This website uses cookies to ensure you have the best experience. Learn more

Merchandising In Sports Marketing. Essay

2172 words - 9 pages

Merchandising is defined as all the activities having to do with the right merchandise at the right price at the right quantities at the right time in the right place with the proper controls. Marketing is the commercial functions involved in transferring goods from producer to consumer. By combining the aspects of merchandising and marketing into a sports spectrum, sports merchandising is the way professional sports teams and organizations market and deliver their products to the consumer. The vast majority of the marketing effort for sports team is accomplished through the playing of the teams' games. Professional sports are able to create an incredible amount of exposure during their games because their uniforms, team colors, and logos are on display for the course of the game to both those in attendance, and the people watching the game on television. Teams use different tactics and marketing maneuvers to increase interest and sales in their apparel. We will focus on the merchandising efforts of the National Football league (NFL), the leader in professional sports organizations in merchandising. We will look at the overall merchandising effort as well as how the league markets itself through various different avenues.When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the National Football League (NFL). Football is king in the industry for many reasons, none larger than the vast popularity and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is the fact that forty-three percent of all women consider themselves to football fans. When looking at the definition for merchandising, we can evaluate the NFL using the 5 "right" of merchandising. In looking at the 5 "rights," we begin with the right merchandise, or knowing what is the right merchandise for our customer. Teams in the NFL are able to run the spectrum of products carrying their respective logos on them, from Dallas Cowboys mouse pads to a Donavon McNabb Philadelphia Eagles jersey. Basically everything you can think of is sold with an NFL logo on it. This shows the incredible power of the NFL and its teams as brand names. Within the right merchandise there is certain products that can be labeled as staple goods and fashion goods. Staple goods are products that are consistent sellers, year after year. When talking about staple goods, the most obvious choice would be that of NFL team jerseys. In 2001, their were four million NFL jerseys purchased, which shows that this item is by far the greatest selling product offered by the NFL and its licensed sellers. Other examples of staple goods are hats, jackets, tee shirts, and footballs. These goods are very good sellers year after year, especially at NFL football stadiums on game days. The next "right" to look at is the right price, which is basically the final determinant in the purchase...

Find Another Essay On Merchandising in sports marketing.

Marketing Program Development Essay

605 words - 3 pages The National Hockey League (NHL) is one of the most popular sports in the United States. The professional sports industry is based on profit, competition, and growth. This industry which includes, baseball, football, basketball and hockey has the ability to generate approximately $8 billion in revenues annually. This revenue is generated from, ticket profits, media revenues, licensing fees for names and logos, merchandising revenues

Entity Business Plan Essay

1409 words - 6 pages background noise. We combine menu selection, atmosphere, and service to create "The Best" sports bar & grill. Our goal is the best value in a sports dining entertainment experience.Goods and Services providedRetail merchandising, John's Sports Bar & Grill will include an integrated retail store offering premium quality merchandise displaying our logo. In addition, sports memorabilia will be sold. Quality food, John's Sports Bar & Grill

Sporting Evolution

1444 words - 6 pages financial value. "The two most valuable sports franchises today are the National Football League's Dallas Cowboys ($274.3M) and English Premier League's (futbol) Manchester United (262.1M)" (www.sportsvueinc.com). These franchises have done the best job in generating brand awareness outside their local area and extending brand equity through licensing and merchandising. For example, Manchester United have fan clubs in Angola and Indonesia, huge

Sports Marketing Synthesis

1369 words - 5 pages The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer

Sales and Sponsorship for the Golden State Warriors

1201 words - 5 pages -sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue. The Golden State Warriors are planning on

Impact of Social Media on College Sports

3708 words - 15 pages communication and marketing efforts in all areas of the economy, including college sports. Since other industries have embraced its value for communication and marketing strategies, so have college sports realized the benefits (Wallace, Wilson & Miloch, 2011). It has provided new ways for athletic departments to engage with its stakeholders in conjunction with traditional media. This research investigates college athletics usage of social media as

post tweets and sportsmobiles

1363 words - 6 pages marketing. The biggest tool for companies to use to gain interest is the internet, which is a place for individuals that have common interest to communicate. In relation to sports marketing, sports blogs and forums are places where sports fans gather to express personal opinions. These two outlets give the sports fans a voice, and are perfect areas to market sports products. The topics in these blogs and forums vary, but the one constant is the

Retail Merchandising

2373 words - 9 pages display advantage points. It links in with the overall development of a company’s corporate image and strategies, and fits with the organisation’s objectives to enhance and promote image. The primary goal of retail merchandising is to influence the potential customers to purchase a particular merchandise product at a particular retail store. The techniques are used to focus customers’ minds on what is available and

The Ford Mustang

1211 words - 5 pages . Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b. 10245 AMERICAN AIRLINES -- GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors

Merchandising and the live sector; the importance of trade mark law and passing off

1023 words - 5 pages strength of live music is that one cannot download or stream a genuine experience. But is difficult to gather people’s attention, therefore the live performance has to be exceptional. The positive side is that artists are really there to perform instead of marketing themselves over the internet, so it should be one of their strengths. The sale of merchandising is the: “use of your name & reputation to sell goods”. Selling merchandising is part of

B2B and B3C Marketing

739 words - 3 pages A successful business knows that marketing is everything. Whether the business is a traditional brick and mortar, a Business to Consumer (B2C), or a Business to Business (B2B) e-commerce site a company’s ability to effectively market its products or services can mean the difference between success and failure. This paper will compare and contrast the types of marketing strategies of B2B and B2C’s as examined in this class.Business to

Similar Essays

A Career In Sports Marketing Essay

1074 words - 4 pages A Career in Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and

Strategies In The Sports Marketing Industry

1320 words - 6 pages prime example of sports marketing. On the other hand, Joe Gillespie, the CEO of Zoove, discusses the impact technology has on sports marketing. He notes how fans can order food, shop for merchandise and check bathroom lines all from the comfort of their seat with their mobile device. Steve Parker supports Gillespie’s technology approach in saying that everyone has access to television whether in the home or out in public. Anyone watching on tv

Fashion Design And Fashion Merchandising College Degrees

664 words - 3 pages be essential to your career. (Dejanae, 2014). Fashion merchandisers work on the retail aspect of the fashion industry. Merchandisers are responsible for keeping up with trends for the coming season, styling and marketing and retail. Merchandisers are required to know there target market, how to run a business and how to please a customer. In order to be successful in a fashion merchandising career taking classes such as history of fashion

International Sport Globalization Essay

852 words - 4 pages corporations, we can say that these started a range of all kinds of global policy for the international markets. Policies that came to light through a global strategy. Global strategy, is a concept that summarizes all the capabilities (whether technological, productive, commercial, financial, etc.) with whom organizations engage with in a deep competitive marketing. It is the strategic alliances of organizations to strengthen its economic power