Merck Essay

4630 words - 19 pages

Merck & Company Inc.
MERCK & COMPANY INCKady DoyleRudy HsiehEunkyung JunJoey PetrellaMastura ZainiTable of Contents 2Overview of Merck & Co Inc. 3Case Abstract 4History 5Timeline of Important Milestones 5Vision Statement 7Mission Statement 7Opportunities 9Threats 9External Factor Evaluation (EFE) Matrix 9CPM 11Internal Audit 12Strengths 13Weaknesses 13Financial Ratio Analysis 13Company and Industry Performance 14Internal Factor Evaluation (IFE) Matrix 17SWOT Matrix 18SPACE Matrix 21Grand Strategy Matrix 24The Internal-External (IE) Matrix 26Balanced Score Card (Figure 1) 28Balanced Scorecard 28Benchmarking 28Outsourcing 29QSPM 31Recommendations 33EPS / EBIT Analysis 36Epilogue 37Overview of Merck & Co Inc.Case AbstractMerck and Company Inc. was incorporated in New Jersey and trades on the New York Stock Exchange (NYSE: MRK). It is a research-driven pharmaceutical company that discovers, develops, manufactures and markets a broad range of products used to improve consumer and animal health, generating sales of $27.4 billion with an operating profit of $2.4 billion as December 31, 2009.Headquartered in Whitehouse Station, N.J., Merck provides its products through wholesale, retail drug and food chain, and mass merchandiser outlets in the United States and worldwide. In addition, the company has production facilities for its human health products at locations in the United States, Puerto Rico, as well as plants in Australia, Canada, Japan, Singapore, South Africa and other countries in Western Europe, Central and South America, and Asia.The company operates in three segments: the pharmaceutical, animal health and consumer healthcare segments. The Pharmaceutical segment provides human health pharmaceutical products, such as therapeutic and preventive agents for the treatment of human disorders in various areas across the body. The Animal Health segment offers antibiotics, anti-inflammatory products, vaccines, products for the treatment of fertility disorders, and parasiticides for cattle, swine, horses, poultry, dogs, cats, salmons, and fishes. The Consumer Health Care segment provides over-the-counter products, including antihistamines, products for constipation, cold/flu medicines, nasal decongestant sprays, and laxative tablets among others. Among Merck's major brands are Singulair, Fosamax, Zocor, Gardasil and Varivax.In its drug manufacturer industry, Merck's major competitors are Johnson & Johnson, Pfizer, Novartis, GlaxoSmithKline as well as other smaller companies. In terms of market capitalization, Johnson & Johnson leads the industry at $162.9 billion, while Merck ranks 4th at $106.7 billionBased on analysis of Merck's dividend growth rate the stock is priced above its valuation. However, due to concerns about Merck's drug pipeline, revenue growth, and generic competition already being reflected in its current stock price, the stock is rated a hold. Further, Merck's low P/E and attractive yield relative to the...

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