Twitter started from a group effort back in March 2006 (Carlson, 2011). The real history of how Twitter was created is by an individual named Noah Glass. He is an entrepreneur and started the Odeo, which is a product where a person can call a phone number and it would turn to a MP3 message. There were speculations if Evan Williams was the creator of Twitter, but the actually creator is Noah Glass. Evan Williams was a former Google employee who was an investor of Odeo and heavily involved with the program and eventually move the startups program to his old apartment. Later on, moving toward the inventions of Twitter, there were other people like Web designer Jack Dorsey; Engineer Blaine Cook; and German contract developer Florian Weber.
By July 2005, there was a situation where Apple announced iTunes and it include the podcasting platform, such as the Odeo program (Carlson, 2011). When Apple came with this invention it killed the Odeo product in the business. So Odeo future was not in podcasting and then they came up with ideas to start twitter. The system would send a text to one number and it would broadcasted out to all friends as Twttr. They all agreed that Noah predominantly came up with the project to be started and Blaine Cook called Noah the “spiritual leader” behind Twitter (Carlson, 2011).
Circumstances for Merger (TweetDeck)
Twitter has merged three different companies into their corporation thus far. There are circumstances that are involved in merging these companies and reasons for doing so. The three companies twitter acquired are Vine, Bluefin Labs and Spindle Labs. According to (Said, 2013), Twitter most significant purchase was paying 40 million dollars to buy TweetDeck. TweetDeck helps keeps the user’s feed organized, automatically update profiles of other several networking sites; and the user is able to run the background while doing other things. There are just some of the advantages of TweetDeck.
Merged with Vine
Twitter took Vine under its wing and the advantage of this merged is the capability of Vine video embedded. According to (Gorman, 2013), Twitter’s card implementation, the video appears as a link in the tweet and users need only click the “View Media” link underneath for the tweet to expand and show the embedded vid (para.1). Once the video is played, the clip loops until the user tell it to stop.
Merged with Bluefin Labs
Twitter merged with Bluefin labs due to the fact it gets to the specific moments on television. Examples like advertisements and actual shows that are on television. According to (Issac, 2013), Twitter spend close to 90 million dollars for Bluefin Labs. Bluefin Labs can run an affinity analysis, which allows the company to figure out preexisting affinities between TV program audiences and brands. The twitter user can tweet in a specific moment based on the person’s tweeting history. The Bluefin Labs will enable Twitter to marry data to ad sales and the brands are able...