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Metso Paper Marketing Plan

7166 words - 29 pages

ContentsList of abbreviations IIIExecutive Summary IV1. Introduction..................................................................................... p.11.1 Company profile........................................................................................ p.11.2 Company history in brief........................................................................... p.21.3 Metso Paper structure................................................................................ p.21.3.1 Paper Business Line................................................................................ p.31.3.2 Board Business Line............................................................................... p.31.3.3 Tissue Business Line.............................................................................. p.41.3.4 Fibre Business Line................................................................................ p.42. Situational analysis.............................................................................. p.52.1 Paper machines - Market summary........................................................... p.52.1.1 Market Needs................................................................................... p.62.1.2 Market Trends.................................................................................. p.62.1.3 Market Growth.............................................................................p.72.2 Porters Five Forces.................................................................. p.82.3 SWOT analysis ............................................................................. p.92.3.1 Strengths................................................................................................. p.92.3.2 Weakness................................................................................................ p.92.3.3 Opportunities.......................................................................................... p.92.3.4 Threats.....................................................................................................p.102.4 Competition ........................ ............................................... p.112.4.1 Saimatec................................................................................................. p.112.4.2 Voith Paper............................................................................................ p.122.4.3 Metso's own competition position ................................................... p.132.4.4 Financial figures in 2004....................................................................... p.132.5 Product offered...................................................................... p.142.6 Production............................................................................. p.162.7 Keys to success ...................................................................... p.183. B2B - Marketing strategy.................................................................. p.203.1...

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