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Mgt499 Module 5 Case Essay

1733 words - 7 pages

STRATEGIC MANAGEMENT: STRATEGIC CHOICES AND IMPLEMENTATIONTrident UniversityMrs. Carmen M. Pérez-De La MattaModule 5 - CaseMGT499 - Strategic ManagementProfessor: Dr. Alan PreizerOctober 1, 2014Case AssignmentStrategic Choices at Harley-Davidson Motor CompanyTo complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor and the executives of H-D Corporation by answering the following questions:What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?To what extent has Harley-Davidson's strategy (or combination of strategies) changed over the years, or been constant?How does Harley-Davidson's strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?How does Harley-Davidson's strategy (or combination of strategies) "fit" with the internal resources and competencies of the firm?Based on your analysis and findings, what would you recommend to the executives of Harley-Davidson Motorcycle Corporation?Note: Reports/assignments will not be accepted without proper citations and references. Use the sources from the background material together with the sources you find on your own.This paper should include: An introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.IntroductionHarley-Davidson has been a major U.S. motorcycle manufacturer and the leading seller of heavyweight models not only in the American market but it also operates globally, with sales mostly in North America, Europe, Asia/Pacific and Latin America. For Harley-Davidson has been crucial to create business strategies in assuring the company succeeds in a diverse competitive targeted consumer market place. This paper will discuss strategic decision making process that has made this company competitive and successful in the past, present and how it will affect its future. This paper will also include in the discussion internal resources, competencies in the motorcycle industry environment, and recommendations to Harley-Davidson executives.What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization?This section includes the importance of understanding the strategic position of Harley-Davidson, Inc. in an effort to develop strategic options for the company. At the strategic business level, explorations of the relationships between resources, competition, and profitability include the analysis of competitive imitation, the appropriability of returns to innovations, the role of imperfect information in creating profitability differences between competing firms, and the means by which the process of resources...

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