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Michael Jordan Fanatics! Essay

1091 words - 4 pages

There are posters, sports equipment, shoes, jerseys, hats, books, clothes, backpacks, and even a restaurant. Though all these seem different, they share one thing in common: Michael Jordan. People say that Michael Jordan was the greatest basketball player of all time which intern made him a legend, an icon. Everywhere we look there are ads and products marked with the Jordan "jumpman" logo. With all of the Jordan hype, we've created Jordan fanatics. More and more items with this logo appear every day. A legend never dies, and either will this Jordan addiction. Michael Jordan is no longer a person; he is a product, a brand, an icon. Thought I am a victim of the Jordan addiction I recognize how ridiculous society is by putting so much hype into this brand, with the help of ads, making us obsessed. I also acknowledge how nonsensical it is that we spend so much money on these products just because it's marked with the Jordan logo.Jordan is an icon. People who don't watch basketball know his name and recognize the logo. Michael Jordan holds the records for the highest scoring average in a game. After his retirement, his popularity boomed making him an NBA legend and now an icon. An icon is an ideal product or something that is popular and internationally known. Everyone knows his name, it unavoidable. The Jordan "jumpman" logo appears everywhere now, and where ever that logo is there's money involved. Jordan makes millions of dollars a year off of his products. He slaps his logo on anything and it's sold. Two black sweat bands, both made by Nike, sit next to each other in the sports store, one is $5 the other $10. Why does one cost double the amount of the other? That is because one of the sweatbands has a little man jumping into the air with a basketball in his hand. That's the "jumpman" logo for all Michael Jordan products. I would buy the Jordan sweatband. Society has taught us that whatever is Michael Jordan is better and wherever we see that jumpman logo we should buy that item. It is ridiculous to spend double the amount for basically the same item, but society has brainwashed us that it's the right thing to do.Branding has caused a crazy obsession. There is a huge demand for Michael Jordan's shoes. People everywhere want to be seen in the shoes with the Jordan logo. Jordan has released over 100 pairs of shoes. These shoes usually go for about $100 to $150 but can sell for as high as $2000. Though these shoes are very expensive, they are one of the most popular and sold shoes in the United States. There is a ridiculous demand for these shoes. When I think of the obsession that this Jordan craze has cause I think of my boyfriend John. John has a lot of pairs of Jordan's. In the life of this fanatic he goes online to look at these shoes, choose the pairs that he likes, and see their release dates. When Michael Jordan puts put a certain show he will put a very limited amount out there at an expensive price. This causes a mania between Jordan fans...

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