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Micheal Dell Essay

651 words - 3 pages

In the often tangled world of politics image is everything. It is image and perception that often carries political candidates to their offices and positions. While in office it is essential for them to maintain those images for the sake of retaining their following and constituents. In the case of Rep. Gary Condit it appears that during the Chandra Levy scandal he has done everything wrong to keep his image intact. The scandal brutally attacked Rep. Gary Condits public image and his PR team did not do much to help him. Their analysis of the situation and methods of handling the scandal only made the situation worse for the congressman.As PR counsel to the congressman I would a have steered him in a different direction and overall approach. My approach would have encompassed the simple 4-step PR process of Research, Objectives, Programming, and Evaluation. With these steps we would be able to simplify a complicated process. Hopefully with the simplification the congressman would appear more trustworthy, compliant, and eager to sacrifice for the greater good of locating Chandra Levy.In this case research is key, and rather easy, because in this country we need not look further back than a few years to find a similar scandal. It was our beloved Ex-President Bill Clinton who was under a barrage of scrutiny and litigation because of a torrid affair with an intern. Before we can tackle the congressman's issues we must take a page out of the Clinton scandal. We must research how the former president handled the accusations while making notes of what worked for him and what didn't. We must also look at other missing person cases to see how they were handled. And at all cost try to avoid the media frenzy that surrounds high profile cases.In the process we must then set up objectives as PR counsel to Gary Condit. First...

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