This website uses cookies to ensure you have the best experience. Learn more

Micro Brewing A Moving Business Essay

955 words - 4 pages

Though its had its shares of market ups and down micro-brewing is a stable to american beer business.

Micro-brewing took off in the early 90’s with brew pubs. People where looking for a more original taste. Micro beers took form of a affordable luxury. Furthermore people wanted to disconnect with the rapid consumerism from the 80’s with wall-mart’s and Mc Donald's showing up everywhere. People where also starting to connect with their local towns and history trying to distinguish their home town from another. Micro-breweries and brew pubs mostly local owned and operated. Likewise, they often tend to use local ingredients for the brews. Furthermore many micro-brews are marketed towards that local audience by often featuring blue collar work themes such as: steamboats, lumber mills or railroads. This is more then passive qualities, like a big brewer such as Anheuser Busch for example. These are conscious efforts. In addition, many local micro breweries sponsor local sports teams or historical events (Schnel, Steven).

Micro-brewing tends to focus on the craft and have a diverse taste. In fact, many have gone so far as to use many non-traditional ingredients such as tea’s and exotic fruits. Many even create recipes based on historical findings. Author Bilger states in an article about how dog fish head makes it’s beer that, they would go so far as to hire a archeological chemist to run an analysis a Phrygian rulers barrels to discover they made a form of beer and the brewer try to recreate it. Later while recreated the brew Bilger writes:
The mixture contained cardamom, coriander, ginger, allspice, rampe leaves, lemongrass, curry powder, and black tea, custom blended for Calagione in India. It would be added at the last moment, he said, so that its volatile flavors wouldn't boil off. The idea was to amplify the already spicy flavors of the juniper berries and the Hefeweizen yeast - to turn the sahti into Sahtea.

These radical idea’s and techniques lead to some micro-breweries becoming quite large in the mid 90’s. Fueled by big spending and gains in the dot com bubble many saw the trend in beer and cashed in. With a 50% growth from 1994-95, similarly by 1996 37% of beer drinkers had tried a micro-brew (Robison, John). Many companies such as sam adam where having IPO’s, where stocks are publicly available to trade. Sam adams opened on the first day at 18 dollars for a share and by the end of the first day it was up to 25 dollars. Red Hook also opened at 18 and was up to 27 and for a couple years didn't trade below 24. Many jumped on fueled by a gold rush. What’s more in 1994 64 new breweries opened, and by the 2nd quarter of 1995 59 had already opened (Gunn, Eileen).

By 1998 many companies have closed and the survivors where hit hard. Sam Adams brewing went from trading 20 dollars in 95 to only trading 9 in 98...

Find Another Essay On Micro Brewing a Moving Business

Popular San Diego Breweries to Try and Visit

670 words - 3 pages Brewing in San Diego has been a huge business. Known as the ‘Craft Beer Capital of America’, there are plenty of amazing San Diego breweries that it seems like a new brew pub is opening every week. If you are planning a beer trip in San Diego, it can be overwhelming to choose which place to start. A Bit of History San Diego is home to America’s reigning top breweries of the year. San Diego brewing has began since the 1940s, when they started

An Analysis of the Brewpub Industry

3695 words - 15 pages The Brewpub: An IntroductionThe brewpub is considered a segment of the craft-brewing industry. It is an industry in which many entrepreneurial opportunities exist. A brewpub is a restaurant-brewery that sells the majority of its beer on site. The beer is brewed primarily for sale in the restaurant and bar (Association of Brewers.) Most brewpubs are independently owned and are classified as small businesses. (This section will need more once

Beer Brewing Process

1608 words - 7 pages Beer is processed by steeping, boiling, and fermenting malt and hops to make or prepare by mixing, steeping, soaking, or boiling a solid in water. This process has been used by prehistoric nomads even before they learned how to make bread (Raley). In prehistoric times, beer was so valued that it was sometimes used as a form of compensation for workers (Raley). The 1850’s brought the modern era of brewing in the United States with Anheuser-Busch

Can Micro Loans Help Reduce Poverty in Developing Countries?

1329 words - 6 pages the micro financing can be observed when number of people is employed and generating income, thus stimulating the local economies. This made a huge impact on both the household and the community by improving the relative standard of living of the society. The micro loans are not the only used for stating a new business or extending the existing business, they can also be used as savings. The borrowers can store or save extra money until sometime

Miller Beer Ads

1795 words - 7 pages business in 1855. Since then, Miller Brewing has grown from a small local brewer to the second largest brewery in the U.S., with seven major breweries located across America. You might recognize their television commercial ads of football referees flagging people with made up penalties like “unbeermanlike” conduct for drinking a Budweiser rather then a Miller Light. Their sales pitch of course is the infamous slogan “great taste, less filling, and

Micro-Organizational Behavior

2548 words - 10 pages discuss and look at the effects of micro-organizational behavior within a corporation. The effect associated with micro-organizational behavior as it applies to the military is that of minimal effects. What are the strategic implications of organizational behavior for your selected industry or business? The organizationMICRO-ORGANIZATIONAL BEHAVIORthat was chosen to do an analysis of micro-organizational behavior will be that of the military and

Beer

1821 words - 7 pages the Jews carried on the art of brewing and often introduced it to many other cultures. The classical Greeks and Romans learned the art of brewing from the Egyptians. The word beer comes from the Latin "bibere" meaning simply "to drink." The Latin word for beer is "cerevisia," a composite of "Ceres," the goddess of agriculture, and "vis," Latin for "strength."    &nbsp

Tracking C3 vs. C4 Grains in Beer

2130 words - 9 pages from malted barley are used is unknown for most beers because beer producers are not required to list ingredients. While many breweries claim to use only the four primary ingredients in the production of beer, others frequently use sugars from sources other than barley, and validating brewery claims can be difficult. The amount of adjuncts used in brewing a particular beer might be of interest to those in the brewing and beer business. In addition

Why Dieses-Causing Bacteria are Resistant to Antibiotics and what can the Medical Profession do About This

976 words - 4 pages What is resistance? Resistance is the ability to not be affected or damaged by a certain thing. It is known for the bacterial resistance to antibiotics in the medical fields. What are bacteria? Bacteria are singled cell micro-organisms. Many of them are not harmful, some are beneficial to us but there are also dieses-causing bacteria. They are found all over the human body, inside and out. They are not found in the blood and the spinal fluid

The Undisputed Champions: A Critique on Modern Light Beer

1059 words - 5 pages Beer can punch your pallet harder than Muhammad Ali or dance delicately down your throat like a ballerina. Yet, over 85% of the American beer market consists of relatively identical products. America’s preference for generic bland-tasting beer was established not from skilled business practices or resourceful marketing; instead, it was the result of social trends and historical events, such as Prohibition and the Temperance Movement. Within

The New Belgium Brewery

1537 words - 7 pages of hops. A couple years after his journey through Europe, Jeff started New Belgium Brewing in Fort Collins, Colorado. He wanted to create an outstanding craft beer to start off his business. Jeff also wanted the chance to enhance people’s lives while surpassing the consumers’ expectations and taste buds. Not only did he think of well-crafted beer but he thought about how to properly run a company with his own twist. He thought of ways to be less

Similar Essays

Stoichiometry Essay

3321 words - 13 pages feasibility of the business proposal in the case study below and prepare a multi-modal presentation to present your research and conclusions.Case StudyProposal to introduce a new European style bock beer to the product port-folio of the Burleigh Brewing Company (http://burleighbrewing.com.au)Steve Schmidt is a qualified master brewer. He went to school on the Gold Coast and studied German and Business Management in year 12.After finishing high school

Brewing Industry External Analysis Cmu Mgt490 Essay

842 words - 4 pages condition is unattractive. The investment to acquire raw materials, offices/warehouses, and equipment, to establish your company is a huge barrier in of itself. But I think the biggest advocate for making this industry unattractive is the market share already taken by the largest major brewers. It would be very difficult for a new business venture to overcome. Works Cited Holodny, E. (2015, September 16). A Budweiser-Miller Brewing Company Would be a

Under What Circumstances Is Micro Financing Successful?

1191 words - 5 pages Background: Granting small loans to poor people in order to help them start their own business and fight poverty became extremely popular among the modern world. Started as a project, micro-financing became world’s greatest fighting tool against the poverty, and is described as the foundation of financial support to poverty-stricken individuals or groups without any access to regular banking. The beginning of modern micro-finance is assigned

It's Miller Time Essay

2310 words - 9 pages Brewing campus. This environment allowed individuals to mingle outside of the normal departmental barriers, in a situation that encouraged relaxed and direct communication. Everything was modified to take the company from the business of selling beer, to the business of having fun. Adami, as the leader, lived these ideas. Be it chugging contests with emcee’s, or ripping competitors’ signs down in public, a free spirited sense of humor