Microsoft Case Analysis

1261 words - 5 pages

Since the time when computers began to become an everyday item, we have seen a leader emerge. Microsoft Corporation has over the ages proved through technological advances and new innovations that it is a leader among computers and new upcoming technologies. Microsoft offers a variety of products some of which include operating systems for laptops and desktops, cell phones and gaming consoles. They also offer services that help us with everyday questions and tasks such as Microsoft Office, which most people use in their daily life to write reports, make presentations and keep track of accounts. They have a search engine called Bing, which is a rival to Google and an instant messaging device, Windows Live. Microsoft with its vast categories of services and products has a market value of 215.44 billion dollars falling behind Apple inc. who has a staggering 306.23 billion dollars which leads the market. Market capitalization is the total dollar market value of all of a company's outstanding shares. Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of one share. The investment community uses this figure to determining a company's size, as opposed to sales or total asset figures. The annual revenue for Microsoft in 2010 reached a record of $62.5 billion, an increase of 7 percent compared with the previous fiscal year. The number of employees employed at Microsoft as of 2010 was 89,000. Google who is a well know competitor has 24,400 employees and Apple who employs 49,400 employees.
Microsoft has a very detailed vision their vision states that Microsoft is“To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace, and is passionate about technology and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive behaviors are valued.” Microsoft is saying that they are all about unifying the world; they understand that different cultures will have different opinions and needs. They need to take those people and combine them with their corporation to make it the best they can be. They need and want people who love technology and value it in their everyday life.
The mission of Microsoft is very simple and forward, “To help people and businesses throughout the world realize their full potential.” Microsoft has been doing this by optimizing their operating systems every year by incorporation new devices such as open client pop ups that stay on the desk top to show up to date stock markets, flash news, or topics that are important to the company or one’s self. They have also started to incorporate their phones with unique abilities to connect people and business at all time through apps and new devices.
Microsoft uses three key values when it comes to their corporation. The first is representation, Microsoft focuses on building their employee pipeline, while...

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