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Microsoft's Competitve Environment Essay

942 words - 4 pages

Running Head: MICROSOFT COMPETITIVE ENVIRONMENT 1MICROSOFT COMPETITIVE ENVIRONMENT 5Microsoft Competitive EnvironmentMicrosoft operates in the software industry that has become the most competitive and innovative in the world today. It has created innovative software over the years that have made it easy for end users to use their computers. It has also made notable advances in internet and computer hardware that have brought a remarkable technological revolution. However, stiff competition has risen in the market. Microsoft has continued to fight its competitors by maintaining creation of innovative products and services to maximize technological innovation and consumer welfare.According to Microsoft's CEO Satya Nadella, the main competitors currently are Google, Apple, Oracle, VMware, Linux, and Mozilla. Linux and Mozilla are open source software, but have gained customer attention in the recent past. Each of the above poses a different form of competition to Microsoft (Rcpmag.com, 2011).GoogleGoogle has gained the ability to gain and retain remarkable market share. Moreover, it is the greatest source of competition for Microsoft because of its capacity to invade multiple markets. It has its line of electronics such as Nexus. Phone companies such as Samsung, LG, and HTC to name just a few, manufacture phones and tablets that run on Google's Android Software. Microsoft launched counter-software dubbed Windows Mobile in a bid to maintain its market share in production of phones. However, the approval rate of android is higher than Windows Mobile (Miller, 2014).Source: Business Wire, 2013Google signature online advertising and web search tool has dominated the internet over Microsoft's Bing to a point of threatening Microsoft's to withdraw. Moreover, Google also threatened Microsoft emailing platform when Gmail went public. Gmail has defeated Yahoo and Hotmail to become the third largest webmail service. Microsoft seems to have taken a cue to compete a notch higher when it launched Office Web Apps in response to Google Apps.Chrome came in to get a controlling share of web browser by competing with Internet explorer, but it is a cloud storage platform where Google has commanded a large market share. Microsoft Azure is pushing for customer at the same rate with Good App Engine (Inc.com, 2014).AppleApple has gone an overhaul to compete with software companies such as Microsoft. It has capitalized on electronic consumers in the recent past. Apple focuses on hand-held devices that run on an exclusively proprietary software. It has become a leader in mobile computing through IPhones, but Microsoft has done nothing to counter the competition in mobile computing. Windows mobile market share continues to lag behind Apple's iOS. The efforts to deliver outstanding software through Windows Phone 7 sensation have not rendered worthwhile results for Microsoft (Hartung, 2013).Microsoft has tried to launch tablet line for the last ten years where Apple has...

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