Midterm Exam Part Ii Essay

748 words - 3 pages

Martin and Nakayama discuss four potential barriers to intercultural communication, both attitudinal and behavioral. The four that are discussed are ethnocentrism, stereotyping, prejudice and discrimination. The authors believe that attitudinal behaviors such as stereotyping and prejudice can be the gateway leading to larger behavioral communication barriers such as prejudice. With each barrier having its own unique challenges and strategies to help combat.
“Ethnocentrism is the belief that one’s own cultural group – usually equated with nationality – is superior to all other cultural groups.” (Martin & Nakayama, 2011, p. 54) Along with this idea individuals that believe this place a ...view middle of the document...

Unfortunately there was very little research to help support this idea and was stem from wide spread belief that was not based on fact. Stereotypes are difficult to combat because many times they are present in the unconscious mind and this requires consistent work from within. Educating people is another good way to combat this barrier, facts are many times easier to except and can be used to replace unproven beliefs.
“Prejudice is a negative attitude toward a cultural group based off little or no experience.” (Martin & Nakayama, 2011, p. 57) Our country has seen at its worse and has seen the effects of this communication barrier, especially in regards to color and/or race. This is an obvious form of prejudice but there are less known forms such as tokenism, which is mentioned in the text, Experiencing Intercultural Communication. (p. 60) This is a type of prejudice in which a person goes the extra male to mask that they are indeed prejudice. The technological world is helping to combat prejudice because often times we can communicate with people from all walks of life without knowing what they actually look like, allowing people to be truly color blind.
Discrimination is one of the more dangerous communication barriers discussed and it is considered to be “overt actions to exclude, avoid, or distance oneself from other groups”. Martin & Nakayama, 2011, p. 60) The text describes...

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