This website uses cookies to ensure you have the best experience. Learn more

Mission And Vision Essay

962 words - 4 pages

The mission and vision statements are critical to all organizations civilian as well as military. These two statements address the ideas and thoughts of the leadership, it tells employees and customers what to expect from the organization. This paper will cover the criteria necessary to develop a good mission and vision statement. The criteria listed in this document are not all inclusive, there are many other opinions and idea to available to pick, and this is my view of what is critical.
Mission Statement Criteria
 Be realistic
 Fits the environment
 Define the customers
 Inspire employees
 Easily understood
The mission statement should be realistic, because too often organizations build mission that they cannot accomplish and it kills the morale of the employees. When employee morale is low, it often affects productivity that in turn affects profitability. Realistic mission statements will motivate employees to give a hundred percent every day. “Organizations start out with a big mission that was going to revolutionize the game. Then reality sets in and they find out the mission cannot be accomplish” (Welch & Welch, 2008).
Ensure the mission statement fits the environment. If the mission statement does not consider the environment it is trying to market to, it will surely fail. In order to strive in any market you have to know the environment and the SWOT analysis will help organization to identify the environment and the area they need to focus on to be effective.
Identifying the customer is critical in the development of a mission statement. Customers are more likely to consider an organization that is concerned about them than one that does not consider them. The mission statement is one way to show customers that they are a valuable to the organization. When it comes to stakeholders, customers are a major contributor to organizations and some would argue that investors are more valuable. “An organization should define the particular needs of those customers groups it wishes to satisfy. Then produce product or service that satisfies a need or a want of the customers” (Olsen, 2010).
Employees want to feel like they are a part of the team. In other words, the mission statement should inspire employees and they should look at the organization’s mission statement and get excited about their job. Happy employees tend to be more productive and when employees are happy it has a positive effect on profitability. “Employees need to feel that their work is significant and that it contributes to people’s lives and it starts with the organization’s mission statement” (Olsen, 2010).
The final criteria and probably the most important is make the mission statement easily understood. If the mission statement is too complicate to read then people are not going to read it or understand the content. The enter level employee should be able to read and understood what the organization’s mission statement is conveying without...

Find Another Essay On Mission and Vision

strategy management mission and vision - brunel - assignment

434 words - 2 pages It about Mission statement: David (1989) noted that mission statement is an enduring statement of purpose that distinguishes one organization from other similar enterprises, a mission statement is a declaration of an organization's ‘reason for being” Vision statement: expresses the intended characteristics and circumstances of the enterprise that the direction should pursue when designing the mission. According to Collins & Porras (1996) a

Vision, Mission, Values, And Swott Analysis

1550 words - 6 pages Balance Scorecard and Analysis PAGE \* Arabic 1 Running Head-VISION, MISSION, VALUES, AND SWOTT ANALYSISLittle Fun Size Candy Shop ScorecardJaime EnriquezBUS 475December 20, 2010Lesley KingThe mission of Little Fun Size Candy Shop is to be the best local candy store in all of Silver Spring, MD, creating the best fun size candy bags and to provide a fun, safe, memorable experience for customers. LFSC has developed the strategic objectives of

Vision, Mission, and Strategy at Starbucks

1483 words - 6 pages conscience” (Schultz, p. 107). Many believe his deep sense of empathy stems from his early childhood where his father was ill and could not hold a job. This is reflected today in his treatment of his employees. All employees who work a minimum of 240 hours per quarter receive benefits such as health, dental, vision, and stock options. The Starbucks leadership takes its mission and vision towards customers seriously. They believe though that it begins

The Vision and Mission Statements of Kingdom Financial Holdings Limited

960 words - 4 pages above.CONCLUSION:Although some elements of the vision and mission statements of this company were criticized, these statements are short, easy to understand and can easily be memorized by the company's stakeholders.REFERENCE1. Thompson Jr Arthur and Strickland 111A.J, Strategic management concepts and cases page 5 - 17.2. Kingdom Financial Holdings Ltd, Annual reports.3. Wankel Charles and Stoner James, Management pages 111 - 132.4. Enterprise Leadership Magazine, volume 2 number 2 2004.5. 2004 Lecture notes - Mr Mutowo

Analysis of the Mission and Vision Statements of JPMorgan Chase

2465 words - 10 pages Introduction This paper will analyze the mission and vision statements of JPMorgan Chase & Co against the performance of the organization. An evaluation of how well the company lives out its mission and vision statement will be provided. The organization’s strategic goals link to the company’s mission and vision will be assessed. An analysis of the company’s financial performance to determine the link between the company’s strategic goals

Mission and Vision Statements For Odessa Home Health, Inc

612 words - 3 pages their families. Services are provided in multiple locations, such as patient residences, skilled nursing facilities, assistant living facilities, and more. Care is based on knowledge, experience and continuing education. Odessa Home Health Company has the potential to improve health outcomes of consumers in the community. Success requires leadership, clear goals, and a strong connection between performance, knowledge and experience. Vision To Set

Early Childhood Education: Vision, Mission, and Philosophy Statement

1268 words - 5 pages children in a way that is developmentally appropriate and personal. The vision of this early childhood learning program is to form successful partnerships with families and the community, promote positive child development, and to foster students’ confidence, creativity, critical thinking, multicultural awareness, and passion for learning. Our mission is to recognize the unique gifts of each student, excite students about the world around

Integrated Business Topics. Create a business you would like to open. First overview mission, vision statement and general information of business. University of phoenix paper Mgt/475

626 words - 3 pages DirectionWhen a company joins together to express its vision, beliefs, goals, values and mission in words it will give direction to everyone in the company. The Wizards Attic vision is that it will provide a comfortable, peaceful, relaxing atmosphere where people will feel at home. Their mission is to provide a warm and relaxed environment where everyone, regardless of gender, race or religion is welcome, The Wizards Attic values are to place integrity

Mission: Directors Vision

965 words - 4 pages The director's vision of the movie centralized around redemption, forgiveness and honor. Mendoza, a slave trader, kills his brother in a fit of rage, and only Fr. Gabriel's guidance prevents his suicide. Gabriel brings Mendoza to work at his mission with the natives, and Mendoza finds peace and asks to become a priest.The church, under pressure, gives up the land to the Portuguese that will allow slaver traders in again. Mendoza feels committed

The First Step in Strategic Management Process - Vision & Mission

2002 words - 8 pages objectives, there mustbe a vision and mission. According to David, a vision statement directs the association toward future goal or achievement in the long term and provides the foundation for developing a mission statement. An organization's mission is referred to its reasons for existence, and reflects the organization's basic purpose as a supplier of goods and/or services (David, 2009, p.83). It guidescurrent, critical and strategic decision

Balanced Score

1034 words - 4 pages Balanced Score Introduction In this paper I will discuss and explains the critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis. Vision Our vision is to build a well run and respected company that creates a nationwide fashion while providing handbags and accessories with cartoon characters and scriptures from the bible. Vision defines where the organization

Similar Essays

Vision And Mission Essay

1504 words - 6 pages Vision and Mission Vision and mission statements play a vital role in the strategic planning of an organization. Aguinis (2013) states defining an organization’s current and future identity are a key component of the strategic planning process. Strategic planning creates a blueprint to chart an organization’s goals and to aid in the division of resources to properly achieve the established goals (Aguinis, 2013). Properly communicating the

Mission,Vision And Values Essay

1018 words - 4 pages , efficient and effective service at all times."Values, visions and missions are merely three consistent components of defining and describing an organization's existence. Instead of the use of charts, numbers and graphs, statements and words express who and what the organization is. Together, the core values, vision and mission tell a story about the organization, and human beings react naturally to good stories, taking hold of their meaning and

Centura Health Mission And Vision Essay

729 words - 3 pages Centura Health Mission and Vision Centura Health is a hospital system located in Colorado and Kansas. They have created a mission and vision statement that focuses on the communities that they serve. Their current mission Statement is “We extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities.” (Centura, 2014). Their current vision statement is “Centura Health will

Does Vision And Mission Emerge Essay

3126 words - 13 pages Does vision and mission emerge from the particular culture of a firm or is it dictated by strategy?      The culture of a firm and the formation of strategy are two very important aspects of an organisation. The world contains many different people all with different values, ideas and beliefs. These differences create a diverse range of cultures within organisations, some having bigger influences than others