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Mission,Vision And Values Essay

1018 words - 4 pages

TradeStation Securities, Inc., provides a platform to the active trader and certain institutional trader markets. The TradeStation platform offers an electronic trading platform that offers state-of-the-art "direct market access" (DMA) or "direct-access" order execution and enables clients to design, test, optimize, monitor and automate their own and automate their own custom Equities, Options, Futures and Forex trading strategies (TradeStation.com). TradeStation Securities, Inc. is a licensed securities broker-dealer and a registered futures commission merchant, and also a member of the American Stock Exchange, Boston Options Exchange, Chicago Board Options Exchange, Chicago Stock Exchange, International Securities Exchange, NYSE ARCA and Philadelphia Stock Exchange. The company's technology subsidiary, TradeStation Technologies, Inc., develops and offers strategy trading software tools and subscription services. Its London-based subsidiary, TradeStation Europe Limited, an FSA-authorized brokerage firm, introduces UK and other European accounts to TradeStation Securities (TradeStation.com).Since its release in 1991, TradeStation® has been recognized as a unique and valuable "trading assistant." It has received numerous stellar reviews and awards, and has accounted for more than $100 million in software sales since its initial release. In 1996, through a licensing agreement with Telerate, Inc., TradeStation was offered as a premium service to Telerate institutional customers worldwide, and resided on thousands of institutional terminals in the United States, Europe and Asia.Now, the company has launched what it believes to be an unparalleled trading platform for the institutional, professional and serious, active trader. In February 2000, the company launched Internet-based, real-time charts, quotes and news powered by award-winning analytics tools and a unique server farm technology. In July 2001, the company launched, through TradeStation Securities, the TradeStation direct-access online brokerage - a complete intelligent direct-access trading platform we believe will revolutionize online trading for institutional, professional and serious individual traders (TradeStation.com).Although technology has changed a lot of the world and how trading is conducted one thing has remained constant: TradeStation Securities, Inc., is the preferred online trading platform that professionals and non-professionals continue to use for their trading platform preference. In March of 2008, Barron's Magazine named TradeStation Securities, Inc. as the Best Online Broker giving the company 4.5 out of 5 stars.A mission statement defines the organization's purpose and primary objectives. It is used to describe the company's measure of success. The main audience of the mission statement is the organization's leadership team and its' stockholders. The mission statement of an organization identifies the company's key measures of success. The mission statement at...

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