If a hotel has been getting positive feedback from its customers, this shows that it's doing its job right and it's on the right track
If a hotel has been getting positive feedback from its customers, this shows that it's doing its job right and it's on the right track. But hotels most not only make sure that there getting positive feedback but there getting there customers to come back or else it would be pointless just to get positive feedback but none of the customers are coming back. So hotels do this they monitor and evaluate how they have been doing, if they have been getting bad feed backs, if they have the would then look into it and try and sort the problem.
Level of sales
Hotels most make sure that there best products and facilities are rising there profit/income. There's other ways hotels could make sure that there increasing sell they could offer there customers loyalty schemes or offer there customers reward. Identifying the potential for increasing sales will again normally be the task of marketing staff. Most hotels analyses there services to see what there customers expect from them, this helps them to know what there customers want. If there services have been good then there profit should start increasing.
Hotels have to make sure that there customers come back, most hotels have different methods to make sure there customers come back hotel offer there customers loyalty cards, sometime they would offer discount.
If a hotel has only just been built and its up and running there expectations of having new customer is very high, this is usually dealt with marketing staff of the hotel the are the one's who advertise and promote the hotel.
Level of complaints and compliments
If a customer complains about certain things, the hotel would look into this to identify the problem but if they get more complains about the same then they would...