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Monsanto Essay

1922 words - 8 pages

MONSANTOMonsanto fue fundado en el 1901 por John Francis Queeny y tenía una meta de producir alimentos e industrias farmacéuticas. Después de producir productos como la sacarina, cafeína y vainilla, Monsanto entra al negocio farmacéutico siendo la primera compañía en producir Aspirina. Luego su hijo Edgar Queeny tomó las riendas de la compañía siendo presidente de Monsanto y éste anuncia su visión de expansión a nuevos negocios. Entre estos negocios menciona tomar adquisiciones para expandir sus productos. Monsanto creó una nueva división enfocada exclusivamente en la agricultura produciendo así el herbicida Lasso y luego introdujo el "Roundup". Luego comenzó un nuevo presidente que fue Richard Mahoney, que vendió una porción de productos químicos a DuPont. Con el dinero que obtuvieron de esta venta lo utilizaron para hacer R&D y crear nuevas tecnologías como el "Nutrasweet" y el aspartame. Un punto importante de la compañía Monsanto fue declarar la biotecnología como su estrategia enfocada en la investigación. Luego de modificar plantas genéticamente, reestructurar la compañía y de crear nuevos productos y medicinas, la compañía entra con sus competencias claves y le añadió mas valor a la compañía. Otra estrategia de la compañía fue anunciar una nueva tecnología que se basara en las "ciencias de la vida". Luego se separan las partes químicas hacia una compañía llamada Solutia, (siendo un ejemplo de "spin off") y esto sirvió para aumentar la rentabilidad enfocándose en ventajas competitivas porque Monsanto es una de las pocas compañías que tienen la habilidad de modificar genéticamente las plantas.MONSANTOMonsanto es una compañía farmacéutica que se fusionó junto con Pharmacia y Upjohn para así crear Pharmacia Corporation. Es parte de las 3 compañías farmacéuticas más grandes del mundo. Su presidente lo fue el Sr. Hendrik Verfaillie donde se encontró con diferentes retos. Monsanto adquirió muchas compañías expandiendo sus diversos negocios. Verfaillie enfatizo la compañía en las 'ciencias de la vida' que combinan la ciencia y la tecnología para encontrar soluciones a las necesidades del crecimiento global, donde se expanden a diferentes mercados buscando innovaciones en la biotecnología. Uno de sus productos más exitosos en la compañía lo fue el "Roundup" que es un tipo de herbicida que trabaja en conjunto con semillas genéticas. Este producto trajo buenas producciones en la cosecha y contó con un 17% en el total de ventas anuales.Monsanto es una industria líder en la...

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