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Monster Beverage Corp. Essay

1292 words - 6 pages

Monster Beverage Corp.

The Monster Beverage Corporation distributes, markets, develops and sells; sodas, energy drinks, and various juices. The Monster Beverage Corporation competes with many companies such as; PepsiCo, Red Bull Gmbh, The Dr. Pepper Snapple Group, Kraft Foods, etc. The Monster Beverage Corporation was founded in the 1930s as Hansen’s Natural and was later renamed as Monster Beverage Corporation in 2012. Hansen’s Natural was based in California and is still based there as the Monster Beverage Corporation. The most popular beverage that they make is Monster Energy, which came out in 2002.
When Monster Beverage Corporation was still Hansen’s Natural, they started out as a four man group. The owner Hubert Hansen and his three sons made the beverages and sold them to local retailers and film studios in California. In the 1970s, a stream of new sodas and juices were created and released by Hubert Hansen’s grandson, Tim Hansen. The juices and sodas Tim had created were put under the Hansen’s Naturals label. In 1988, the company had filed for bankruptcy. A company called the California CoPacker’s Corporation saw this opportunity and bought the company. The California CoPacker’s Corporation renamed the company Hansen’s Naturals. Hansen’s Naturals was based in Azusa, California in 1993. The company then moved their base to Anaheim, California and in 1998 they moved to Corona, California. In 1992 the current CEO, Rodney Sacks, took over control of Hansen’s natural sodas. In 2002, Hansen’s Natural came out with its new energy drink, Monster. With unanimous consent from the shareholders, Hansen’s Natural became Monster Beverage Corporation on January 5 of 2012.
The Monster Beverage Corporation seems to have gone through many troublesome times and many hardships but they have somehow been able to rise above all of this and stay in their respective business.

As stated before, the Monster Beverage Corporation competes with many other companies. Three of these competitors are; the Dr. Pepper Snapple Group, PepsiCo, and the Starbucks Corporation. These businesses are all competitors but out of all of these, which is doing the best? According to the Monster Beverage Corporation’s page on Reuters (Monster Beverage Corp (MNST.O)." N.p., n.d. Web), PepsiCo is second, the Starbucks Corporation is fourth, the Monster Beverage Corporation is fifth, and lastly, the Dr. Pepper Snapple Group is sixth. These rankings come from how much their stock is worth and how well they are doing currently (on the last page is the evidence as to why these rankings are this way). The Monster Beverage Corporation being in fifth surprises me since their main product is Monster energy which seems to be doing very well against some of the other energy drinks like Nos and Venom. The fact that the Monster Beverage Corporation is fifth is believable since they are going up against PepsiCo. PepsiCo manufactures a countless amount of beverages that all do very well on the...

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