Motor Cycle Rental Marketing Essay

3763 words - 15 pages

Faculty of Management and ComputingMaldives National University1. AcknowledgementWe would like to express our deepest gratitude to the following people who have helped us to reach the goal of finishing this report and undertake a successful research.To Ms. Nuzha Nizam: for her detailed explanations which has supported us a lot during the whole assignmentTo Mr. Idham Fahumy: for his support and guidance; not to mention the help that he has provided in the duration of the researchTo Mr. Ibrahim sir: for teaching and aiding us in using SPSS (software which is so easy to accumulate the data that the research provides).To all our college mates and friends who have helped us through piloting the questionnaire in order to get the most from respondents.To all the respondents who has provided with their selfless cooperation during the field work.To our parents in providing help at any way that they could; financially and emotionally.Above all, to the Almighty Allah, who has provided us guidance and protection during the stage of this report.2.Executive SummaryRent-A-Moto as the name states, it's a business that helps in renting motor cycles (as a start) for the public of K.Atoll members who has difficulty in obtaining motor cycles in a short period of time. The company involves 6 partners which shares all the profits and losses equally. However, as forecasted for the near future, this business would make a new trend within the Maldives whereas the business and the Maldivian economy grow with it.The main objective of Rent-A-Moto has been to provide a convenient service as cheaply as possible as it is a new business (hence automatically increases the awareness of the company) by targeting 2 areas, they are people migrating to K.Atoll for short period of days and for the local youth (couples) of Male' people.Different methods of strategy is included such as pricing, sales, promotion to entice more customers to the business, whereas for pricing it has been decided to use market penetration, providing reserve opportunity for sales strategy and promotion strategy revolves around internet.3. Company3.1 SummaryRent-A-Moto is a company that provides a unique featured service that is totally new to the face of Maldives whereas; is a partnership company held by 6 major people. The main aim of introducing this business is to provide motor cycles to the people in need with upholding the trust of the customers by providing high quality service.3.2 ObjectivesThere are mainly 2 objectives that are to be achieved by the company, as any private company, the first and foremost being maximizing the profit. Secondly is providing with a quality and reliable service at a reasonable price rate that is applicable to the people of Maldives.3.3 VisionThe vision of the company is to provide a full-fledge service that is able to cover the whole Maldives with different varieties of transportation without any difficulty.MissionProviding a high quality service at a reasonable price to...

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