Motor Vehicle Essay

2342 words - 10 pages

Industry and Society Aim To investigate the effects of the technological impact on the motor industry.Introduction Over the past twenties Years technological development in the motor industry has been rapid. With the introduction of semiconductor technology, vehicles have become more sophisticated and complex, indications are that this trend will continue to gather pace. But what effect will this have on the retail and repair sector of the industry in which we work? There are many benefits to the customer who wishes to purchases vehicles equipped with high technology, such as: (a) Reduced servicing frequency (b) Improved reliability (c) Reduced maintenance costs (d) More choice (e) More ...view middle of the document...

For this assignment I am going to give you examples for marketing and servicing procedures etc. from Halfords, as I work for this company.A fairly crucial part of any business is letting people know of you and your offers, the best way to do this is by advertising. Advertising can be done in a number of ways such as radio, television and newspapers or magazines amongst others. Halfords have chosen newspapers and magazines as their main choice of advertising, they have had several adverts in local and national papers, especially over the Christmas period advertising for cycles car parts and the garage servicing. In the adverts for garage servicing they list offers, which they are doing over the Christmas period such as "˜winter safety checks', by using the words "˜winter' and "˜safety' that is appealing to the customer who wants to make sure that their car is safe and road worthy through the winter period. Halfords also offer a range of offers and checks all the year round such as free checks like free brake checks, special offers such as by one get one free, this usually applies to tyres and they offer special discounts for certain customers who have a membership with The AA such as ½ price mot's or ½ price mot's with major services. These offers aren't as widely advertised as the cycles and car parts, but I think it's the choice of words used in the advertisements like "˜free' and "˜Â½ price' that catch a customer's eye and there is always word of mouth as well from the customers to other potential customers.In the store department of the company, the shop comes across a problem called "˜product obsolescence', this is when a product has stopped being made for some reason, which is up to the manufacturer, another word for this is discontinued. If the shop has any of this stock left it is in their best interests to try and sell it as soon as possible, they can do this by reducing the price of the product or using what it called link selling, for example, if the product that has been made obsolete is an oil filter wrench, if a customer comes in to the shop looking to buy an oil filter the sales assistant can try and link sell an oil filter wrench, as they might need the wrench to remove the old filter. In theory this is a very good idea, but once put into practise it is very difficult to try and make the customer buy something they didn't come in for in the first place.As Halfords is quite a big organisation development of products is very important, there are various ways this can be done: Development of Halfords brand product "" Halfords produce quite of lot of the stock they sell, the make everything from oil filters to spanners, foot pumps to headlight bulbs, so its getting more difficult to come up with new ideas, but recently Halfords have started selling cabin filters for cars, this is a fairly new idea because before hand the only other place to by a cabin filter...

Find Another Essay On Motor Vehicle

EFFECT OF GLOBAL SOURCING ON PROFITABILITY OF SMALL AND MEDIUM MOTOR VEHICLE FIRMS IN KENYA: A SURVEY OF NAIROBI COUNTY

731 words - 3 pages Fluctuation of Currency exchange rates Rao. (2008) , exchange rate risk in the automobile industry, small currency exchange rate fluctuations have negatively effect on the stock returns of firms. Using quantitative research method, the research investigated the effect of currency exchange rate movements on stock returns of European based motor vehicle companies with market interests in USA concluded that the short movement in exchange rates

Search After Arrest: Arizona vs. Gant

629 words - 3 pages exception, is limited to areas within the arrestee's "immediate control." In applying this exception to the motor vehicle context, the Court in New York v. Belton held that the area of immediate control is limited to the "passenger compartment of a vehicle and any containers therein as a contemporaneous incident of an arrest of the vehicle's recent occupant." In Gant, the Supreme Court clarified that Belton tells us what area of the motor

Death by Texting: Why You Should Not Text and Drive

627 words - 3 pages Death by Texting Motor vehicle collisions stand as one of the leading causes of death in North America. Teens and young adults who have recently gotten their license usually account for about one fatality every 10 minutes. Researchers from the New England Journal of Medicine have done a study on the occurrence of car crashes and the average statistics for crashes during the year shows that about one person in 50 will become involved in a motor

Situational Vehicle Accident

1102 words - 4 pages "Motor vehicles accidents account for more deaths than all natural disasters combined" (The Disaster Center's Motor Vehicle Accident Death and Injury data Index). There are several contributing factors to vehicle accidents. Most of which are the incorrect decision made by the driver. The following information that will be provided within this paper shall enlighten the average driver of situations that could possibly save lives or prevent

Hybrid Cars

1159 words - 5 pages hybrids. Only 12% of survey respondents knew this (Personal Survey 2012). The parallel hybrid system involves an internal combustion engine and an electric motor that assists the engine to provide torque and power for the vehicle to move using a power splitter, a set of gears (Nice & Layton 2000). Since the electric motor used is small, these hybrids cannot be solely powered by the motor. In series-parallel hybrids, there is an internal

The Cadillac Motor Car

942 words - 4 pages The best model of motor vehicle is the Cadillac because it is characterized by advanced technological model enhancing the motor vehicle’s efficiency. This advanced technology makes the Cadillac a classic model of motor vehicle. The anti-locking brakes of this vehicle enable the wheels to co-ordinate well in order to give the vehicle stability. There is also a sensor that is installed at each wheel of the Cadillac. The work of this sensor is to

Air Bag Safety For The Prevention Of Injury And Death

928 words - 4 pages According to statistics, motor vehicle accidents are the number one leading cause of unintentional injury-related deaths, making up close to 45% and more than quadrupling all other causes. Although these statistics can be overwhelming knowing that driving a motor vehicle on a daily basis comes with a lot of risk, an individuals chance of injury can be lowered by following basic rules of safety. The American Trauma Society believes that the

Air bag safety for the prevention of injury and d

934 words - 4 pages According to statistics, motor vehicle accidents are the number one leading cause of unintentional injury-related deaths, making up close to 45% and more than quadrupling all other causes. Although these statistics can be overwhelming knowing that driving a motor vehicle on a daily basis comes with a lot of risk, an individuals chance of injury can be lowered by following basic rules of safety. The American Trauma Society believes that the

Used Motor Homes: Private Sellers VS. Dealerships

1938 words - 8 pages problems. Insuring your motor home is not something you should do as an after thought. It is something that you should do research on and look closely at so that you not only do you get the coverage you need but also so that you can get the coverage at a fair price. Motor home insurance can become costly as you not only have to insure the motor home and the occupants like you would with a vehicle but you also have to insure the property that you have

Hybrid Vehicles

1585 words - 7 pages The hybrid vehicle; the future of the automotive industry. People say it is the industry going green, the saving of the environment. Mostly because the hybrid pollutes much less than the normal all gasoline and diesel engines. People can get very sick from all the carbon dioxide from the exhaust gases that come from the car. But when you put together both the electric motor and the gasoline motor then you have less pollution. Pollution can

The History and Benefits of Electric Cars

1527 words - 6 pages version of the electric vehicle in 1891. His vehicle required 24 storage battery cells, took 10 hours to charge, and could run for 13 hours. It could carry up to 12 people and had a 4-horsepower motor. His car could reach speeds up to 14 miles per hour. Morrison, however, never mass-produced his vehicle. The first commercially produced electric vehicle was the Electrobat. It was manufactured by Philadelphia-based Morris and Salom Company. In 1896

Similar Essays

Ethanol As A Motor Vehicle Fuel

1254 words - 5 pages Ethanol as a Motor Vehicle Fuel Human society has been utilizing the limited inventory of fossil fuel for approximately 100 years. Due to its limited stock and availability a continuous search for alternative sources of fuel has proposed several alternatives to consider. Some of the alternative method includes rechargeable battery, fuel cell, alcohol based fuel, etc. There are two major types of alcohol that has been used as fuel. These are

Risk Factors For Motor Vehicle Accidents

2454 words - 10 pages A motor vehicle accident (MVA) is any crash occurring on a road between one or more motor vehicles, including cars, motorbikes, scooters, trucks, buses, or pedestrians on public roads (Australian Institute of Health and Welfare, 1998). Motor vehicle accidents are a major health issue in Australia, being one of the leading causes of fatality and injury (Donovan, Fielder, Ouschan, & Ewing, 2011). While the number of accidents has significantly

The Impact Of Taylorism And Fordism On The Us Motor Vehicle Industry

2160 words - 9 pages Scientific Management Intro : This paper takes a look at the ways in which the ideas of Fordism and Taylorism helped the success of the U.S motor vehicle industry. The motor vehicle industry has changed the fundamental ideas on the process of manufacturing and probably more expressively on how humans work together to create value. In my essay we will take a look at Frederick Taylors principles of scientific management and his contribution

Cell Phone Usage While Operating A Motor Vehicle Should Be Outlawed Nationwide

964 words - 4 pages person to look away from the road to cause an accident. So-called distracted driving crashes claimed 5,474 lives and led to 448,000 injuries across the country last year, according to the National Highway Traffic Safety Administration [NHTSA]. (Mayerowitz, Scott, and Lisa Stark. par. 4)Yet people continue to talk, text and browse the internet while operating a motor vehicle. You can drive down the road at any time of the day and see someone driving