Motorola Inc In Europe Essay

2236 words - 9 pages

Introduction
Motorola Inc. has been a market leader in its industry for decades. Its major strengths are its research, technology and product reliability. Due to various factors in the current market situation, it has been witnessing a constant drop in its market share. Motorola is finding it hard to compete with its rivals like Nokia, Lucent, Erickson, Nortel, Samsung, Apple, and LG. A number of factors have contributed to its downfall. These factors range from an old fashioned management style, to the use of out dated technology. We will take all the issues in detail in the course of this paper.
Research Question
* What are the factors that led to the falling market share of Motorola Inc.?
* What are the parameters/factors that will influence the growth of Motorola Inc. in future?
Aim
The main aim of this research is to deduce the factors responsible for the decreasing market share of Motorola Company in European market.
Objective
The objective of this research paper is to evaluate the viability of strategies followed by Motorola to recover its falling market share. In this paper, we shall evaluate the various market strategies for Motorola based on the following market conditions:
* Industry of Operation and Portfolio Analysis
* SWOT Analysis
* Overall Market Analysis
* Market Mix
* Promotion
Expected Outcome
Through the literature review, a conceptual framework of marketing strategy will be established. It will then be used as a research tool to find out how well Motorola is doing and what can it do to improve performance in European market.
Methodology
This research will use the classical model of marketing mix to investigate the shortcomings of Motorola Inc. to achieve the purpose of study. In order to gather information for the research, the primary information will be collected from the consumers by way of questionnaires and interviews. The format of the questions would be MCQs (Multiple Choice Questions) and Likert Sale questions. The information will be collected using secondary data by way of internet, books and journals.
Theoretical Framework
Motorola’s Offerings
Motorola’s Offerings

Portfolio Analysis
Portfolio Analysis
SWOT Analysis
SWOT Analysis
Market Analysis
Market Analysis
Market Mix
Market Mix

4 Ps = Product, Price, Place, Promotion

Pr
4 Ps = Product, Price, Place, Promotion

Pr

Literature Review
Portfolio Analysis
Motorola is a global leader in providing integrated communications and electronic solutions. It has its presence across various industries. It produces:
* Two way radio systems
* Internet access products
* High quality speed and data delivery for broadband network
* Low cost semi-conductors
* Systems for industries like:
* Aerospace
* Telecommunications
* Computing
* Energy system marketing
* Consumer Electronics
SWOT Analysis
SWOT (Strengths, Opportunities, Weaknesses and Threats) analysis helps the firm in identifying effective strategies. It helps coming up with...

Find Another Essay On Motorola Inc in Europe

Market Research Essay

2865 words - 11 pages et al., 1999). Dates back to the mid 1980s, Motorola’s presence operates the largest owned subsidiary in China and had moved their country from a centrally planned economy to a market economy. The Motorola has invested in China for a decade and is so far the largest foreign investor in China. Therefore, guanxi has an impact on Motorola to be an established company in China compared to their competitors, Siemens and Nokia. The limitation on this

Brand Product management for Mobile Phones

6977 words - 28 pages advertising and marketing initiatives, including its continued partnership with international events such as the Olympic Games, FIFA Youth Championship, Dubai Desert Classic and Samsung Running FestivalSamsung is the world's No. 3 mobile-phone maker behind Nokia and Motorola Inc.,1.3 NokiaIn Singapore, mobile phones are one of the most broadly owned consumer electronics products. As seen in the Cellular-News report dated 29 September 2005 (http

Comparison of 5 Companies : Cisco, Motorola, Nokia, Qualcomm, Harris

4185 words - 17 pages Corporate GovernanceWe have chosen the telecommunications equipment sector on which to make our analysis. More specifically for the purposes of this case we will examine the following five companies: Cisco Systems Inc, Harris Corp, Motorola, Nokia and Qualcomm Inc.We will begin by presenting some information on each company's CEOName of companyQualcommCiscoHarrisNokiaMotorolaName of CEOIrwin JacobsJohn T ChambersHoward L. LanceJorma OllilaEdward

Motorola

832 words - 3 pages the quarter, on par with the 23% increase in Europe, Nokia's stronghold. Not too shabby.Is Nokia's product portfolio as flashy as Motorola's? Nope. But then again, when you're the handset industry's biggest, most efficient and -- by far -- most profitable company, maybe you shouldn't be on the bleeding edge of design. Leave the Razrs, Slvrs and the Pebls to Motorola. Because you know what comes with cutting-edge innovation and fashion-forward

Motorola Marketing Strategy Analysis of Motorola with Introduction, Situation Analysis, SWOT Analysis, Problem Analysis with entering Bottom of Pyramid market

2174 words - 9 pages shifting into middle class societies.References:Buckman R. Cellphone Game Rings In New Niche: Ultracheap; Chip, Gadget Firms Stand To Gain From an Initiative Set for Developing Nations Wall Street Journal. (Eastern Edition). New York, N.Y.:Aug 18, 2005. p. B.4 Accessed thorugh UTS Journal search April 5 2008.Golden, J. Nike Inc Written Analysis accessed 1999. accessed from www.jasongolden.com accessed April 6 2008Hunt, B. Motorola in cheap mobile

Strategic Plan Analysis

1000 words - 4 pages total organizational reconstruction. Yet the success of a company is based on the customer satisfaction and the key was in the hands of Total Quality Management (TQM) strategy. Motorola, IBM, Xerox and other companies were in their pursuit of total customer satisfaction and became pioneers of the TQM style.Creech (1994) has defined four steps of TQM process:Include quality mindset and quality orientation in every activity, process and product

Managing in a Cross-cultural Environment

4092 words - 16 pages employees may feel he or she were setup for failure.Motorola"Motorola Inc. is a global leader in providing integrated communications and embedded electronic solutions" (Celestica, 2009, para. 4). The company is outsourcing work to other countries to consolidate manufacturing, and improve their financial performance and supply chain. Celestica Inc. has accepted offer from Motorola Inc. Celestica is headquartered in Dublin, Ireland and "provides a broad

Company Background & Product Analysis

1534 words - 7 pages cell phone brand Nokia earns top spot for Europe and Africa again this year with 19 % of the regional vote among 1,290 respondents. With 40% of the worldwide cell phone market, Nokia's "closest" competition in this field is Motorola with 14% of the market followed by Samsung with 11 %, the value of Nokia brand is over 35 $Mil.FIGURE 2 the value of branding1 COCA-COLA 68.92 MICROSOFT 65.13 IBM 52.84 GE 42.45 NOKIA 35.06 INTEL 34.77 DISNEY 32.68

International Relations Theory Book Review on The Bottom Billion by Paul Collier And The United States Of Europe by T.R. Reid

1292 words - 5 pages interventions, international standard-setting, and trade policy--that to date have been used for other purposes. The agencies that control these instruments have neither knowledge of nor interest in the problems of the bottom billion. “The United States Of Europe By T.R. ReidIt is simple to scoff at the accessories of the European Union. Its flag of 12 gold stars on blue is insipid. Its nationwide festival Europe Day, honor the Schuman assertion

International Market Entry For The Mobile Telecommunications Market In The Russian Federation

4194 words - 17 pages top five cellphone manufacturers including Nokia Corp, Samsung Electronics Co, LGElectronics Co, Sony Ericson, and Motorola Inc. The main findings suggest that the cellphonemarket growth opportunity in Russia is not what it used to be since it has reached a saturation pointof over 100 percent, and that many analysts cast skepticism about the potential of newtechnologies, like 3G networks, to effectively maintain sales growth in a foreseeable

Google Corporate Analysis

2046 words - 8 pages , 2014). The script of Google is written in Java. This search engine actually determines the importance of other websites. The websites are individual which are accumulated on Google search engine to provide a result. Keyword based density provides good insight to Google research work. Google Inc was there in world in 1998, the name of Sun Co founder is Andy Bechtolsheim. Larry Page who is the actual inventor of Google stayed chairperson of Google

Similar Essays

Motorola And Nokia Financial Analysis

903 words - 4 pages Manufacturing Corporation was renamed Motorola, Inc. in 1947. The company currently holds the largest market share among handset manufacturers in the United States and China, but lags with only six percent of the market in Europe (Rose, 2003). In addition to mobile phone handsets, Motorola also manufactures a wide range of licensed and unlicensed band wireless radios for use with data, law enforcement and emergency services communication.Nokia, named

Strategic Analysis On Motorola Inc

8490 words - 34 pages Verizon, AT&T, Sprint, many of these companies use a cellular device created by Motorola. However, the company does much more than just producing cell phones. One area that Motorola is trying to focus its current strategic actions in the area of Semiconductors.History/Financial PortfolioMotorola Inc. started with the founding of the company by Paul V.Galvin (figure 1). Paul and his brother Joseph E .Galvin purchased a battery eliminator

Motorola Swot Analysis

4133 words - 17 pages , faster and synchronized products for the person, work team, home and automobile. Motorola, Inc., the market share leader in communications semiconductors, leverages years of experience as the number one supplier of RF infrastructure devices in its newest offering, the MRF9100. This device is the first high power RF transistor in the industry to offer input matching via die integration, which provides additional space for the output matching at

The Manager's Role In Building An Innovative Organization

817 words - 3 pages strategy. Motorola holds the largest market share among manufacturers in the United States and China, but lags with only six percent of the market in Europe (Rose, 2003). However, the cellular market environment is changing in the United States. With a shift by major carriers to GSM, Motorola must ensure that any new product releases reflect this new environment, but still address consumer needs in Europe, China and Asia. To meet aggressive growth