Motorola Swot Analysis

4133 words - 17 pages

ORGANIZATIONAL STRENGTHS OUTSTANDING REPUTATION - Motorola has developed strengths through brand recognition and quality engineering. Motorola's manufacturing process, TQM initiatives and learning culture enables the company to offer a price-premium over competing brands. The company has a high reputation for establishing relationships with customers and suppliers of components. These relationships have enabled Motorola to achieve Total Customer Satisfaction.PARTICIPATION IN STRATEGIC ALLIANCES ? As a result of its philosophy and commitment, Motorola has been able to easily enter into joint ventures with other strong companies. Motorola believes that it must invest as a partner in each new enterprise effort and seek opportunities to influence, as well as support entrepreneurial success. This commitment and philosophy enables Motorola to successfully acquire partnerships. Many other companies want to do business with Motorola because they know they will gain financially. Moreover, equity is jointly held by the entrepreneurs and Motorola. This strength gives Motorola a competitive advantage because it can join forces with competition and minimize the potential threat of competitors.LONGEVITY - Motorola has been in business for approximately 73 years. Paul Gavin established the corporation in 1928 under the name of Galvin Manufacturing Corporation. In 1947 the name was changed to Motorola Incorporation.SUSTAINED GROWTH - Robert Galvin retired after 56 years. During his time of employment, the company grew from a small US manufacturing company to a global technical giant.EFFECTIVE COMMUNICATION AMONG STAKEHOLDERS ? In order to consistently evaluate the company, Motorola created an Internet based information network. This network informs internal and external customers of Motorola?s activities at the present time and its projected future. Employees in business segments of Motorola report to the Internet frequently. Peers and management are able to respond to business strategies and offer suggestions as to how the various strategies can be improved and/or affected.LOW COST CAPABILITIES - Due to the its low-cost manufacturing capabilities, Motorola has been able to offer high quality products at competitive prices. The investment in globalization, first mover advantages, vertical integration, joint ventures, and acquisitions has also helped Motorola to keep its costs low. Furthermore, Motorola's relationships with partners and suppliers have enabled it to obtain raw material at a low-cost.EARNED OVERALL SUPERIOR RATINGS ? Motorola earned outstanding ratings in employee health and safety, environment protection programs, and community development. These ratings help Motorola?s business because people want to buy products from companies that care deeply about these issues.QUALITY PRODUCTS - Motorola?s goal has been to achieve Six-Sigma quality of 3.4 defects per million, which was achieved. Motorola is currently aiming to double the quality of improvement...

Find Another Essay On Motorola- Swot Analysis

Google Corporate Analysis

2046 words - 8 pages billion which is breaching success records. Google allows its employees to implement whatever creative idea they think approached. Employers are given freedom. This has created an environment where everyone is together to innovate. Moreover the regular survey of employees is done with the managers; this survey decides who is going to be the teacher for next year. The worst manger is given training and coaches, (He, 2013). SWOT Analysis

Cell phones - brands Essay

3431 words - 14 pages edge over the others.10. S.W.O.T AnalysisSuccessful businesses build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats. They also keep an eye on their overall business environment and spot and exploit new opportunities faster than competitors. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a tool that helps many businesses in this process.10.1 StrengthsTechnology

planning process

542 words - 2 pages BUSINESS PLANNING PROCESSBusiness planning process:Situational analysis:Goals:VisionsGoalsGrowthResources for the key business functions:FinanceHuman resourcesOperatingMarketingForecasting:Total revenue/costsBreakeven analysis- output levelsCash flow projectionsMonitoring and evaluation:BudgetsSalesProfitsSituational analysis:An analysis of where a firm is currently placed with regards to its direction, the size of its clientele, and what

Ericsson Case Study

2316 words - 9 pages focused and therefore need a established brand name.Finally the global brand campaign was needed due to the shortening of the product life cycle of mobile phones which would make the advertising very expensive and unclear for the consumer.2. Ericsson's SWOT analysis: In order to analyse the problems and strength of Ericsson, the following SWOT analysis will help: · SWOT analysis: Mission: To understand our customers' opportunities and

Analysis on the Cellular phone industry -- Nokia

10114 words - 40 pages - 9 - NOKIA'S TARGET MARKET- 11 - SWOT ANALYSIS - NOKIA-12 - OPPORTUNITY #1 - NOKIA- 22 - OPPORTUNITY #2 - NOKIA- 24 - OPPORTUNITY #3 - NOKIA- 26 - MARKETING PLAN - CORE STRATEGY 1- 28 - MARKETING PLAN - CORE STRATEGY 2- 31 - MARKETING PLAN - CORE STRATEGY 3- 35 - APPENDIX A - SONY ERICCSON- 43 - APPENDIX A - MOTOROLA- 46 - BIBLIOGRAPHY- 51 - CHART????- 43 -

Strategic Plan for the Intended Growth of Nokia

3001 words - 12 pages , it control approximately one third of the global market share (Nokia Corporation, 2010). As the world has changed and numerous innovative technologies are introduced in the telecommunication industry, the level of competition has become very high. Although the market of telecommunication is still growing but it is necessary for Nokia Incorporation to implement innovative strategies to achieve competitive advantage over its competitors. SWOT

Google's Competitive Analysis

2600 words - 10 pages unique audience. Google’s Competitive Analysis A SWOT analysis for Google’s products In analyzing the environmental and competitive components of Google, we have chosen to perform a SWOT analysis for Google’s products. Addressing the strengths, weaknesses, opportunities, and threats Google experiences within its industry: Strengths Google has a strong brand image and value throughout the Internet. Employees and customers remain loyal to the

Arrow Electronics Inc. Case

1521 words - 6 pages Sales $ 285 million $1.156 billion $1.443 billion BAS Product Sales $ 293 million $ 574 million $ 867 million Total $ 578 million $1.73 billion $2.31 billion SWOT Analysis To illustrate the impact on A/S business model, the following SWOT-Analysis has been executed. Scenarios Keeping in mind the critical aspect of suppliers, the impact on A/S profitability has to be regarded. Given that customers purchasing products over the Internet

Google and Some of its Applications

1591 words - 7 pages Analysis Summary Weaknesses:  Majority of the revenue from Advertising: More than 80% of Google’s revenue comes from its advertising platforms like AdSense, AdWords and DoubleClick. This is a major concern for most of its investors. The company’s stock price took a hit when the revenues from ads declined in the past few quarters. The company needs to diversify its revenue streams and look for other sources to generate revenues and not just rely on the

Case Study - Intel This is a strategic management case

3078 words - 12 pages Hall Europe.-DeBlock, D., Fielstein, E., et al. (September 25, 2002): "MOT 310 - Lecture 5 Case Deep Six"; http://www.google.ie/search?q=cache:XxN8U3ZjZ8sJ:mba.vanderbilt.edu/david.dilts/mt310/2002-09-25%2520Case.ppt+INTEL+corporation:+swot+analysis&hl=en&ie=UTF-8-Carpenter, D. (September 15, 2003): Motorola, Microsoft Team Up on Cell Phone; http://www.kansascity.com/mld/kansascity/business/6773921.htm

Cisco Systems Business Strategy

9630 words - 39 pages the networking industry. The laws and regulations are only starting to form, which makes outcome even more uncertain. However, the rewards are far greater than risks: in 1998, Cisco had net income of more than $1 billion and was growing at 31% rate. The success of the company was due to the groundbreaking research and development, exceptional marketing and excellent staffing.The SWOT analysis reveals that despite on very strong position in the

Similar Essays

Motorola Marketing Strategy Analysis Of Motorola With Introduction, Situation Analysis, Swot Analysis, Problem Analysis With Entering Bottom Of Pyramid Market

2174 words - 9 pages shifting into middle class societies.References:Buckman R. Cellphone Game Rings In New Niche: Ultracheap; Chip, Gadget Firms Stand To Gain From an Initiative Set for Developing Nations Wall Street Journal. (Eastern Edition). New York, N.Y.:Aug 18, 2005. p. B.4 Accessed thorugh UTS Journal search April 5 2008.Golden, J. Nike Inc Written Analysis accessed 1999. accessed from www.jasongolden.com accessed April 6 2008Hunt, B. Motorola in cheap mobile

Motorola Inc In Europe Essay

2236 words - 9 pages share of Motorola Company in European market. Objective The objective of this research paper is to evaluate the viability of strategies followed by Motorola to recover its falling market share. In this paper, we shall evaluate the various market strategies for Motorola based on the following market conditions: * Industry of Operation and Portfolio Analysis * SWOT Analysis * Overall Market Analysis * Market Mix * Promotion Expected Outcome

Motorola Action Plan/Research And Evaluation Essay

1078 words - 4 pages opportunities as they launch the new products and technologies and again also keep in mind exactly how Motorola wants to project their image to the public. Strength, weakness, opportunities, threats, trends (SWOT) analysis by management will provide an invaluable source of information. Controlling and monitoring these new opportunities will require feedback mechanisms to monitor progress. An evaluation process will be developed. Quantifiable

Motorola Digital Strategy Essay

2206 words - 9 pages Moto G, making a strong comeback, with the latter becoming their best selling product ever. Finally, in January 2014, Lenovo announced it was acquiring the company. Situational Analysis SWOT Analysis Strengths Motorola known to under-promise and over-deliver Timely updates have made Motorola rise about the competition, increased awareness Small size and clear product lines easier to understand than competition's Weaknesses