BA (HONS) Business Studies (2008-2011)
Experiencing organisations assignment
LECTURER: MARTIN BROWN
SUBMITTED BY: INGA TROFIMOVA (TRO08431937)
Submission Date: 15th May'2009
My Organisational Experience in The Body Shop
This essay explores my organisational experience. I have chosen to write about this organisation because I think it is one of the most successful companies in the world. Also it is good example of how an inexperienced person can become a successful businessman.
In today's changing global environments many companies have joined the open trade policies, and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes.
It all sounds like a lot to cover in a short essay so I will introduce a company
that has in its short, yet very successful existence transformed through all the
levels and practices mentioned above. The company is called The Body Shop. I
hope you have heard of it for that would make our journey more enjoyable.
The Body Shop Management
Management is described as the process of getting activities with and through other people. I will be examining the functions of management where the basics of planning, organizing, leading, and controlling apply to The Body Shop.
The founder of The Body Shop is Anita Roddick. She got tired of unsubstantiated claims of the cosmetics industry that their products couldn't deliver. She decided to make a decision that would change her life forever. Anita became a manager of her own small business in Brighton England.
Planning proved to be the first big obstacle to learn in the road to efficient management. Taking care of buying from around the world for her special products had plunged Anita into a frightening and difficult role that she needed help with. Anita organized her financial burdens by taking on an investor Ian McGlinn,
in turn giving him a 50 percent stake in the business.
Furthermore she sold the name The Body Shop to personal recruits, carefully lead
and controlled by her own philosophies and ideals.
Anita Roddick had set the rest of the world and her society a great example of how one person can make a different and impact to our society. Never feel that you are too small or chanceless in doing something, as long as you have the heart for it, you can achieve it. Anita Roddick her self is the best example, she started the business with one shop just for the sake of livelihood, but now she is the founder of The Body Shop with stores in 46 countries.
I believe that Anita had become an ideal example of the classic top level manager taking on the responsibility of decision, communication, and information needed to project her company as a serious competitor, ready for today's global market. She said once: "The business of business should not just be about money,...