This website uses cookies to ensure you have the best experience. Learn more

Mystery Shopping Essay

926 words - 4 pages

Market Summary
Mystery shopping is a way for evaluation by using trained shoppers to investigate customer service, operations, employee integrity, merchandising and product quality. Mystery shopping service is a growing industry with about 1.5 billion US dollar world-wide. The clients are including retailers, financial institutions, manufacturers, franchise operations, hotels, restaurants, promotions agencies, transportation systems and many more. Most clients use mystery shopping services focused on improving customer service than on disciplining bad employees.
In North America, with a population of around 3000 million, nearly everyone spends some money on clothes each year. Assuming the amount is 200 on average, it means a market of 60 billion dollars. The clothes satisfy the wearer's need for warmth and self-expression as well. The demand for clothes is highly diversifying. On the other hand, consumers can become very associated to their clothes. Brand loyalty plays an important role in consumer's behaviours. It costs ten times more to get a new customer than to keep an existing one. One customer suffering bad service will tell five people about the unhappy experience. People prefer trusting the words from their families and friends than the promotional advertisements. According to the research, the reasons for customers leaving include: 69% for poor customer service, 13% for poor product quality, 9% for competitive reasons and 9% for other reasons. In apparel retail business, when location, pricing and product assortment cannot be unique, service is the key to success or failure.
Our service is focused on the mystery shopping in clothing retail industry, which include both local and online shops, nationally and internationally. We use mystery shopping methods including: in person and on-site shopping; category telephone shopping; e-commerce online shopping; hidden video or audio recording; purchase / return shopping; and discrimination testing. Our investigation will provide in-depth perspectives from the point of view of customers about the company's marketing strategies, product or service quality and employee performance.
Market Analysis

        Rideau Centre is the largest shopping mall in Ottawa with 180 biggest names in retail and specialty stores and boutiques. They all share the fame of Rideau Centre as the heart of Ottawa. According to the research, at any moment, 35% customers in Centre are tourist from outside to the capital city. The shopping experience in Rideau Centre will affect not only one single store in Ottawa, but also many big names worldwide. Our potential clients may include existing stores, their head offices, and those who are interested to open stores in Centre. We are targeting two specific segments. One important segment is apparel & accessories and footwear specialty stores for man and women such as Roots, gap, Aldo and others. The other segment is...

Find Another Essay On Mystery shopping

Consumer Convenience Essay

1057 words - 4 pages seems to be placed upon the idea of making our lives easier and more entertaining. Shopping tends to be one of the biggest forms of entertainment, simply because people love the word "new". Today new products and services can be purchased not only from local retail stores, but over the Internet as well. We can always make the classic trip to the local retail store, so why would a person want to do their shopping over the Internet? There are

Customer services at Tesco Essay

4832 words - 19 pages towards the customers, and ask for assistance if a person looks lost or looks like they need help.Also to improve customer service in your store members of staff can help customers by helping elderly people carry their bags. Your store can also hire staff at checkouts to help customers pack their items in the bags.The Mystery Shopping Programme is a key tool for stores to use to improve the service they offer to customers. Using a range of research

Emall: A marketing plan for a virtual mall in Egypt

4478 words - 18 pages market.IntroductionWhen one starts to closely examine the Egyptian market, one begins to wonder why such a large market has not developed in the area of e-commerce like most world markets have. With an exploding population that is almost 75 million in size, ranking it to be one of the top 20 countries in the world in terms of population, the potential and need for such an electronic market is almost unavoidable. It is a mystery why very little has

Statement of Purpose

921 words - 4 pages also helped me gain practical knowledge in the operation and management of a large scale WAN. I realised that data forms the core of any business and its in depth understanding helps to take better decisions. I am eager to combine my knowledge and aptitude for these skills with my interest in business. How businesses function had always fascinated me right from my college days. An internship with Redquanta Mystery Shopping Services, a brand of

Menendez Trial. I act as though I am the prosecutor for this essay

979 words - 4 pages , after the brothers went on outlandish shopping sprees with the money they inherited, did the police begin to expect them. On October 31st 1989, Erik went to see a therapist named Jerome Oziel. He confessed to the therapist that he and his brother murdered their parents. The therapist wanted Lyle to come in the same day. Lyle was furious that Erik had confessed. Lyle threatened the therapist, that if he told anyone, they would kill him. Mr. Oziel

"Kate's disappearance" by Ian McEwan

1019 words - 4 pages aisles.' Stephen seems oblivious to what is going on around him as though he doesn't really care, he is only there to do his shopping and get out. He is placed by the writer in the upper class group of shoppers, those who only buy the posh items of food, for example, fresh salmon, steak and red peppers. Kate on the other hand seemed to be enjoying the whole experience, she was quite happily chattering to herself, and when they reached the checkout

Tips for Intensifying Attraction From a Man

738 words - 3 pages . First, keep the mystery going by not telling him everything there is to know about you and don’t ask what he does for a living as it may raise a red flag and he may wonder if you are only interested in money. Save that one for another time. Instead ask him about the kind of hobbies he has or what kind of sports he is into and which football team he likes. Get him to tell what his favorite color is and wear it on your next date. You will make

Abigail Reed's Heroic Character in "The September Sisters" by Jillian Cantor

676 words - 3 pages real pains. Searches for Becky continue and Abby becomes lonely and lost in the world of depressed parents and investigators. She is angered by the way her parents deal with the situation and is neglected and left to be cared for by a neighbor. A gold chain with a sapphire heart charm, originally worn by Becky, is eventually found and reveals itself as the only clue to the mystery of her kidnapping. By and by, Abby’s parents become targets of

Untitled

770 words - 4 pages polo matches will entice lovers of fast-paced sports. Golfers will find well-designed courses amid breathtaking scenery. Tennis buffs will enjoy well-kept courts and matchless views. For those who enjoy fine dining and an exciting night life, we offer city tours with shopping in duty-free boutiques and leisurely dinners in world-class restaurants. You can end your evening in a nightclub or dance hall with reggae, jazz, calypso, or steel-band

Our Insecurity and the Human Predicament

1756 words - 8 pages ourselves as mystery, we experience the absolute mystery that is God. And discover our true natures and most deeply experience the mystery of ourselves in the experience of loving another person” (221). During our class discussion this excerpt also made most sense when we used the example of the love, and the commitment of a parent to his or her child. The endless love of a parent, to me, is an imaginable and real example of this “self-forgetful love

Couponing Absurd

1123 words - 5 pages The average American spends $151 a week on groceries; adding up to $604 a month which is taken out of the hard earned pay check of the household. It is not a mystery why shoppers would want to use coupons to attempt to bring down this cost. Efficient shoppers understand the value of spending the time to meticulously plan each trip to the grocery store to fit in as many coupons as possible. Joanie Demer quit her job in order to spend her time

Similar Essays

Mystery Shopping Essay

705 words - 3 pages OBJECTIVEThe objective of his report is to provide you the clear picture of mystery shopping done by our group. It comprises of all the categories on which a shop is judged by a mystery shopper with the help of prepared questionnaire and deep analysis is done later with true findings and providing the recommendation to the store.MYSTERY SHOPPING AS A RESEARCH METHODMystery shopping act as a watchdog for all the companies who want to improve

Mystery Shopping Essay

770 words - 4 pages with customers and give value to them so that it makes their experience best at store. It also said that he wanted to share this with store team leader so that Miss Aayat awarded on providing outstanding service to the customer. Target mission statement states that, “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by

Special Interest Tourism Essay

1688 words - 7 pages Part B 2.0 – The Chosen SIT Business Mystery Shopping over the years has evolved from observing tribes and understanding their norms to concealed participant observations in a public setting by using checklists and codes to measure specific information about the service being provided (Wilson 2001, p.725). “Unlike customer-satisfaction surveys, the mystery shopping approach is used to measure the process rather tan the outcomes of a service

A Spectacular Week In Atlanta Essay

634 words - 3 pages Aquarium, The Shakespeare Tavern Playhouse, Agatha’s Mystery Theatre, Zoo Atlanta and many other places keeping travellers indulge by their beauty and excitement. Places to Eat in Atlanta The culinary of Atlanta is tremendously diverse and is influenced from various region of the world. Fast food joints and restaurants specialized in regional culinary are easy to find in Atlanta and one can enjoy some great cuisines from Thai, Indian, Middle Eastern