Napster Essay

1939 words - 8 pages

Nowadays, online music is more popular than before. The Peer-to-Peer online music that was used by Napster became a huge legal barrier to this company up to closing down their business. New Napster's owner, Roxio, has been trying different strategies to cover increase their revenue and customers again. There are different strategies for Napster to increase its market share in this market. This report will provide few strategies that would be efficient for Napster to compete with their competitors specially Apple and Rhapsody.
In today's market is has becoming increasingly important for organizations to posses a strong brand name and reputation. People everywhere recognize Napster. Why? Because it was the first company to offer digital music downloading. This provides Napster with a huge advantage over its competitors. Unfortunately because it was the innovator of this new technology Napster had to deal with copyright infringement charges brought about by the RIAA (Recording Industry Association of America). Despite the fact that Napster emerged from this battle they still suffer from being tagged as the company that was caught in legal trouble. For this reason, many people who have limited knowledge in online music downloading will steer clear of using Napster. The first think for Napster to take in consideration is to find a way to emphasize the fact that they were the first in the market and also, they have to erase their reputation as law breakers. Napster has a strong brand name, and they are also widely recognized as being an innovator, but they have to rebuild their reputation by emphasizing that they are a company that abides by the law. In order for Napster to attempt to capitalize on today's market, they need to focus their efforts on media awareness to have their name become top of mind. Creating positive images in the minds of the consumers will help them choose Napster over the competition. Napster needs to focus their efforts on media awareness to have their name become top of mind. Moreover, their partnership with many of the companies in the industry provides Napster with many venues to have its name well recognized.
Target Market!
Napster has to focus on the primary target market first and then the second target market. The first target market is the current Napster's customer, young people and the second target would be the competitors' customers and elder people. It is important to know where the customers from and what characteristics they have. Napster can buy customers' habits and preferences by providing unique services (which will be explained in this report) to these customers. Hence, these customers would shift from using other competitors' services to Napster for having better service or gaining some benefits from Napster that they could not gain somewhere else.
With the decline in illegal file sharing, there is an opportunity for Napster. They need to find a way to tap into the new market...

Find Another Essay On Napster

Napster Essay

981 words - 4 pages Napster No issue in recent American history has produced more controversy than of the origins of the Cold War between the U.S. and the Soviet Union. In particular, historianThe Record Industry Association of America, RIAA, sued Napster founder Shawn Fanning, on April 28 of this year for copyright infringement. The RIAA is the trade group that represents the companies and people making creative works in the record industry. The RIAA

Napster Essay

732 words - 3 pages Napster is the world's leading file-sharing community. Napster's software application enables users to locate and share music files from one convenient, easy-to-use interface. It also provides community members with a vehicle to identify new artists and a forum to communicate their interests and tastes with one another via instant messaging, chat rooms, and Hot List user bookmarks Congressional leaders say they want consumers to have more ways

Napster Alternatives

970 words - 4 pages Napster is the leader in Internet companies. Napster is a software program that allows registered users to download and upload music over the Internet, free of cost. Over the past few years, Napster has been the target of criticism, disapproval and lawsuits. It has been one of the most talked about controversies amongst the music industry. Since practically its birth Napster has been harassed by the Recording Industry Association of America

Napster Ethics

991 words - 4 pages Napster. The music that I listen to wouldn't be found on the Napster system and even if it were, I would not use Napster to download the music for my own personal gain. I have heard of Napster, mostly through what I have heard about it, was on the news or in a couple of articles that I've seen in the newspaper. Since I never used the system, I thought it would be a good idea to see what some of my friends where doing, so I asked a few of them


587 words - 2 pages As we are coming to the end of the twentieth century, this era is marked with computers, more advanced machines, more efficient and quicker ways of transportation, and overall achievements. While third world countries such as Africa are pondering how they will manage to put food on the table that night or try to stop continuous starvation, famine and hunger problems have plagued their continent for ages. Hunger, starvation, and famine, are

Napster Case Study

1777 words - 7 pages Outline I. Introduction Napster allowed the free download of the various music files which enraged the music companies because it resulted in losses to them. The legal complications had implications for the music industry. II. Body a. The decision makers such as music companies, MP3 software companies, retailers, artists, and consumers expressed their views pertaining to the functioning of Napster. b. The decision makers wanted to achieve their

Napster- What is it?

881 words - 4 pages In 1998 a university dropout, Shawn Fenning, nicknamed napster, spent days without sleep in his uncle's office producing a new music swapping program now known as napster. Napster is an MP3 file sharing program that lets you connect to millions of other users world-wide and swap music with them for ABSOLUTELY NOTHING, even Napster itself as a program is FREE and is available to ANYONE with a PC and the Internet. Napster spreads all types of

Napster Problem or Solution

2364 words - 9 pages Napster Problem or Solution In mid-1999, 19 year old Northeastern University student Shawn Fanning designed a computer program that allowed one to log on to a central server, and be able to download mp3 music files from another computer at lightning speed, with great ease. He called this program Napster, after his old high school nickname. Since it's inception, Napster has sparked court cases involving every major record

The Napster Debate

653 words - 3 pages The debate rages on about whether Napster is pirating the music industry and violating copyright laws or if Napster is just a means of exchanging music as is the case with copying CD's or recording music off the radio. Several giant companies in the entertainment industry have brought suit against Napster saying that Napster is infringing on copyright laws that their music is protected under. A judge has already issued a temporary

Napster Internal External Factors

1840 words - 7 pages Napster has extensive content agreements with the five major record labels, as well as hundreds of independents. Napster delivers access to the largest catalog of online music, with more than 700,000 tracks spanning all genres from Eminem to Miles Davis. Napster is a division of Roxio, Inc., (Nasdaq: ROXI), the Digital Media Company, and provider of the best selling digital media software in the world. Napster has offices in London, Los Angeles

Napster And MP3's

1129 words - 5 pages Napster and MP3s: Does it Help or Hurt?         In this era of growing concerns about digital music, increasing numbers of record companies continue to side with the Recording Industry Association of America (RIAA) against the claims made toward the software company Napster. Shawn Fanning, a newly 19-year-old and creator of the Napster software never dreamed of the legalities that comes with such powerful software. His fame has become

Similar Essays

Napster Essay

534 words - 2 pages Napster         Napster is a computer program where you can download music from the Internet. It's like a big community of people sharing music with each other. It costs nothing and you just search for the songs of your choice. I personally believe that people should be able to download music off Napster because it's just like the VCR, radio, and tape and it's a good way to promote music when it is used as intended

Napster Essay 1780 Words

1780 words - 7 pages Introduction The Napster case study differs greatly from the Ryanair case study in many aspects. During the time of this case study Napster was a free to use file sharing program. Because of its controversial nature and the fact that it was free to use we must focus on areas such as the products lifecycle and objectives of Napster as well as its effects on the music industry. What is Napster? Napster is a program that makes it extremely easy

Napster Essay 1430 Words

1430 words - 6 pages Napster         In the United States, based on freedom of speech, people have rights to speak and develop their ideas. While supported by the technology and freedom of speech, a lot of people try to develop their ideas to invent something in order to make their life easier. One of those people is John and Shawn Fanning. They made software called Napster, which is a medium for users to interact and swap their MP3 files through the net

Napster Essay 682 Words

682 words - 3 pages Napster! It is a name we are all familiar with by now. It is the revolutionary way to trade song files on the net based on a peer-peer network. Napster has about 32 million users, which download approximately 1.4 billion songs a month. I am proud to say that I am one of those 32 million people and would be devastated if it were to disappear. Well this could very well happen. Napster is trying to be shut down by the RIAA (Recording Industry