Introduction: (Hofested, 1980)
Culture consists of values, attitude , assumptions ,understandings & goals that are learned from one generation, imposed by the current generation, & passed on to succeeding generations. Culture consists in showy way of thinking, feelings & reacting, ideas & values. It is a community’s set of shared hypothesis about how the world works & what ideals are worth determined for. The essential core of culture consist of traditional values. Values form the blocks of the culture. “ The collective programming of the intellect which distinct the members of one human group from another”. It can also be defined as the cumulative of similar features that influence a human group’s response to its environment. The word “culture” is usually reserved for societies, nations, groups; it can also be applied to an organization, a profession, or a family. Culture can greatly affect a country’s laws. Culture is fundamental base of a society. It has long-lasting influence on behaviour of its people.
Values are programmed early in our lives, we follow them, hence they are non- rational. Value is defined as “ a broad tendency to prefer certain states of affairs over others”. The communal rules have led to the progress & outline maintenance of institutions in society with a meticulous structure & way of implementation. These include the family, educational systems, politics, & legislation. Culture impacts what people value, so it affects people’s financial systems & efforts to endow in education. Cultural characteristics influence the ways members of organization behave towards the organization, to one another as well as their attitudes towards the practices in an organization.
Due to globalization there is increase in markets, national as well as international. With globalization, culture is predominantly important deliberate issue in market that has to be faced & properly managed. Due to globalization people from different races, ethnicity ,language, nationality, religion contribute as a labour force for an organization. Cultural assortment has become an issue when applied in the direction of the workplace.
Need to understand cultural diversity : (Banjree, 2008)
It is necessary to understand cultural diversity as it could be seen as a threat, or an opportunity. As culture & values vary country to country, a close inspection about country – specific culture & core values is almost essential for a smooth sailing in any market. People from different races, etc. Prejudices about people of different backgrounds can also lead people to jump to conclusions & misinterpret actions & behaviours.
Diversity benefits economy :
1. Promotion - Having a diverse workforce builds trust in your brand with a diverse target market.
2. Operations – Valuing diversity cuts costs by reducing turnover & absenteeism , & by avoiding legal costs . It enhances employee engagement by showing the company understands & respects different...