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Nazism Essay

2156 words - 9 pages

Ryan McDadeA Comparative Vertical/Horizontal Analysis: Google & YahooFinal Project ACG2011Professor Margaret Carrie SmithSummer 2014GoogleTwo words: Google it. I don't believe that there is any other phrase that has been used more often when it comes to looking up any sort of information over the internet. For almost two decades now Google has been an everyday part of our technology-dependent lives. Of course there are always going to be the doubters and those that deny Google's superiority, but its history speaks for itself.About the CompanyGoogle was founded in by Larry Page and Sergey Brin during their tenure at Stanford University. In 1996, Page and Brin began working on a search engine called BackRub that operated only on Stanford servers and ultimately, BackRub took up too much bandwidth to run on those servers. Fast forward to 1997; Google, named after the mathematical term "googol", was registered as a domain. Page and Brin decided on this name because their mission was to establish a source of infinite information on the web. In the next few years Google took off. With some generous investments, the founders were able to continue to build the powerhouse search engine they created.Google takes into account many things when searching for the most relevant pages to any search. Using algorithms, Google looks at each word you type and even your location when it comes to supplying an answer that relates to your inquiry. Google has now even spread its fingers further into the world of technology and created a web browser, laptops, phones, and a number of applications. As you can imagine, this has surely widened the eyes of many in the financial world. Google first made a splash into the stock market in 2004, when it announced that the trading price for stock would be $85 per share. At one point, Google's trading price exceeded over $1,000 per share. Google recently did a stock split though, bringing the share price back down to $500 per share.Google does most of its revenue through advertising, however. By implementing a method called cost-per-click, which means Google gets paid only when browsers click on an advertisement. By strategically placing advertisements based on consumer searches, Google was able to pinpoint which advertisement would be the most attractive to each web surfer. Google collects over 90% of its revenue from advertisements.Financial AnalysisFrom 2012 to 2013 Google increased its net income by about 20%. Although that seems like a sizeable increase in income, Google's cost of goods sold increased by 20% while revenues only increased by about 19%. If Google wanted to maximize its net income the cost of goods sold needs to either decrease or remain close to the same with a higher increase in revenue. Google increased their current assets from 2012 to 2013 by about $12.432 million equaling nearly 13.3%, mainly caused by their ability to capitalize on some short term investments, which showed an increase of around 11.3%....

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