NBC: The Most Watched Television Network
What makes any company successful? It could be anything from a hard work ethic, a wise decision based on experience, or even luck. Essentially there all kinds of ways that make a company successful. For the last seventy-five years one television network has beat others to capture such a large audience, making it the most watched network. That network is the National Broadcasting Company, otherwise known as NBC. The combination of its television shows, national and local news programs, and history has allowed it to grow into one of the top successful networks.
In the beginning NBC was a radio network created by the Radio Corporation of America, also known as RCA, in 1926. (Straubhaar, 2002) Right then and there NBC started to compete with the Columbia Broadcasting System (CBS). They still compete to today. An example is CBS airing Survivor on Thursday night at the same time as NBC’s number one show, Friends, airs. By the 1940s, NBC became a television network. (NBC, 2001) The many reasons as to how NBC is successful are because of its many ground breaking innovations that were soon followed by other networks. NBC was the first permanent broadcasting network, first U.S. coast-to-coast radio broadcast, first license for a commercial television station, first to offer an early-morning news program, first color telecast, first made for television movie, and the first major television network to launch a web offering. (NBC, 2001)
In addition to paving the way for other networks, NBC owns and operates thirteen stations. The stations are located in large cities such as New York, Los Angeles, Chicago, Dallas, and Miami. With these stations and their affiliates, NBC is able to provide local programming to rural cities. As a result of all these stations, the revenue from advertising sales is more than $1 billion, allowing NBC to air to the public for free. (NBC, 2001)
Entertainment is just one area of NBC’s vast programming. Their comedy, drama, and specials have won rating polls and television critic's appraise. They have hit shows such as Friends, Will & Grace, The West Wing, ER, Saturday Night Live, Law & Order, Days of Our Lives, and The Tonight Show with Jay Leno. Their yearly specials include The Golden Globe Awards, Christmas in Rockefeller Center, and Macy’s Thanksgiving Day Parade. (NBC, 2001) To appeal to teenagers as well, NBC has three shows on Saturday morning. These shows entertain and educate on problems teens face such as peer pressure, racism, drinking, and violence. Combined, NBC’s shows have won over a thousand Emmy Awards and over a hundred Peabody Awards. (NBC, 2001)
News is another important area for NBC. As of currently it shows 25 hours of news programs, with shows like Dateline, Today, and Nightly News with Tom Brokaw. Extending its reach in the news department, NBC has two cable channels that run 24 hours a day. Those channels will be...