This website uses cookies to ensure you have the best experience. Learn more

Ne Product Development Critical Analysis Of Article In Ijopm

2700 words - 11 pages

Introduction

The traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 2004). However, the focus on NPD has evolved over the years, from having an internal company view to external market view.

The article titled, Customer Support and new product development (Goffin & New, 2001), takes us a step further in the approach to NPD. It discusses a study undertaken by the authors to understand the importance of evaluating the customer support requirements during new product development (NPD) stage. They stress how important it is to include customer support requirements at the beginning of the design process, rather than at the end.

The study was conducted with the help of five companies, each of which are in different industries, to identify how customer support is evaluated at design stage and its importance in NPD. The results show that customer support is highly important in different markets with vastly different products. Many companies use customer support not only as a means of gaining competitive advantage but also to increase their revenues.

The following seven key elements of customer support were identified for the study:

i.
        Installationii.
        User-trainingiii.
        Documentationiv.
        Maintenance and Repair
        v.
        Online Supportvi.
        Warrantyvii.
        Upgrades

The five companies which formed part of the study placed varying degree of importance to the above elements in the NPD process. This is evident from the fact that they are not only manufacturing different products but are in totally different industries.

Although previous studies were undertaken to assess the importance of customer support and NPD, no clear relationship could be established between them. In addition, no methodology was developed to evaluate the requirements of customer support.

This was the first study to understand the relationship between customer support and NPD and how customer support requirements can be evaluated to form part of product design and development.

The following report discusses the article (Goffin & New, 2001), in relation to the current practices in the field of NPD and customer support. In conclusion, the report discusses how it has helped in the advancement of theories in operations management.

2.
        Current Practices in NPD

Introduction of new products is a considerable risk for companies, and failure to design and present new products, or modification of existing ranges can lead to a loss in competitiveness and, in some cases eventual business failure. A successful product provides an organization to increase its income. A simple but typical design process for a new product is shown below in Figure 2.1 beginning with identification of customer or market needs, which are transformed into product specification leading to its design and development, and eventually its...

Find Another Essay On Ne Product Development - Critical Analysis of Article in IJOPM

Case Study Analysis: IDEO Product Development

1532 words - 6 pages Case Study Analysis: IDEO Product Development The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that

Critical Analysis of the Article "Caught Up" by Maria G. Rendón

1649 words - 7 pages Michelle Pham Travis Beaver Sociology 308 March 5, 2014 “Caught Up”: A Critical Analysis “Caught Up” by Maria G. Rendón divides neighborhood mechanisms in order to understand what causes the chain of high school non-completion in poverty-stricken, urban neighborhoods. The study questions the researched claim—and stereotype—that young men who grow up in poor neighborhoods have no care for graduating, and in general, education; however, many

This gives a critical analysis of Cary Barbor's article "Finding Real Love"

768 words - 3 pages Cary Barbor's article Finding Real Love is somewhat of a self-help article about intimacy. Cary starts out the article by explaining that her articles main idea is four mental health professionals discussing how people destroy their intimate relationships and what they can do to fix them.The first subject talked about in Barbor's article is on the first decision we make about a relationship, which is the partner we choose. Dr. Ayala Malach says

Critical Analysis of an Article on HIV/AIDS Prevention Issues for Women

1135 words - 5 pages Introduction: This review is about the main points, gaps and critique of the article. The main information provided in this review will help you gain new insight on women HIV/AIDS prevention issues. As a society, we focus on individualist ways of prevention. We try to enforce and educate individuals on HIV/AIDS prevention on an individual level but it’s more complex because women have a lower status compared to men, this disempowerment can lead

Critical Analysis of Peter Coclanis’ Article: Atlantic World or Atlantic/World?

1549 words - 6 pages history of the Atlantic. This idea that Atlantic historians need to change their focus is contradictory to what Atlantic history is. If Atlantic historians shifted their focus to include countries not connected to the Atlantic, can it still be called Atlantic history or if one was to believe what Coclanis suggests: should historians even focus on the Atlantic world at all? Coclanis is writing in response to his article published four years earlier

A Critical Analysis of the Article "Progressive Wal-Mart. Really." by Sebastian Mallaby

1216 words - 5 pages In his article “Progressive Wal-Mart. Really.” Sebastian Mallaby argues that Wal-Mart’s $50 billion in discounted gains is helping the well being of American shoppers. Malay concludes with “If critics prevent the firm from opening new branches, they will prevent ordinary families from sharing in those gains. Poor Americans will be chief among the casualties”(623). Mallaby is arguing if critics don't allow Wal-Mart to open new branches poor

A Critical Review of Kelly’s Personality Theory in Personality Development

2648 words - 11 pages factors influence personality (Feist & Feist, 2008). It is one of the limitations that Kelly's theory retains. Later researches try to extend the concept of "Experience of Construct" (see part 3.1.7.) over lifespan development. In other words, children continuously revise their construct system according to new experiences encountered during growth. In fact, age has been found to associate with the complexity of construct system (Loevinger, 1993). 3.4

Analysis of Article

652 words - 3 pages In the article “Remember, ladies, fitting into that bikini is as easy as (eating) pie”, Dave Barry, humor columnist for the Miami Herald, uses whimsy and wit to give his opinion on the fashion industry’s portrayal of the “ideal woman.” The media has successfully plastered the image of the “ideal” female form in every nook and cranny of society, and it seems that Dave Barry is sick of it. Though his article is short, his point is clear. Barry is

Critical Appraisal of Qualitative Journal Article

2078 words - 8 pages Introduction Everyone possess critical thinking skills but when it comes to criticize a journal article it can be difficult for the first time, one of the best ways to develop critical thinking and reading skills is to use some strategies when reading and evaluating a research study (Wood & Haber,1998). The following essay it is going to focus in a critique of a qualitative journal article by giving its strengths and weakness, critical

Critical Evaluation of a Research Article

766 words - 3 pages Adoption is a frequent occurrence in the United States but few articles are written about the aftermath of being adopted. Whether the adoption is a familial or stranger adoption, questions arise about the best age to tell children they are adopted and what children and parents feel about the experience. The article I chose to evaluate researches these subjects. The article I chose is A Phenomenological Exploration of Adoption by Diana L

A critical review of the article "In Praise of Cultural Imperialism" by David Rothkopf

702 words - 3 pages In the article, In Praise of Cultural Imperialism, David Rothkopf illustrates a progressive new world order where information is the new global currency and the United States, "the indispensable nation," is the bank. In his article, Rothkopf contrasts the victimizing tendencies of 'cultural barriers', which are the unmistakably causing ethnic, religious, ideological, tribal or nationalistic conflicts, to the uniting tendencies of western

Similar Essays

Critical Analysis Of A Systematic Review Article

2246 words - 9 pages their methods lead to positive project outcomes, improved performance is not consistently realized. The authors argue that the associations’ one size fits all approach to best practices is insufficient for project success and thus conducted systematic research (SR) to determine if something else is the cause of project success. The current paper will present a critical analysis of the 2011 article, “Now, let’s make it really complex

Critical Analysis Of A Published Article

1197 words - 5 pages The main point of this article is facts about arranged marriage. This article has addressed to the audience of British society apart to British Asians. Because the writer, intended to present them the real meaning, about the arranged marriages and how it works. In addition, it gives a clear method to the part of British people who an arranged marriage is different from their viewpoints. The writer gave this article an obvious title, which

Leadership Development Article Analysis

1216 words - 5 pages author points out those depriving high-potential candidates of critical work experience will ultimately create shortfalls for employees to attain senior-level positions once the current CEOs are retired. On top of that, remaining deficient in the resources necessary for employee development, and the inability to adapt to a rapidly aging workforce, also creates underperformance for employees. These processes include mentoring, networking and action

Critical Analysis Of Schulman's Article 'gay Marriage And Marriage'

946 words - 4 pages between two individuals who are in love? Whatever the case may be, there is always someone who has to argue that homosexual marriage is “wrong.” Sam Schulman argues that homosexual marriage is about the duties or roles that these couples perform that would be different from that of heterosexual couples. In his article Gay Marriage -- and Marriage the author directs his argument towards those who are "passionately and instinctively opposed to the